BetMGM Secures Exclusive Online Casino Content Rights To "Family Feud" and "The Price is Right" With Fremantle Partnership

Rhea-AI Summary

BetMGM (NYSE: MGM) announced a multi-year exclusive online casino content partnership with Fremantle to license Family Feud and The Price is Right for slots, table games and non-traditional casino products. The deal enables bespoke content, in-game branding and integrated TV sponsorships, with select sponsorship integrations planned during upcoming seasons and additional partnership activations to be revealed throughout 2025. BetMGM noted its online casino hosts over 3,500 titles and a jackpot network of more than 20 game titles. Responsible gaming and GameSense integration remain highlighted priorities. The agreement was brokered by Erica Gadecki and Simon Murphy.

Insights

Strategic Partnerships Analyst

Exclusive Fremantle rights give BetMGM branded game-show content and TV integrations; details will roll out through 2025.

BetMGM secured multi-year exclusive online casino rights to "The Price is Right" and "Family Feud" from Fremantle, enabling bespoke slots, table games and non-traditional casino games plus in-show sponsorship integrations. The agreement explicitly covers IP for these formats and establishes a basis for customized online casino content and integrated television sponsorships.

The main dependencies are execution and disclosed activations: BetMGM will reveal additional partnership details throughout 2025, and it will appear as a sponsor during select weeks of upcoming seasons. Risks and limits are clear in the text: no financial terms or projected revenue are provided and the release includes standard forward-looking disclaimers tied to regulatory, licensing and execution risks.

Watch for three concrete items over the short term: the sequential partnership activations to be disclosed in 2025, the timing and scale of the advertised in-show sponsorship weeks during upcoming seasons, and any disclosed commercial terms or license fees when announced. These specific disclosures over the next year will determine commercial impact.

Collaboration will bring bespoke content and never-before-seen show integrations

JERSEY CITY, N.J., Jan. 19, 2025 /PRNewswire/ -- BetMGM, a leading iGaming and sports betting operator, announced today a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows "The Price is Right" and "Family Feud" for slots, table games and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

"This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand," said Adam Greenblatt, Chief Executive Officer, BetMGM. "'Family Feud' and 'The Price is Right' are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways."

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for "Family Feud" and "The Price is Right." Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said, "Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It's all about enhancing how fans of "The Price Is Right" and "Family Feud" connect with the shows in fresh, immersive ways."

The company's award-winning online casino is home to over 3,500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM's jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot'En Khamun and the Dead Sea Scrolls.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The partnership between BetMGM and Fremantle was brokered by Erica Gadecki and her team at Fremantle and Simon Murphy at PrimeTime Play.

For more information on BetMGM, follow @BetMGM on X.

Disclaimer
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About BetMGM 
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.casino.betmgm.com.

About Fremantle
Fremantle is a leading global creator, producer and distributor of some of the world's most successful content across Entertainment, Drama & Film, and Documentaries. Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 27 territories it operates in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries. From Got Talent to Neighbours, Password to Poor Things, Alice & Jack to America the Beautiful, Race to Survive to Fellow Travelers and Priscilla to House of Kardashian our focus is simple – Fremantle creates and delivers irresistible entertainment. Fremantle also represents world-leading digital business, with more than 495 million fans and 300 billion views for its standout content across all platforms. Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann. For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle's LinkedIn page.

Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its partnership with Freemantle and the benefits of such partnership. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that BetMGM's partnership with Freemantle does not occur or does not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

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SOURCE BetMGM

FAQ

What did BetMGM announce about Family Feud and The Price is Right on Nov 4, 2025?

BetMGM announced a multi-year exclusive online casino content partnership with Fremantle for both shows, covering slots, table and non-traditional games.

How will BetMGM use the Family Feud and The Price is Right IP in 2025?

BetMGM plans bespoke game content, in-game branding and select season sponsorship integrations with further activations revealed throughout 2025.

Does the BetMGM deal affect the company's casino library or jackpots?

BetMGM highlighted its award-winning casino hosts over 3,500 titles and a jackpot network of more than 20 game titles alongside the partnership.

Will the BetMGM–Fremantle partnership include TV sponsorships?

Yes; the agreement enables opportunities for integrated TV sponsorships in addition to online casino integrations.

Who brokered the BetMGM and Fremantle partnership announced in 2025?

The deal was brokered by Erica Gadecki and her team at Fremantle and Simon Murphy at PrimeTime Play.

What responsible gambling measures did BetMGM reference with the partnership?

BetMGM emphasized responsible gaming and noted integration of the GameSense program across its mobile and desktop platforms.