Cracker Barrel Opens Newest Location in Annapolis, MD
Rhea-AI Summary
Cracker Barrel (NASDAQ:CBRL) opened a new restaurant at 175 Jane Road, Annapolis, MD on February 2, 2026. The location is Cracker Barrel's 10th Maryland restaurant, employs approximately 160 team members, and donated $10,000 to the Maryland Food Bank.
The store offers dine-in, in-store pickup, curbside pickup, delivery via the Cracker Barrel app and website, regional-themed décor honoring Annapolis' maritime and military heritage, and regular hours beginning at 7:00 a.m.
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Key Figures
Market Reality Check
Peers on Argus
CBRL was up 5.94% while key restaurant peers were mostly down: HDL -5.41%, KRUS -2.64%, FWRG -0.74%. Only SG was slightly positive at +0.66%, indicating today’s move was stock-specific rather than a broad restaurant-sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 06 | Menu and promotion update | Positive | +8.3% | Winter menu refresh and value-focused Meals for Two promotion launch. |
| Dec 10 | Holiday promotions | Positive | +3.5% | Holiday toy giveaway, value meals, and Heat & Serve offerings nationwide. |
| Dec 09 | Earnings and guidance | Negative | +1.4% | Revenue decline and reduced fiscal 2026 EBITDA guidance with ongoing loss. |
| Nov 25 | Earnings call notice | Neutral | +7.6% | Announcement of upcoming fiscal 2026 Q1 conference call and webcast. |
| Nov 21 | Governance/activist | Negative | +4.3% | Biglari Capital highlighting support of retail shareholders against the CEO. |
Recent promotional and brand news has often coincided with positive next-day moves, while even negative earnings and governance headlines have not triggered sharp selloffs.
Over the last few months, Cracker Barrel has mixed operational challenges with active marketing and governance headlines. A winter menu refresh on Jan 6, 2026 and holiday promotions starting Dec 10, 2025 both saw positive price reactions. By contrast, Q1 fiscal 2026 results on Dec 9, 2025 featured lower revenue and reduced EBITDA guidance, yet the stock still rose modestly. Conference-call and activist-related news in late November also coincided with gains, suggesting a tendency for shares to trade constructively around diverse news types.
Market Pulse Summary
This announcement highlights incremental footprint growth and community engagement, with the Annapolis opening adding 160 jobs and a $10,000 food bank donation. In the past six months, Cracker Barrel has combined promotions and menu initiatives with challenging earnings that included lower revenue and reduced fiscal 2026 EBITDA guidance. Investors may weigh local expansion and national partnerships against these fundamentals, watching upcoming results and traffic trends to gauge whether community-focused growth supports a broader turnaround.
AI-generated analysis. Not financial advice.
New store creates 160 jobs, becomes the 10th
The
Like all Cracker Barrel restaurants, the new
Guests can enjoy dine-in service as well as in-store pickup, curbside pickup, and delivery options by ordering through the Cracker Barrel mobile app or at CrackerBarrel.com. The store operates Sunday through Thursday from 7 a.m. to 9 p.m. and Friday and Saturday from 7 a.m. to 10 p.m.
"With its rich history and strong ties to those who serve our nation, we are excited to become a part of the
To celebrate the opening and further support the local community, Cracker Barrel is donating
"Partners like Cracker Barrel are essential in helping us fulfill our mission to end hunger throughout
In addition to supporting the local community, Cracker Barrel recently announced its national partnership with America250, the national, nonpartisan organization charged by Congress to lead celebrations for the 250th anniversary of the signing of the Declaration of Independence.
To learn about Cracker Barrel, or to find your nearest location, please visit CrackerBarrel.com, and be sure to follow Cracker Barrel on Facebook, Instagram and TikTok.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. - rooted in a rich legacy of warmth, generosity, and tradition - is on a mission to bring the goodness of country hospitality to life. Since 1969, when the first store opened in
About Maryland Food Bank
The Maryland Food Bank is a nonprofit hunger-relief organization dedicated to feeding people, strengthening communities, and ending hunger for more Marylanders by partnering with local organizations from the western mountains to the Eastern Shore. The food bank's statewide network of food assistance brings enough resources together to provide more than 119,000 meals every day (more than 43.6 million meals annually) to hungry children, seniors, veterans, and hard-working families, meeting the immediate needs of hungry Marylanders while simultaneously working to create pathways out of hunger. To learn more about the Maryland Food Bank, visit www.mdfoodbank.org.
About America250
America250's mission is to celebrate and commemorate the 250th anniversary of the signing of the Declaration of Independence, marking America's Semiquincentennial. We aim to inspire our fellow Americans to reflect on our past, strengthen our love of country, and renew our commitment to the ideals of democracy through programs that educate, engage, and unite us as a nation. America250 will foster shared experiences that spark imagination, showcase the rich tapestry of our American stories, inspire service in our communities, honor the enduring strength, and celebrate the resilience of
Contact:
Media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.