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Magna Ramps Up Driver and Occupant Monitoring System Deployment in China with Germany-Based OEM

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Magna (NYSE:MGA) announced it is entering its first full year of scaled global production for a mirror-integrated Driver Monitoring System (DMS) launched with a Germany-based OEM in China, after initial SOP in 2024. The program is one of Magna’s largest DMS awards, with volumes expected to reach several million units annually. The camera-and-sensor system monitors driver attention and occupant presence while integrating discreetly behind mirror glass to support styling and evolving safety regulations. Magna highlights scalable architecture, occupant detection, and broader interior sensing capabilities, and notes a 2024 Automotive News PACE Award for the technology.

Magna (NYSE:MGA) ha annunciato che sta entrando nel suo primo anno pieno di produzione globale su scala per un sistema di monitoraggio del conducente integrato nello specchio (DMS) lanciato con un OEM con sede in Germania in Cina, dopo l'SOP iniziale nel 2024. Il programma è uno dei più grandi premi DMS di Magna, con volumi che si prevedono raggiungere diverse milioni di unità all'anno. Il sistema di telecamere e sensori monitora l'attenzione del conducente e la presenza degli occupanti, integrandosi discretamente dietro la lastra dello specchio per supportare lo stile e l'evoluzione delle normative di sicurezza. Magna mette in evidenza un'architettura scalabile, rilevamento degli occupanti e capacità di rilevamento interno più ampie, e segnala un 2024 Automotive News PACE Award per la tecnologia.

Magna (NYSE:MGA) anunció que está entrando en su primer año completo de producción global a escala para un Sistema de Monitoreo del Conductor integrado en el espejo (DMS) lanzado con un OEM con sede en Alemania en China, tras la puesta en marcha inicial en 2024. El programa es uno de los premios DMS más grandes de Magna, con volúmenes que se prevé alcancen varios millones de unidades anuales. El sistema de cámara y sensores monitorea la atención del conductor y la presencia de ocupantes, mientras se integra discretamente detrás del vidrio del espejo para apoyar el estilo y las regulaciones de seguridad en evolución. Magna destaca una arquitectura escalable, detección de ocupantes y capacidades de detección interior más amplias, y señala un 2024 Automotive News PACE Award para la tecnología.

Magna (NYSE:MGA)는 독일계 OEM과 중국에서 출시된 거울 일체형 운전자 주의 모니터링 시스템 (DMS)의 글로벌 대규모 생산의 첫 해를 시작했다고 발표했습니다. 2024년 초기 양산(SOP) 이후의 일입니다. 이 프로그램은 Magna의 가장 큰 DMS 수상 중 하나이며 연간 수백만 대에 이를 것으로 예상되는 물량을 목표로 합니다. 카메라와 센서 시스템은 운전자 주의와 탑승자 존재를 모니터링하고 거울 글라스 뒤에 은밀하게 통합되어 스타일과 진화하는 안전 규정을 지원합니다. Magna는 확장 가능한 아키텍처, 탑승자 감지, 그리고 더 넓은 실내 감지 능력을 강조하며, 2024 Automotive News PACE Award를 이 기술에 대해 수상했다고 밝힙니다.

Magna (NYSE:MGA) a annoncé qu'elle entre dans sa première année complète de production mondiale à grande échelle pour un système de surveillance du conducteur intégré au miroir (DMS) lancé avec un OEM basé en Allemagne en Chine, après un démarrage initial en 2024. Le programme est l'un des plus grands prix DMS de Magna, avec des volumes qui devraient atteindre plusieurs millions d'unités par an. Le système caméra et capteurs surveille l'attention du conducteur et la présence des occupants tout en s'intégrant discrètement derrière la vitre du miroir pour soutenir le style et les évolutions des réglementations de sécurité. Magna met en avant une architecture évolutive, la détection des occupants et des capacités de détection intérieure plus larges, et mentionne un 2024 Automotive News PACE Award pour la technologie.

Magna (NYSE:MGA) kündigte an, dass sie in ihr erstes vollständiges Jahr der globalen Produktion für ein spiegelintegriertes Fahrerüberwachungssystem (DMS) gehen, das mit einem in Deutschland ansässigen OEM in China eingeführt wurde, nach dem SOP im Jahr 2024. Das Programm gehört zu Magnas größten DMS-Auszeichnungen, mit Volumen, die voraussichtlich mehrere Millionen Einheiten pro Jahr erreichen werden. Das Kamera- und Sensorsystem überwacht die Aufmerksamkeit des Fahrers und die Insassenpräsenz, während es sich diskret hinter der Spiegelglasscheibe integriert, um Stil und sich entwickelnde Sicherheitsvorschriften zu unterstützen. Magna hebt eine skalierbare Architektur, Insassenerkennung und breitere Innenraumerkennungskapazitäten hervor, und verweist auf einen 2024 Automotive News PACE Award für die Technologie.

Magna (NYSE:MGA) أعلنت أنها تدخل عامها الأول الكامل من الإنتاج العالمي على نطاق واسع لنظام مراقبة السائق المدمج مع المرآة (DMS) الذي أطلق مع شركة تصنيع المعدات الأصلية مقرها في ألمانيا في الصين، بعد البدء الأول في 2024. البرنامج واحد من أكبر جوائز DMS لدى Magna، مع توقع أن تصل الكميات إلى عدة ملايين من الوحدات سنوياً. يراقب نظام الكاميرا وأجهزة الاستشعار انتباه السائق ووجود الركاب بينما يندمج بشكل رشيق خلف زجاج المرآة لدعم الأسلوب والتنظيمات الأمنية المتطورة. Magna تسلط الضوء على هندسة معمارية قابلة للتوسع، وكشف وجود الركاب، وقدرات استشعار داخلية أوسع، وتذكر جائزة Automotive News PACE لعام 2024 للتكنولوجيا.

Magna (NYSE:MGA) 宣布将进入其第一年全面规模化全球生产的镜像集成驾驶员监控系统(DMS),该系统与总部在德国的OEM在中国推出,此前于2024年初步投产(SOP)。该项目是Magna最重要的DMS项目之一,预计年产量将达到数百万单位。该摄像头和传感器系统能够监测驾驶员的注意力和乘员的在场,并在镜面玻璃后面低调集成,以支持造型和不断发展的安全法规。Magna强调其可扩展架构乘员检测以及更广泛的车内感知能力,并指出该技术在2024年获得Automotive News PACE Award奖项。

Positive
  • Several million units annually expected
  • First full year of scaled global production beginning 2025
  • Program is one of Magna’s largest DMS awards to date
  • Mirror-integrated DMS reduces visual intrusiveness
  • 2024 Automotive News PACE Award recognition
Negative
  • None.

Insights

Magna’s mirror-integrated DMS is entering its first full scaled production year with a Germany-based OEM in China, targeting several million units annually.

Magna scales a mirror-integrated Driver Monitoring System (DMS) that embeds camera and sensor systems behind mirror glass to monitor driver attention and occupant presence. The program moved from initial SOP in 2024 to a first full year of scaled global production in 2025, and the award involves a Germany-based OEM and China production volumes. The system also includes occupant detection and positions Magna within interior sensing offerings that include OMS and child presence detection.

The business depends on continuing production ramp with the named OEM, adherence to regional safety and regulatory expectations, and the integration of the DMS into vehicle mirror assemblies at scale. Key risks include production execution, supply chain and qualification of sensor integration, and meeting automaker performance/fitment requirements; these are inherent to a multi-million unit program but are not quantified in the release.

Watch for published volume milestones and program timing, plus any OEM communications about ramp rates and regulatory approvals over the next 12 months. Also monitor disclosures of exact annual volumes and program rollouts in 2026 and beyond to confirm the stated target of several million units annually.

  • Magna expands global partnership with growing DMS volumes in China and Europe
  • Following initial SOP in 2024, Magna’s DMS is now entering its first full year of scaled global production
  • First-to-market, scalable DMS supports China’s automotive innovation and safety regulations

AURORA, Ontario, Oct. 29, 2025 (GLOBE NEWSWIRE) -- Magna, one of the world’s largest automotive suppliers, is marking its first full year of scaled global production of its innovative Driver Monitoring System (DMS), launched with a Germany-based OEM in China. This milestone began with initial launch volumes in China and reflects Magna’s accelerating growth in the world’s largest automotive market.

Magna’s DMS technology is fully integrated into the vehicle’s interior mirror, using advanced camera and sensor systems to monitor driver attention and behavior in real time. The system helps detect signs of distraction and drowsiness, alerting the driver and supporting accident prevention. Its unique design enables discreet integration behind the mirror glass, reducing visual intrusiveness for drivers while offering automakers styling flexibility and supporting compliance with evolving safety regulations.

“Our mirror-integrated DMS has proven itself globally, and we’re proud to see it scaling with a leading German OEM,” said Matteo Del Sorbo, President, Mechatronics, Mirrors and Lighting at Magna. “This milestone reflects our commitment to safety innovation and our ability to deliver advanced technologies to customers.”

The system’s scalable architecture enables adaptation to different vehicle platforms and future regulatory requirements, supporting OEMs in delivering next-generation safety and user experience. In addition to driver monitoring, the system includes occupant detection capabilities, supporting broader interior sensing strategies.

With the continued deployment of its DMS technology in China, Magna is deepening its commitment to the region and supporting OEMs in meeting both regulatory and consumer expectations for next-generation safety. The program represents one of Magna’s largest DMS awards to date, with volumes expected to reach several million units annually.

Beyond DMS, Magna offers a comprehensive suite of interior sensing solutions, including occupant monitoring systems (OMS), child presence detection, and advanced sensor fusion technologies. These systems are designed to enhance occupant safety, comfort, and convenience, and are trusted by automakers worldwide to meet exacting standards of performance and reliability.

Magna’s mirror-integrated DMS was recognized with a 2024 Automotive News PACE Award for its innovation, performance, and impact on driver safety.

To learn more about Magna’s DMS and full suite of interior sensing technologies, visit www.magna.com/products/electrical-electronics/adas-automated-driving/interior-sensing.

INVESTOR CONTACT
Louis Tonelli, Vice President, Investor Relations
louis.tonelli@magna.com │ 905.726.7035

MEDIA CONTACT
Tracy Fuerst, Vice President, Corporate Communications & PR
tracy.fuerst@magna.com │ 248.761.7004

ABOUT MAGNA
Magna is one of the world’s largest automotive suppliers and a trusted partner to automakers in the industry’s most critical markets—North America, Europe, and China. With a global team and footprint spanning 28 countries, we bring unmatched scale, trusted reliability, and proven execution. Backed by nearly seven decades of experience, we combine deep manufacturing expertise with innovative vehicle systems to deliver performance, safety, and quality.​

For further information about Magna (NYSE:MGA; TSX:MG), please visit www.magna.com or follow us on social.

THIS RELEASE MAY CONTAIN STATEMENTS WHICH CONSTITUTE “FORWARD-LOOKING STATEMENTS” UNDER APPLICABLE SECURITIES LEGISLATION AND ARE SUBJECT TO, AND EXPRESSLY QUALIFIED BY, THE CAUTIONARY DISCLAIMERS THAT ARE SET OUT IN MAGNA’S REGULATORY FILINGS. PLEASE REFER TO MAGNA’S MOST CURRENT MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL POSITION, ANNUAL INFORMATION FORM AND ANNUAL REPORT ON FORM 40-F, AS REPLACED OR UPDATED BY ANY OF MAGNA’S SUBSEQUENT REGULATORY FILINGS, WHICH SET OUT THE CAUTIONARY DISCLAIMERS, INCLUDING THE RISK FACTORS THAT COULD CAUSE ACTUAL EVENTS TO DIFFER MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING STATEMENTS. THESE DOCUMENTS ARE AVAILABLE FOR REVIEW ON MAGNA’S WEBSITE AT WWW.MAGNA.COM.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a3fc2c7f-764a-44c0-8286-1fb96f70d411


FAQ

What did Magna (MGA) announce on October 29, 2025 about its DMS in China?

Magna said its mirror-integrated DMS is entering its first full year of scaled global production after SOP in 2024, deployed with a Germany-based OEM in China.

How large are the expected volumes for Magna's DMS program (MGA)?

The company expects volumes to reach several million units annually for the program.

What features does Magna's mirror-integrated DMS (MGA) provide for automakers?

The system uses camera and sensor fusion to monitor driver attention and occupant presence, integrates behind mirror glass, and supports styling and regulatory compliance.

Does Magna (MGA) offer other interior sensing products beyond DMS?

Yes; Magna offers occupant monitoring systems, child presence detection, and advanced sensor fusion technologies as part of its interior sensing suite.

What recognition has Magna’s mirror-integrated DMS received?

The system received a 2024 Automotive News PACE Award for innovation, performance, and impact on driver safety.
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