Cracker Barrel Welcomes Fall with New Crispy Homestyle Chicken Deals, Seasonal Favorites and Free Kids Toy Promotion
Rhea-AI Summary
Cracker Barrel (NASDAQ: CBRL) is launching a limited-time fall menu starting August 18, 2026, featuring new Crispy Homestyle Chicken Deals priced from $9.99, with entrée or sandwich options including two Country Sides or one side plus biscuits or corn muffins.
The lineup adds Loaded variations like Maple Bacon Homestyle Chicken and BBQ Smokestack Homestyle Chicken, and Sauced options such as Nashville Hot and Honey Butter Homestyle Chicken. Seasonal breakfast items include Sweet Cream Caramel Apple Pancakes and French Toast, served with two eggs and bacon or smoked sausage patties.
The fall menu runs nationwide at participating locations from August 18 through October 18 and also brings desserts like Apple Cobbler Cheesecake, returning Carrot Cake, and beverages including Granny Smith Apple Tea, Granny Smith Apple Mimosa, and a new Sweet Honey Latte.
From August 18 to September 7, Cracker Barrel is also reviving its Free Kids Toy promotion, offering one free B'loonie Petz toy or up to $5 off a select retail toy per qualifying check, with a maximum discount of $30 and up to six free toy items per check, while supplies last.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 27 | CEO succession | Neutral | -2.4% | David Deno appointed CEO effective August 10, succeeding Julie Masino |
| Jul 20 | Strategic actions | Positive | +0.9% | Sale-leaseback and divestiture supported debt reduction and improved EBITDA outlook |
| Jun 09 | Q3 earnings report | Positive | +22.6% | Revenue guidance and adjusted EBITDA guidance were raised for fiscal 2026 |
| May 26 | Earnings call notice | Neutral | +2.8% | Company scheduled fiscal 2026 third-quarter results and conference call |
| May 18 | Promotional campaign | Positive | -4.5% | Company launched a ten-week sweepstakes offering food and fuel prizes |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Historical reactions were mixed: two positive company updates aligned with gains, while three events diverged from their apparent or neutral framing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Crispy Homestyle Chicken dishes starting at just
Beginning August 18, Cracker Barrel Old Country Store® is making those everyday moments a little easier with a new lineup of Crispy Homestyle Chicken Deals starting at just
The limited-time menu brings together the comfort, flavor and value families are looking for this time of year, along with the return of Cracker Barrel's popular Free Kids Toy promotion*, giving guests more reasons to choose Cracker Barrel for an easy dinner, a breakfast worth leaving home for or simply a meal together during a busy week.
"Fall can feel like a sprint for families. Between school, practices, activities and everything else packed into the week, getting everyone around the table can feel like a win," said Sarah Moore, Chief Marketing Officer at Cracker Barrel. "We want Cracker Barrel to make that a little easier, with food everyone can get excited about, value families can feel good about and the kind of welcome that lets them simply enjoy being together."
An Easier Answer to "What's for Dinner?"
Cracker Barrel's signature Crispy Homestyle Chicken is getting a flavorful fall refresh. Guests can enjoy the original hand-breaded favorite as an entrée served with two Country Sides and a choice of warm buttermilk biscuits or corn muffins, or as a sandwich served on a toasted buttermilk bun with pickles, Duke's® Real Mayonnaise and a choice of one Country Side, both available for
For those looking to turn up the flavor, the lineup also introduces Loaded creations piled high with craveable toppings and Sauced selections finished with bold flavor-forward finishes, offering an easy answer to the nightly "what's for dinner?" question.
The NEW Crispy Homestyle Chicken lineup includes:
Loaded Creations
- NEW Maple Bacon Homestyle Chicken – Crispy Homestyle Chicken topped with melted Colby cheese, crispy bacon, sweet maple glaze and cool ranch drizzle.
- NEW BBQ Smokestack Homestyle Chicken – Crispy Homestyle Chicken stacked with crispy bacon & fried onions, melted Colby cheese and sweet barbecue sauce.
- Sauced Selections
- NEW Nashville Hot Homestyle Chicken – A bold, spicy twist on Crispy Homestyle Chicken featuring Cracker Barrel's signature Nashville Hot.
- NEW Honey Butter Homestyle Chicken – Crispy Homestyle Chicken drizzled with sweet honey butter for the perfect sweet-and-savory combination.
Seasonal Breakfast Worth Waking Up For
Fall mornings get a little sweeter with the arrival of new seasonal breakfast favorites. Guests can choose from Sweet Cream Caramel Apple Pancakes or Sweet Cream Caramel Apple French Toast, both topped with Cracker Barrel's signature warm, fried cinnamon apples, rich caramel drizzle and sweet vanilla cream sauce, and served with two eggs plus bacon or smoked sausage patties. Whether it's a weekend breakfast, a family tradition or even breakfast- for dinner, the seasonal lineup gives guests another reason to enjoy one of Cracker Barrel's most-loved occasions.
Even More Fall Favorites
This latest seasonal menu, available at participating restaurants nationwide from August 18 through October 18, also features a collection of returning guest favorites and new sweet seasonal treats, including:
- NEW Apple Cobbler Cheesecake and returning favorite, Carrot Cake, for a sweet finish.
- Seasonal beverages including the returning Granny Smith Apple Tea and Granny Smith Apple Mimosa, alongside the NEW Sweet Honey Latte.
A Little More Fun for Family Meals
To celebrate the start of a new school year, Cracker Barrel is bringing back its popular Free Kids Toy promotion for a limited time, featuring collectible B'loonie Petz toys. Available August 18 through September 7, while supplies last, Cracker Barrel's youngest fans can receive one of six squishy B'loonie Petz toy characters with the purchase of a dine-in adult entrée and Kid's Meal. Featuring a variety of playful pet-inspired designs, the collectible toys are perfect for kids who love fun surprises and building their collection.
As an alternative to the free B'loonie Petz toy, guests can receive
To learn more about Cracker Barrel, the new seasonal offerings or find a nearby location, visit CrackerBarrel.com and be sure to follow Cracker Barrel throughout the season and beyond on Facebook, Instagram and TikTok.
*One free Kid's B'loonie Petz toy or up to
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. – rooted in a rich legacy of warmth, generosity, and tradition – is on a mission to bring the goodness of country hospitality to life. Since 1969, when the first store opened in
Contact:
Media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.