BetMGM Champions Women's Sports with Las Vegas Aces and WNBA Partnerships
BetMGM has announced exclusive partnerships with the Las Vegas Aces and the WNBA through the 2027 season, marking its first major collaboration with a women's professional sports franchise. The partnership includes prominent signage at Michelob ULTRA Arena, VIP experiences, and BetMGM becoming an authorized gaming partner of the WNBA.
Key highlights include the launch of the first-ever WNBA-branded online slot game and the "BetMGM Steals for Meals" program, which will donate $50 to The Just One Project for every Aces home steal. BetMGM reported significant growth in WNBA betting, with a 133% year-over-year increase during the 2024 season. The company will offer expanded betting options, including player props and Commissioner's Cup odds.
BetMGM ha annunciato partnership esclusive con le Las Vegas Aces e la WNBA fino alla stagione 2027, segnando la sua prima grande collaborazione con una franchigia professionistica sportiva femminile. La collaborazione prevede una segnaletica prominente all'Arena Michelob ULTRA, esperienze VIP e BetMGM come partner autorizzato per il gaming della WNBA.
I punti salienti includono il lancio del primo gioco online di slot a tema WNBA e il programma "BetMGM Steals for Meals", che donerà 50 dollari a The Just One Project per ogni rubata casalinga delle Aces. BetMGM ha registrato una crescita significativa nelle scommesse sulla WNBA, con un aumento del 133% anno su anno durante la stagione 2024. L'azienda offrirà opzioni di scommessa ampliate, inclusi prop sulle prestazioni dei giocatori e quote per la Commissioner's Cup.
BetMGM ha anunciado asociaciones exclusivas con las Las Vegas Aces y la WNBA hasta la temporada 2027, marcando su primera colaboración importante con una franquicia deportiva profesional femenina. La asociación incluye señalización destacada en el Michelob ULTRA Arena, experiencias VIP y que BetMGM sea un socio autorizado de juegos para la WNBA.
Los aspectos destacados incluyen el lanzamiento del primer juego de tragamonedas en línea con marca WNBA y el programa "BetMGM Steals for Meals", que donará 50 dólares a The Just One Project por cada robo en casa de las Aces. BetMGM reportó un crecimiento significativo en las apuestas de la WNBA, con un aumento del 133% interanual durante la temporada 2024. La compañía ofrecerá opciones de apuestas ampliadas, incluyendo apuestas sobre jugadores y cuotas para la Commissioner's Cup.
BetMGM은 2027 시즌까지 라스베이거스 에이시스와 WNBA와의 독점 파트너십을 발표하며, 여성 프로 스포츠 프랜차이즈와의 첫 주요 협업을 시작했습니다. 이번 파트너십에는 미첼롭 ULTRA 아레나에서의 눈에 띄는 간판, VIP 경험 제공, 그리고 BetMGM이 WNBA의 공식 게임 파트너가 되는 내용이 포함됩니다.
주요 내용으로는 최초의 WNBA 브랜드 온라인 슬롯 게임 출시와 'BetMGM Steals for Meals' 프로그램이 있으며, 이 프로그램은 에이시스 홈 스틸 한 건당 The Just One Project에 50달러를 기부합니다. BetMGM은 2024 시즌 동안 WNBA 베팅이 전년 대비 133% 증가했다고 보고했습니다. 회사는 선수별 베팅과 커미셔너스 컵 배당률 등 베팅 옵션을 확대할 예정입니다.
BetMGM a annoncé des partenariats exclusifs avec les Las Vegas Aces et la WNBA jusqu'à la saison 2027, marquant sa première grande collaboration avec une franchise sportive professionnelle féminine. Ce partenariat comprend une signalisation visible à la Michelob ULTRA Arena, des expériences VIP, et BetMGM devient partenaire officiel de jeux de la WNBA.
Les points forts incluent le lancement du tout premier jeu de machine à sous en ligne à l'effigie de la WNBA ainsi que le programme "BetMGM Steals for Meals", qui fera un don de 50 dollars à The Just One Project pour chaque interception à domicile des Aces. BetMGM a rapporté une croissance significative des paris sur la WNBA, avec une augmentation de 133% d'une année sur l'autre lors de la saison 2024. La société proposera des options de paris élargies, incluant des paris sur les joueurs et les cotes de la Commissioner's Cup.
BetMGM hat exklusive Partnerschaften mit den Las Vegas Aces und der WNBA bis zur Saison 2027 bekanntgegeben und damit seine erste große Zusammenarbeit mit einer professionellen Frauensport-Franchise gestartet. Die Partnerschaft umfasst prominente Beschilderungen in der Michelob ULTRA Arena, VIP-Erlebnisse und BetMGM als offiziellen Gaming-Partner der WNBA.
Wichtige Highlights sind die Einführung des ersten WNBA-gebrandeten Online-Slot-Spiels und das Programm "BetMGM Steals for Meals", das für jeden Heimsteal der Aces 50 Dollar an The Just One Project spendet. BetMGM verzeichnete während der Saison 2024 ein 133%iges Wachstum im WNBA-Wettvolumen im Jahresvergleich. Das Unternehmen wird erweiterte Wettoptionen anbieten, darunter Spielerwetten und Quoten für den Commissioner's Cup.
- First major partnership between a betting operator and women's professional sports franchise, showing market leadership
- 133% year-over-year growth in WNBA betting during 2024 season
- Exclusive rights to launch first-ever WNBA-branded online slot game
- Partnership extends through 2027, providing long-term revenue opportunities
- Access to commercial inventory on nationally televised games and digital platforms
- Significant investment in sponsorship and charitable commitments may impact short-term profitability
- Regulatory risks associated with sports betting and iGaming expansion
Insights
BetMGM's WNBA partnerships expand its market reach in women's sports as betting on women's basketball grows significantly.
BetMGM's new partnerships with the Las Vegas Aces and the WNBA represent a strategic move into the rapidly growing women's sports market. The multi-year deal through 2027 marks BetMGM's first major partnership with a women's professional sports franchise, providing them exclusive rights as the team's online casino and sportsbook partner.
The timing is particularly notable as BetMGM reported a
The partnership includes valuable assets like arena signage, social media integration, and VIP experiences that can drive user acquisition. More importantly, BetMGM will develop the first-ever WNBA-branded online slot game, creating a unique product offering that competitors can't match in jurisdictions where iGaming is legal.
The community-focused "Steals for Meals" program donating
For investors, this deal represents BetMGM's strategic diversification beyond traditional male-dominated sports betting markets. With the Aces having sold out their entire 2024 season and on track to do the same in 2025, BetMGM is aligning with one of the WNBA's strongest fan bases. As women's sports continue to gain commercial momentum, this partnership positions BetMGM to benefit from the category's growth trajectory while differentiating from competitors focused primarily on men's sports partnerships.
BetMGM to donate meals to the Just One Project for every Aces home steal during the 2025 season
Click here for high-res photo/video of The Fountains of Bellagio partnership launch
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGM's digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.
Adam Greenblatt, BetMGM CEO said, "As we enter this era of tremendous growth in women's sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community."
On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in
"The Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project," said Fargas. "As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end."
Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said, "Since 2018, the Las Vegas Aces have played a pivotal role in our city's growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams."
Betting on the WNBA has increased exponentially, and BetMGM experienced
"On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want," said WNBA Chief Growth Officer Colie Edison. "BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women's sports and the connections fans have to their favorite players and teams."
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
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About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About The Las Vegas Aces
One of the WNBA's original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz. The franchise relocated to
In addition to the Aces success on the court, they have been equally successful in their off-court endeavors. In March 2022, the team moved into a 50,000 square foot headquarters — the first complex built solely for use by a WNBA team. In March 2024,
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its respective partnerships with the Las Vegas Aces and the WNBA. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that BetMGM's respective partnerships with the Las Vegas Aces and the WNBA do not occur or do not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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