MetLife Brings Pet Insurance to ChatGPT, Expanding How Consumers Research, Quote and Fetch Coverage Through AI

MetLife (MET) has integrated its pet insurance portal through a ChatGPT plugin, allowing consumers to prepare applications and obtain quotes conversationally.

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10/14/2026 - 08:00 AM EDT

NEW YORK--(BUSINESS WIRE)-- MetLife today announced that MetLife Pet Insurance has integrated its insurance portal through a ChatGPT plugin, enabling pet parents who use ChatGPT to easily link to MetLife Pet’s personalized quotes, walk through their application and simply connect to the MetLife Pet website to purchase a policy.

MetLife is the first major pet insurer to support conversational input of pet insurance applications through a ChatGPT plugin, reflecting the growing role of AI-powered platforms in how consumers discover, evaluate and buy products and services.

Through the ChatGPT experience, consumers can answer questions about their pets needed to complete an application, review options and obtain a binding quote from MetLife Pet, all within a natural conversation, and connect to the MetLife Pet Insurance website to review the quote based on their completed application then complete their purchase.

“This is about using innovation to remove friction from an important financial decision,” said Todd Katz, head of Group Benefits at MetLife. “We believe conversational experiences can make it easier for people to understand their options and take action when they’re ready. By bringing MetLife Pet Insurance to ChatGPT, we’re creating a simpler, more intuitive path to coverage for pet parents.”

Rising costs are putting pressure on household budgets, and pet care is increasingly becoming a source of financial stress. MetLife data shows that one-third of employees worry about affording pet care, yet fewer than one in 10 have pet insurance. At the same time, seven in 10 pet owners say they’ve delayed or skipped veterinary care because of cost, and more than one-third report their pet’s condition worsened as a result.

By making pet insurance more accessible through a ChatGPT plugin, MetLife is helping consumers easily explore coverage options and prepare for unexpected veterinary expenses. As consumer expectations continue to evolve, MetLife remains focused on meeting customers where they are with simpler, more convenient ways to protect the health and well-being of their pets.

Availability

MetLife Pet Insurance through a ChatGPT plugin is now available. For more information, search “MetLife Pet Insurance” in the ChatGPT Plugin Library.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East. For more information, visit www.metlife.com.