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CRACKER BARREL ANNOUNCES STRATEGIC ACTIONS

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Cracker Barrel (Nasdaq: CBRL) announced two completed strategic actions: a sale-leaseback of 26 company-owned stores to an institutional real estate investor, generating approximately $77 million in net proceeds, which the company intends to use to reduce debt and to utilize capital loss carryforwards.

Cracker Barrel also completed the divestiture of Maple Street Biscuit Company assets, selling the trademark and assets of 35 locations to Biscuit Belly, LLC and closing the remaining 16 locations. The company expects non-cash charges of $37–$39 million in Q4 FY2026 and additional cash charges of $6–$8 million through FY2027. Maple Street contributed less than 2% of annual revenue, and the divestiture is expected to be accretive to adjusted EBITDA beginning in fiscal 2027. Cracker Barrel now expects to achieve or exceed the high end of its $3.27–$3.30 billion FY2026 revenue range and exceed its prior $120–$125 million adjusted EBITDA outlook.

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Positive

  • $77 million net proceeds from sale-leaseback for 26 stores, earmarked for debt reduction
  • Maple Street divestiture affects business contributing less than 2% of annual revenue
  • Divestiture expected to be accretive to adjusted EBITDA beginning in fiscal 2027
  • Company now expects to achieve or exceed high end of $3.27–$3.30 billion FY2026 revenue range
  • Company expects to exceed prior FY2026 adjusted EBITDA outlook of $120–$125 million

Negative

  • Closure of 16 remaining Maple Street Biscuit Company locations
  • Expected non-cash charges of approximately $37–$39 million in Q4 FY2026 from divestiture
  • Additional cash charges of approximately $6–$8 million through Q4 FY2026 and FY2027
  • Comparable store restaurant sales down approximately 2.5% in first 11 weeks of Q4 FY2026

News Explained

Completed asset sales provide about 77 million dollars for debt reduction; MSBC exit costs remain preliminary.

Through the first eleven weeks of fiscal fourth quarter, comparable restaurant sales decreased approximately 2.5% year over year while comparable retail sales increased approximately 0.5%. The company nevertheless now expects to reach or exceed the high end of its fiscal 2026 revenue range and exceed its adjusted EBITDA outlook.

The estimated MSBC exit costs remain preliminary: Cracker Barrel expects non-cash charges of approximately $37 million to $39 million in the fourth quarter and additional cash charges of approximately $6 million to $8 million through fiscal 2027, with actual amounts potentially differing.

The relevant checkpoints are the fiscal 2026 year-end on July 31, 2026, and the company's expected adjusted EBITDA contribution from the divestiture beginning in fiscal 2027.

News Market Reaction – CBRL

+0.92%
5 alerts
+0.92% News Effect
+3.9% Peak Tracked
-2.5% Trough Tracked
+$11M Valuation Impact
$1.24B Market Cap
0.2x Rel. Volume

On the day this news was published, CBRL gained 0.92%, reflecting a mild positive market reaction. Argus tracked a peak move of +3.9% during that session. Argus tracked a trough of -2.5% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $11M to the company's valuation, bringing the market cap to $1.24B at that time.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The June 9 earnings event (news_id 1068798) recorded a 22.56% 24-hour reaction, adding historical co...
Analysis

The June 9 earnings event (news_id 1068798) recorded a 22.56% 24-hour reaction, adding historical context to this mix of debt reduction, divestiture charges, and improved outlook. The key risk remains the announced closure costs and softer restaurant comps.

Key Figures

Sale-leaseback proceeds: approximately $77 million Stores sold and leased back: 26 stores MSBC locations divested: 35 locations +5 more
8 metrics
Sale-leaseback proceeds approximately $77 million Net proceeds from 26 store locations
Stores sold and leased back 26 stores Company-owned Cracker Barrel locations
MSBC locations divested 35 locations Assets sold to Biscuit Belly, LLC
MSBC locations closed 16 locations Remaining locations after divestiture
Non-cash charges approximately $37 million to $39 million Expected in Q4 fiscal 2026 from MSBC divestiture
Cash charges approximately $6 million to $8 million Expected from exiting MSBC in fiscal 2026 and fiscal 2027
Comparable sales -2.5% restaurant; +0.5% retail First eleven weeks of Q4 fiscal 2026 versus prior year
Fiscal 2026 outlook $3.27 billion to $3.30 billion revenue; $120 million to $125 million adjusted EBITDA Previously provided fiscal 2026 outlook

Historical Context

5 past events · Latest: Jun 09 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jun 09 Q3 earnings report Positive +22.6% Raised fiscal revenue and adjusted EBITDA guidance despite declining comparable sales
May 26 Earnings call notice Neutral +2.8% Scheduled fiscal third-quarter results and conference call for June 9
May 18 Promotional campaign Positive -4.5% Launched summer sweepstakes offering $250,000 in food and fuel
May 05 Menu launch Positive +1.7% Reintroduced limited-time Campfire Meals and related seasonal products
Mar 04 Q2 earnings report Negative +1.5% Reported lower revenue and earnings while updating fiscal outlook

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Four of five recent events had positive 24-hour reactions, while one favorable promotional announcement was followed by a -4.53% move.

Key Terms

sale-leaseback transaction, capital loss carryforwards, adjusted ebitda, non-gaap financial measure, +1 more
5 terms
sale-leaseback transaction financial
"Completes Sale-Leaseback Transaction for 26 Cracker Barrel Stores"
A sale-leaseback transaction is when a company sells an asset it owns—often real estate or equipment—to a buyer and immediately rents the same asset back so it can keep using it. It matters to investors because it converts a fixed asset into cash while creating a new ongoing rental expense, which can boost short-term liquidity but also change long-term cash flow and debt metrics; think of selling your house and signing a lease to stay as a tenant.
capital loss carryforwards financial
"utilize capital loss carryforwards that otherwise would have expired"
Capital loss carryforwards are past investment losses that a company or investor is allowed by tax rules to apply against future capital gains, effectively reducing future tax bills. Think of them as a usable store credit for losses: when profits appear later, those credits can offset taxable gains and improve after‑tax returns, which investors watch because they can increase cash flow and the value of future earnings.
adjusted ebitda financial
"this divestiture is expected to be accretive to adjusted EBITDA"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
non-gaap financial measure financial
"Adjusted EBITDA is a non-GAAP financial measure."
A non-GAAP financial measure is a way companies present their financial results that excludes certain expenses or income to show how they believe their core business is performing. It matters because it can give a clearer picture of how the company is really doing, but it can also be used to make results look better than they actually are.
comparable store restaurant sales financial
"comparable store restaurant sales decreased approximately 2.5%"
A measure of how sales at existing restaurants have changed over a given period, excluding revenue from newly opened or recently closed locations so the comparison is 'apples to apples.' Investors use it to see whether customer demand and a restaurant chain's operations are improving at its established sites, much like checking the performance of the same set of cash registers over time rather than mixing in results from new stores.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Completes Sale-Leaseback Transaction for 26 Cracker Barrel Stores and Divests Maple Street Biscuit Company

Company Raises Profitability Outlook for Fiscal 2026

LEBANON, Tenn., July 20, 2026 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel" or the "Company") (Nasdaq: CBRL) today announced two strategic actions.

Sale-Leaseback Transaction
Cracker Barrel completed a sale-leaseback transaction with an institutional real estate investor for 26 Company-owned Cracker Barrel store locations, generating net proceeds of approximately $77 million. The Company intends to deploy the proceeds towards debt reduction. The transaction is tax efficient and enables the Company to utilize capital loss carryforwards that otherwise would have expired.

Maple Street Biscuit Company Divestiture
Cracker Barrel also completed the sale of certain assets used in its Maple Street Biscuit Company ("MSBC") business, including the MSBC trademark and the assets used in 35 MSBC locations to Biscuit Belly, LLC. Simultaneously with the completion of this sale, the Company announced that the remaining 16 MSBC locations will be closed.

In connection with the divestiture, the Company expects to recognize non-cash charges1 of approximately $37 million to $39 million during the fourth quarter of fiscal 2026. The Company anticipates additional cash charges1 of approximately $6 million to $8 million associated with exiting the business, some of which are expected to be incurred in the fourth quarter of fiscal 2026 and some in fiscal 2027. MSBC contributed less than 2% of Cracker Barrel's annual revenue, and this divestiture is expected to be accretive to adjusted EBITDA2 beginning in fiscal 2027.

"These efforts reflect the discipline we bring to managing our business and balance sheet as we position Cracker Barrel for long-term success and shareholder value creation," said Julie Masino, President and Chief Executive Officer. "Our sale-leaseback transaction will allow us to opportunistically reduce debt while monetizing a portion of our owned real estate at an attractive valuation. Divesting Maple Street sharpens our focus on the core Cracker Barrel brand and is expected to improve profitability. Combined with our improved fiscal 2026 outlook and reduced leverage, these actions demonstrate the progress we are making against our strategic priorities."

Fiscal 2026 Outlook and Q4 Business Update
Through the first eleven weeks of the Company's fourth quarter of fiscal 2026, comparable store restaurant sales decreased approximately 2.5% and comparable store retail sales increased approximately 0.5% compared to the same period in the prior year.

The Company now expects to achieve or exceed the high end of its revenue range and exceed its adjusted EBITDA2 outlook for fiscal 2026, which ends July 31, 2026. As previously provided on June 9, 2026, Cracker Barrel anticipated total revenue of $3.27 billion to $3.30 billion and adjusted EBITDA2 of $120 million to $125 million2.

1 The estimated charges and costs that the Company expects to incur in connection with the MSBC divestiture and closure are preliminary and are subject to assumptions that may change. Actual charges and costs may differ from such estimates.

2Adjusted EBITDA is a non-GAAP financial measure. For a definition of this non-GAAP measure and a reconciliation of this non-GAAP measure to the most directly comparable GAAP measure for historical periods, please refer to the Reconciliation of GAAP-Basis Operating Results to Non-GAAP Operating Results section of the June 9, 2026 earnings release. The Company has determined to provide guidance focused on adjusted EBITDA because the Company believes it will be more useful to investors to evaluate the Company's performance prior to the impact of depreciation, taxes, impairment charges, and other items that management believes are not reflective of the Company's current operations. The Company is not able to reconcile the forward-looking estimate of adjusted EBITDA set forth above to a forward-looking estimate of net income, the most directly comparable estimated measure calculated in accordance with GAAP, without unreasonable efforts because the Company is unable to predict, forecast or determine the probable significance of certain items impacting these estimates, including interest expense, taxes, impairment charges and share-based compensation, with a reasonable degree of accuracy. Accordingly, the most directly comparable forward-looking GAAP estimate is not provided.

About Cracker Barrel Old Country Store®
Cracker Barrel Old Country Store, Inc. – rooted in a rich legacy of warmth, generosity, and tradition – is on a mission to bring the goodness of country hospitality to life. Since 1969, when the first store opened in Lebanon, Tenn., Cracker Barrel has been serving up abundant portions of craveable homestyle food and offering one-of-a-kind retail finds. With approximately 660 company-owned Cracker Barrel Old Country Store® locations in 43 states, the brand continues to honor its heritage while welcoming everyone with more than a meal. For more information, visit CrackerBarrel.com.

CBRL-F

Except for specific historical information, certain of the matters discussed in this press release may express or imply projections of items such as revenues or expenditures, statements of plans and objectives or future operations or statements of future economic performance. These and similar statements regarding events or results that the Company expects will or may occur in the future are forward-looking statements concerning matters that involve risks, uncertainties and other factors which may cause the actual results and performance of the Company to differ materially from those expressed or implied by such forward-looking statements. All forward-looking information is provided pursuant to the safe harbor established under the Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of these risks, uncertainties and other factors. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "trends," "assumptions," "target," "guidance," "outlook," "opportunity," "future," "plans," "goals," "objectives," "expectations," "near-term," "long-term," "projection," "may," "will," "would," "could," "expect," "intend," "estimate," "anticipate," "believe," "potential," "regular," "should," "projects," "forecasts," or "continue" (or the negative or other derivatives of each of these terms) or similar terminology. The Company believes that the assumptions underlying any forward-looking statements are reasonable; however, any of the assumptions could be inaccurate, and therefore, actual results may differ materially from those projected in or implied by the forward-looking statements. In addition to the risks of ordinary business operations, factors and risks that may result in actual results differing from this forward-looking information include, but are not limited to risks and uncertainties associated with inflationary conditions with respect to the price of commodities, ingredients, transportation, distribution and labor; disruptions to the Company's restaurant or retail supply chain; effects of changes in international, national, regional and local economic and market conditions (such as the imposition of trade barriers or other changes in trade policy) on our business; the Company's ability to manage retail inventory and merchandise mix; the Company's ability to sustain or the effects of plans intended to improve operational or marketing execution and performance or liquidity; the impact of adverse or extreme weather events on sales and customer travel; the effects of increased competition at the Company's locations on sales and on labor recruiting, cost, and retention; consumer behavior based on negative publicity or changes in consumer health or dietary trends or safety aspects of the Company's food or products or those of the restaurant industry in general, including concerns about outbreaks of infectious disease; the effects of the Company's indebtedness and associated restrictions on the Company's financial and operating flexibility and ability to execute or pursue its operating plans and objectives; changes in interest rates, increases in borrowed capital or capital market conditions affecting the Company's financing costs and ability to refinance its indebtedness, in whole or in part; the Company's reliance on a single distribution facility and certain significant vendors, particularly for foreign-sourced retail products; information technology disruptions and data privacy and information security breaches, whether as a result of infrastructure failures, employee or vendor errors or actions of third parties; the Company's compliance with privacy and data protection laws; changes in or implementation of additional governmental or regulatory rules, regulations and interpretations affecting tax, health and safety, animal welfare, pensions, insurance or other undeterminable areas; the actual results of pending, future or threatened litigation or governmental investigations; or the Company's ability to manage the impact of negative social media attention and the costs and effects of negative publicity; the impact of activist shareholders; the Company's ability to achieve aspirations, goals and projections related to its sustainability initiatives; the Company's ability to enter successfully into new geographic markets that may be less familiar to it; changes in land, building materials and construction costs; the availability and cost of suitable sites for restaurant development and the Company's ability to identify those sites; the Company's ability to retain key personnel; the ability of and cost to the Company to recruit, train, and retain qualified hourly and management employees; uncertain performance of acquired businesses, strategic investments and other initiatives that the Company may pursue from time to time; the effects of business trends on the outlook for individual restaurant locations and the effect on the carrying value of those locations; general or regional economic weakness, business and societal conditions; discretionary income or personal expenditure activity of the Company's customers; implementation of new or changes in interpretation of existing accounting principles generally accepted in the United States of America ("GAAP"); and other factors described from time to time in the Company's filings with the Securities and Exchange Commission, press releases, and other communications. Any forward-looking statement made by the Company herein, or elsewhere, speaks only as of the date on which made. The Company expressly disclaims any intent, obligation or undertaking to update or revise any forward-looking statements made herein to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.

Investor Contact:

Adam Hanan


(615) 443-9887

Media Contact:

Heidi Pearce


(615) 235-4135

 

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SOURCE Cracker Barrel Old Country Store, Inc.

FAQ

What strategic actions did Cracker Barrel (CBRL) announce on July 20, 2026?

Cracker Barrel announced a sale-leaseback of 26 stores and the divestiture of Maple Street Biscuit Company assets. According to Cracker Barrel, these moves support debt reduction, sharpen focus on the core brand, and are expected to improve profitability and adjusted EBITDA over time.

How much cash did Cracker Barrel (CBRL) generate from its July 2026 sale-leaseback transaction?

Cracker Barrel generated approximately $77 million in net proceeds from a sale-leaseback of 26 stores. According to Cracker Barrel, the company intends to use these proceeds to reduce debt and benefit from tax efficiencies via capital loss carryforwards.

What are the details of Cracker Barrel’s Maple Street Biscuit Company divestiture and closures?

Cracker Barrel sold the Maple Street Biscuit Company trademark and assets of 35 locations to Biscuit Belly and will close 16 remaining locations. According to Cracker Barrel, Maple Street contributed less than 2% of revenue and the divestiture is expected to be accretive to adjusted EBITDA from fiscal 2027.

What charges will Cracker Barrel (CBRL) incur from exiting Maple Street Biscuit Company?

Cracker Barrel expects non-cash charges of about $37–$39 million in Q4 FY2026 and additional cash charges of $6–$8 million. According to Cracker Barrel, some cash costs will occur in Q4 FY2026 and some in fiscal 2027 as it exits the business.

How did Cracker Barrel update its fiscal 2026 revenue and adjusted EBITDA outlook (CBRL)?

Cracker Barrel now expects to achieve or exceed the high end of its $3.27–$3.30 billion revenue range and exceed its $120–$125 million adjusted EBITDA outlook. According to Cracker Barrel, fiscal 2026 ends on July 31, 2026.

How is the Maple Street Biscuit Company sale expected to impact Cracker Barrel’s EBITDA (CBRL)?

The Maple Street divestiture is expected to be accretive to Cracker Barrel’s adjusted EBITDA beginning in fiscal 2027. According to Cracker Barrel, Maple Street represented less than 2% of annual revenue, and exiting it is intended to improve overall profitability.