BetMGM Underscores Commitment to Sports Integrity with Athlete Anti-Harassment Policy

Rhea-AI Summary

BetMGM (NYSE:MGM) updated its terms of service on Feb 2, 2026 to explicitly prohibit customers from harassing athletes, coaches, or team and league personnel. The revision clarifies that confirmed harassment will lead to decisive measures, including account suspension, and is subject to regulatory approval where required.

The change aligns with BetMGM's responsible gambling initiatives and GameSense integration across mobile, desktop, MGM Resorts properties, and 10 football stadiums nationwide.

Key Figures

Operating markets: 30 markets Stadium integrations: 10 football stadiums Player age requirement: 21+ only

3 metrics

Operating markets 30 markets BetMGM operating footprint mentioned in policy update

Stadium integrations 10 football stadiums GameSense educational messaging across stadium locations

Player age requirement 21+ only Age eligibility noted in responsible gambling disclaimer

Market Reality Check

Price: $33.54 Vol: Volume 4,706,210 shares i...

normal vol

$33.54 Last Close

Volume Volume 4,706,210 shares is close to the 4,613,525-share 20-day average, indicating typical activity before this announcement. normal

Technical Shares trade below the 200-day MA, with price at 33.54 versus MA 34.45 ahead of the policy update.

Peers on Argus

MGM was up about 0.6% pre-news, while key peers were mixed: BYD +0.7%, RRR +0.62...

MGM was up about 0.6% pre-news, while key peers were mixed: BYD +0.7%, RRR +0.62%, MTN +0.96%, MLCO +0.5%, but CZR fell 1.66%. With no peers in the momentum scanner and mixed moves, trading appeared more stock-specific than part of a broad sector rotation.

Historical Context

5 past events · Latest: Jan 29 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 29	Arena sponsorship	Positive	+1.8%	Toyota becomes founding partner and auto sponsor of T-Mobile Arena.
Jan 22	Business update notice	Neutral	+1.5%	Announcement of upcoming BetMGM FY 2025 business update webcast.
Jan 20	Sustainability milestone	Positive	-4.0%	MGM powers up to 100% of daytime Strip electricity with solar projects.
Jan 9	Earnings date set	Neutral	-2.0%	Schedules Q4 and full-year 2025 earnings release and conference call.
Jan 8	Resort partnership	Positive	+3.0%	New multi-year partnership promoting The Oasis at Death Valley at T-Mobile Arena.

Pattern Detected

Recent MGM headlines around partnerships, sustainability, and corporate events have produced a mix of aligned and divergent price reactions, with several positive or neutral updates followed by both gains and selloffs.

Recent Company History

In the past month, MGM has issued multiple non-earnings announcements. Partnership and sponsorship deals on Jan 8 and Jan 29 were followed by gains of 3.02% and 1.8%. A notice of the upcoming BetMGM FY 2025 business update on Jan 22 coincided with a 1.53% rise. By contrast, a positive solar power milestone on Jan 20 saw a -3.95% move, and the earnings date release on Jan 9 preceded a -1.99% decline, underscoring uneven reactions to generally constructive news.

Market Pulse Summary

This announcement highlights BetMGM’s move to explicitly prohibit harassment of athletes, coaches, a...

Analysis

This announcement highlights BetMGM’s move to explicitly prohibit harassment of athletes, coaches, and league personnel, reinforcing sports integrity and responsible gambling across 30 markets and integrations at 10 football stadiums. It builds on existing GameSense educational initiatives and clarifies that confirmed harassment can lead to account suspension. In context of MGM’s recent stream of partnership and branding news, investors may watch how such governance measures influence customer behavior and regulatory relationships over time.

Key Terms

igaming

1 terms

igaming technical

"BetMGM, a leading sports betting and iGaming operator, is updating its terms"

iGaming involves playing betting or casino-style games over the internet, allowing people to wager money on digital platforms. It matters to investors because it represents a rapidly growing segment of the entertainment industry, driven by technological advances and changing consumer habits, which can lead to new revenue opportunities and market expansion.

AI-generated analysis. Not financial advice.

New official language augments existing terms of service

JERSEY CITY, N.J., Feb. 2, 2026 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, is updating its terms of service to explicitly prohibit athlete harassment. Under the revised terms, BetMGM will suspend a customer's account if the customer is found to have used harassing or abusive language toward athletes, coaches, or team or league personnel.

While the operator's previous terms allowed account suspension for any lawful reason, including harassment, the update provides even more clarity around the policy and underscores BetMGM's commitment to sports integrity and player safety. Updates to the terms of service are subject to regulatory approval as required.

"We are unwavering in our commitment to sports integrity — and that commitment extends to safeguarding athletes, coaches and league personnel," said Rhea Loney, BetMGM's Chief Compliance Officer. "Our legal, regulated environment enables us to identify misconduct, investigate reports, and take action when necessary. Any confirmed instance of harassment will result in decisive measures, including account suspension."

Football legend and BetMGM ambassador Barry Sanders said, "As a professional athlete, I know how important respect is — both on and off the field. BetMGM is sending a strong message that harassment has no place in sports or sports betting. I'm proud to see BetMGM protecting athletes and promoting integrity." 

This update aligns with BetMGM's broader responsible gambling initiatives, including the integration of educational messaging through GameSense ® at 10 football stadiums nationwide. GameSense is an industry-leading program developed and licensed to MGM Resorts International and BetMGM by the British Columbia Lottery Corporation. The program is integrated across BetMGM's mobile and desktop platforms, as well as MGM Resorts properties nationwide, providing practical tips and promoting positive, transparent, and proactive engagement around responsible play. BetMGM offers a variety of responsible gambling tools including the ability to set time and spending limits.

BetMGM currently operates in 30 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com

For more information on BetMGM, follow @BetMGM on X.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.

About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com.

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SOURCE BetMGM

FAQ

What change did BetMGM (MGM) announce on Feb 2, 2026 about athlete harassment?

BetMGM updated its terms to explicitly prohibit customers from harassing athletes, coaches, and league personnel. According to BetMGM, any confirmed instance will result in decisive measures such as account suspension, and the updates are subject to regulatory approval.

How will BetMGM (MGM) enforce the new athlete anti-harassment policy?

BetMGM will suspend customer accounts found to have used harassing or abusive language toward athletes and staff. According to BetMGM, its regulated environment enables identification, investigation, and decisive action for confirmed misconduct, subject to applicable regulatory approvals.

Does BetMGM's Feb 2, 2026 policy change affect responsible gambling tools and GameSense integration?

Yes; the policy complements existing responsible gambling programs and GameSense integrations across platforms and venues. According to BetMGM, GameSense is integrated on mobile, desktop, and at 10 football stadiums while tools allow time and spending limits to support safer play.

Which markets and platforms does BetMGM (MGM) say are covered by the policy?

The policy applies across BetMGM's operations where its terms are active, including mobile and retail offerings. According to BetMGM, it currently operates in 30 markets and the Sportsbook app is available on iOS, Android, and desktop platforms.

What immediate actions should MGM shareholders expect from this Feb 2, 2026 BetMGM policy update?

Shareholders should expect reputational and compliance-focused measures rather than direct financial changes. According to BetMGM, the update clarifies conduct rules and emphasizes athlete protection; the announcement does not include financial guidance or quantified impact.