Marygold & Co Partners with AI-Driven Tax Company april to Offer Free Tax Filing

Rhea-AI Summary

Marygold & Co., a subsidiary of The Marygold Companies, Inc., partners with april to offer free tax filing for 2024, ensuring maximum refunds for clients. The integration of tax filing into their app enhances the one-stop-shop experience for financial management.

Financial Analyst

The strategic partnership between Marygold & Co. and april, an AI-driven tax company, represents a significant enhancement in the financial services sector. This collaboration is indicative of a broader trend within the industry towards the integration of financial management and tax services, aiming to simplify the customer experience. By offering free tax filing services, Marygold & Co. is positioning itself to potentially increase user engagement and retention, as clients may find value in a centralized platform for managing their financial affairs.

From a financial perspective, while the service is free for clients, it could lead to upselling opportunities where the company may introduce premium features or services in the future. The move may also generate indirect revenue through increased app usage and client data collection, which can be leveraged for personalized financial services. However, this strategy could also entail significant upfront costs associated with the development and maintenance of the new tax feature, as well as the partnership with april.

The average time spent on tax filing reported by the service users (40 minutes) is an efficiency metric that could attract new users looking for a streamlined tax process. If Marygold & Co. can maintain this level of efficiency, it may gain a competitive edge in the market. However, it is crucial to monitor the scalability of the service and the quality of customer support as user numbers grow.

Market Research Analyst

The decision by Marygold & Co. to integrate tax filing into their financial app reflects a keen awareness of consumer demand for all-inclusive financial platforms. By streamlining the tax filing process within their app, Marygold & Co. is not only enhancing user convenience but also reinforcing customer loyalty and potentially attracting a broader customer base.

Market research would suggest that a one-stop-shop financial solution can significantly impact consumer choice, especially among tech-savvy and younger demographics who favor digital solutions for financial management. The partnership with april and the implementation of AI-driven tax filing could set a new standard in the industry, challenging competitors to offer similar integrations or risk falling behind in terms of innovation.

It's important to note that such integrations also raise expectations for security and privacy. As users will be entrusting the app with sensitive tax information, Marygold & Co. must ensure the highest standards of data protection to maintain consumer trust and avoid potential reputational damage.

Technology Analyst

The utilization of AI in tax filing, as seen with the partnership between Marygold & Co. and april, is a noteworthy advancement in fintech. AI-driven solutions are known for their ability to process large volumes of data efficiently and can significantly reduce the time and complexity involved in tax preparation. The ability of the system to intelligently skip irrelevant questions based on uploaded documents exemplifies the potential of AI to tailor services to individual user needs.

However, the success of such technology is contingent upon its accuracy and reliability. Errors in tax filings can have serious consequences for users, so the AI system must be robust and thoroughly tested. Furthermore, as AI systems learn and evolve, continuous monitoring and updates will be crucial to ensure compliance with changing tax laws and regulations.

For Marygold & Co., the adoption of AI for tax services could also serve as a platform for future innovation, potentially extending to other areas of financial management. This could enhance the company's reputation as a leader in utilizing technology to improve financial services.

Filing made seamless and efficient this tax season – without costing a cent.

SAN FRANCISCO, Feb. 29, 2024 /PRNewswire/ -- The Marygold & Co. subsidiary of global holding firm The Marygold Companies, Inc. ("TMC," or the "Company") (NYSE American: MGLD), has partnered with AI-driven tax company april, to offer their clients free tax filing for 2024 (1). april offers a maximum refund guarantee (2), which helps ensure that clients receive the largest tax return possible, another great feature for those who choose to file within the app.

Marygold & Co.'s commitment to innovation for their clients was the driver behind the decision to incorporate tax filing into the Marygold & Co app. As the company's app moves closer to becoming a one-stop-shop for a client's financial spending, managing, and investing needs, adding taxes was a logical next step.

april's powerful AI-driven filing option was a perfect fit for Marygold & Co., who already utilizes AI to support the app. The partnership will allow users to do their taxes directly in their financial management app and have it deposited into that same app. This provides clients with one place where they can manage their spending, investments, and tax documents. Marygold & Co. hopes that by adding a tax filing feature, clients will feel like they have a clear and easy-to-access view of their finances.

"It's a very bold move, and we want to be bold. No one else in the tax industry is doing this right now," said CEO of Marygold & Co., Nicholas Gerber. This follows a series of other changes the app has made recently, including the implementation of budgeting features and investment tools.

The fully integrated solution will allow clients to upload tax files, and based on these uploads, it will intelligently skip questions to avoid wasted time answering questions which are answered on uploaded forms. The filing product covers a variety of common tax solutions, and that on average, users only spent 40 minutes filing their taxes in 2023 using their service.

"We want people to feel comfortable with their finances; adding tax preparation and filing will help us achieve that goal." added President of Marygold & Co., Timothy Rooney.

Marygold & Co. is available for free on both the Google Play Store and the iOS App Store. New users can create an account for free with no credit checks and no-account minimums and begin filing their taxes as soon as they are approved for an account. Besides tax filing, Marygold & Co. also offers fee-free spending accounts, Money Pool investment accounts, and PayAnyone^® money transferring services, among others features. Marygold & Co. continues to regularly add new features to continue supporting clients on their journeys to own their finances and invest, spend, and manage with confidence.

About Marygold & Co.
Marygold & Co., a wholly-owned subsidiary of The Marygold Companies, Inc. (NYSE American: MGLD), was established in the U.S. in 2019 as a development stage company that today delivers an innovative fintech mobile banking app built to organize users' financial lives. Marygold & Co. is a financial technology company, not a bank. Banking services are provided by Community Federal Savings Bank, a member of the FDIC. The Marygold & Co. contactless Debit Mastercard™ can be used nationwide at 37,000 surcharge-free MoneyPass ATMs and anywhere Mastercard™ is accepted worldwide. Offices are located in Denver, Colorado. For more information about how Marygold & Co. helps clients organize their finances, save, and invest with ease, please visit marygoldandco.com.  

About The Marygold Companies
The Marygold Companies, Inc., which changed its name from Concierge Technologies, Inc. in March 2022, was founded in 1996 and repositioned as a global holding firm in 2015. The Company currently has operating subsidiaries in financial services, food manufacturing, printing, security systems and beauty products, under the trade names USCF Investments, Marygold & Co., Tiger Financial & Asset Management Limited, Gourmet Foods, Printstock Products, Brigadier Security Systems and Original Sprout, respectively. Offices and manufacturing operations are in the U.S., New Zealand, U.K., and Canada. For more information, visit www.themarygoldcompanies.com.

1. Click here for April's tax coverage and other important information.
2. If you find an error in the tax preparation that entitles you to a larger refund (or smaller liability), we will refund any fees you paid us to use our service to prepare that return and you may use our service to amend your return at no additional charge. To qualify, the larger refund or smaller tax liability must not be due to differences or inaccuracies in data supplied by you, your choice not to claim a deduction or credit, positions taken on your return that are contrary to law, or changes in federal or state tax laws.

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SOURCE Marygold and Co.

What is the partnership between Marygold & Co. and april about?

Marygold & Co., a subsidiary of The Marygold Companies, Inc., has partnered with AI-driven tax company april to offer free tax filing for 2024.

What guarantee does april provide to clients?

april offers a maximum refund guarantee to ensure clients receive the largest tax return possible.

How does the partnership benefit Marygold & Co. clients?

The partnership allows users to do their taxes directly in the financial management app, providing a one-stop solution for managing spending, investments, and tax documents.

Who mentioned that no one else in the tax industry is currently offering a similar service?

CEO of Marygold & Co., Nicholas Gerber, stated that no one else in the tax industry is offering a similar service.

What are some of the features offered by Marygold & Co. besides tax filing?

Marygold & Co. also offers fee-free spending accounts, Money Pool investment accounts, and PayAnyone® money transferring services, among other features.