Cracker Barrel Launches "Fuel Your Summer Road Trip" With $250,000 in Free Gas and Homestyle Cooking
Cracker Barrel (CBRL) launched the 10-week “Fuel Your Summer Road Trip” sweepstakes, giving away $250,000 in food and fuel to Cracker Barrel Rewards members.
Rhea-AI Summary
Cracker Barrel (CBRL) launched the 10-week “Fuel Your Summer Road Trip” sweepstakes, giving away $250,000 in food and fuel to Cracker Barrel Rewards members. From May 19–July 26, 250 winners will each receive $1,000 total in Cracker Barrel and gas gift cards.
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Details
News Market Reaction – CBRL
On May 18, the day this news came out, CBRL closed 4.53% below the previous close.
Data tracked by StockTitan Argus for the May 18 session.
Key Figures
- Total Giveaway Value
- $250,000
- "Fuel Your Summer Road Trip" sweepstakes pool
- Number of Winners
- 250 winners
- Cracker Barrel Rewards members during promotion
- Prize per Winner
- $1,000 total
- Each winner gets $500 Cracker Barrel card + $500 gas card
- Weekly Winners
- 25 winners per week
- Across the 10-week summer sweepstakes period
- Promotion Duration
- 10 weeks
- From May 19 through July 26
- Survey Respondents
- 1,010 Americans
- Online survey sample size, ages 18+
- Margin of Error
- +/- 3.1 percent
- For the 1,010-person travel and gas price survey
- Gas Price Impact
- 79% of Americans
- Say gas prices will impact summer travel plans
Historical Context
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Reintroduction of limited-time Campfire Meals and related summer offerings.
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Q2 FY26 results and updated fiscal 2026 revenue and EBITDA outlook.
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Announcement of timing and access details for Q2 FY26 conference call.
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Launch of spring menu with returning classics and new value offers.
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Opening of new Annapolis, MD location and related community donation.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
sweepstakes regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
250 Winners will each receive
From May 19 through July 26, 250 lucky Cracker Barrel Rewards members will each win
"Road trips are synonymous with summer and our goal is to help our guests take the trip, see the country and make new memories," said Sarah Moore, Chief Marketing Officer at Cracker Barrel. "So many of our guests have wonderful memories of their summer road trips with family and friends and Cracker Barrel has always been a favorite stop along the way. Fuel Your Summer Road Trip is our way of helping guests make those plans feel a little easier – both at the table and at the pump."
According to a recent study1, nearly 4 of 5 (
Fuel Your Summer Road Trip: How It Works
From May 19 through July 26, members of Cracker Barrel's free loyalty program, Cracker Barrel Rewards, can earn weekly sweepstakes entries with qualifying entrée purchases, whether dining in–restaurant or ordering takeout or delivery via the Cracker Barrel app or online. Each qualifying entrée earns one entry into that week's drawing, with 25 selected winners weekly throughout the promotion. Guests can earn an additional entry by adding an in–store retail item to their purchase and may enter each week for more chances to win.
Throughout the summer, Cracker Barrel will also offer bonus entry opportunities, starting this week with a special offer tied to its iconic, foil–wrapped Campfire Meals, which recently returned to restaurants nationwide for a limited time. First introduced in the 1990s, the Campfire Meals have become a seasonal favorite and a staple of summer at Cracker Barrel. Additional bonus opportunities will roll out during the campaign, including offers in recognition of Military Appreciation Month and purchases from the American Heritage retail collection available in the Old Country store this summer.
The promotion launches as the nation looks ahead to its 250th anniversary, a milestone rooted in classic American travel traditions and shared experiences that Cracker Barrel has been part of for generations as a familiar stop along the journey. Cracker Barrel is an official partner of America250 and will be celebrating with various activities throughout the year, including a new special menu of patriotic themed items available now.
Guests can enroll in Cracker Barrel Rewards at CrackerBarrel.com/Rewards.
For weekly entry limits and details, including free mail-in entry method, exclusions, and all other sweepstakes terms and conditions, , visit CrackerBarrel.com/SummerSweeps.
To learn more about Cracker Barrel and find the nearest location, please visit CrackerBarrel.com and be sure to follow along on Facebook, Instagram and TikTok.
1 Online survey conducted by Wired Research to 1,010 Americans ages 18+, with a margin of error of +/- 3.1 percent. |
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. - rooted in a rich legacy of warmth, generosity, and tradition - is on a mission to bring the goodness of country hospitality to life. Since 1969, when the first store opened in
Contact:
Media.relations@crackerbarrel.com
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SOURCE Cracker Barrel Old Country Store, Inc.
FAQ
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