Mondelēz International State of Snacking Survey: Global Consumers Prioritize Portions and Snacking Mindfully

Rhea-AI Summary

Mondelēz International's (MDLZ) sixth annual State of Snacking report reveals significant trends in global consumer snacking behavior. The 2024 survey, conducted with The Harris Poll across 12 countries, shows that 96% of consumers engage in mindful snacking behaviors, with 79% reporting greater appreciation for mindfully consumed snacks. The study highlights that 81% of consumers focus on the sensory experience of snacking, while 69% specifically seek portion-controlled options. According to Melissa Davies, Senior Manager of Global Insights & Trendspotting, consumers are balancing enjoyment and wellness through more intentional snacking choices, with a growing preference for smaller portions that allow them to enjoy treats without overindulging.

News Market Reaction

-1.28%

1 alert

-1.28% News Effect

On the day this news was published, MDLZ declined 1.28%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

• Most consumers say they pay attention to the sensory experience of their snacks.
• Over half of consumers look for snacks that are portion controlled.
• Being mindful about portions can help snacks be enjoyed in a more balanced way.
  

CHICAGO, June 17, 2025 (GLOBE NEWSWIRE) -- Consumers around the world are maximizing their snacking moments by savoring flavor, taste and texture while ensuring they are fully present, according to new findings from the sixth annual State of Snacking™ report published by Mondelēz International, Inc. (Nasdaq: MDLZ).

Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. The 2024 survey findings show nearly all consumers focus on managing portion sizes and being attentive while snacking.

• Mindful Consumption: 96% of global consumers say the engage in mindful snacking behaviors, and 79% agree they appreciate snacks more when consumed mindfully.
• A Sensorial Experience: 81% of consumers say they pay attention to the sensory experience of their snacks, savoring the flavor, taste, and texture.
• Prioritizing Portions: 69% of global consumers look for snacks that are portion controlled.
  
  

“Consumers are making more intentional choices about how they enjoy their favorite snacks,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “People are looking to balance enjoyment and wellness, and that’s driving a shift toward mindful eating. Smaller portions are one way for people to enjoy favorite treats without over-indulging. Many consumers are taking a more conscious approach to their eating habits, while still finding moments to savor their snacks.”

Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires. Additional findings from the 2024 State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

Contact:	Desiree Battaglia (Media)	Shep Dunlap (Investors)
	+1 847 943 4772	1-847-943-5454
	news@mdlz.com	ir@mdlz.com

An image accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4df45551-1532-4c93-8498-815aad914564

FAQ

What are the key findings of Mondelēz (MDLZ) 2024 State of Snacking report?

The report reveals that 96% of consumers practice mindful snacking, 81% focus on sensory experiences, and 69% seek portion-controlled snacks. Additionally, 79% of consumers report greater appreciation for mindfully consumed snacks.

How many countries were included in Mondelēz's 2024 State of Snacking survey?

The State of Snacking survey was conducted across 12 countries.

What percentage of global consumers seek portion-controlled snacks according to MDLZ's survey?

According to the survey, 69% of global consumers look for snacks that are portion controlled.

How are consumers approaching snacking habits according to Mondelēz's latest report?

Consumers are taking a more conscious approach to snacking, focusing on mindful consumption, portion control, and the sensory experience while balancing enjoyment and wellness.