Century Casinos Goes Live with Online Sports Betting and Retail Sportsbook at Century Casino & Hotel Cape Girardeau in Partnership with BetMGM in Missouri
Rhea-AI Summary
Century Casinos (NASDAQ: CNTY) announced the opening of a new BetMGM retail sportsbook at Century Casino & Hotel Cape Girardeau and the simultaneous launch of online sports betting via the BetMGM app and website on December 1, 2025.
The retail sportsbook features high-definition screens, viewing areas, manned windows, self-service kiosks, an extensive odds display and a bar. The location offers prominent visibility from the main entrance. The move follows Century's partnership with BetMGM and is intended to expand product offerings and participate in Missouri's newly established sports wagering market.
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Insights
Century Casinos launched BetMGM retail and online sports betting at Cape Girardeau on
Century Casinos and BetMGM opened a BetMGM-branded retail sportsbook and simultaneous online wagering on
The main dependencies are measurable and operational: regulatory compliance in Missouri, user acquisition on the BetMGM app, and the conversion of casino foot traffic into sportsbook customers. Risks include initial promotional costs, integration of retail and online customer flows, and the pace of local adoption; none of these facts indicate operational failure or regulatory issues.
Watch customer wagering volume, online registration and geolocation activation metrics, retail footfall conversion rates, and early promotional spend over the next
The new sportsbook is in a prominent location with excellent visibility from the main entrance. It features a modern betting environment with large high-definition screens, comfortable viewing areas, an extensive odds display, manned betting windows, self-service kiosks, and a bar. Guests can place wagers on major professional and collegiate sporting events, including pre-game, in-game, and parlay options.
"We are pleased to open the BetMGM Sportsbook at our
The opening follows the Company's previously announced partnership with BetMGM and reflects Century's strategy to expand its product offerings and introduce new entertainment options at its properties. With both retail and online sports betting live as of December 1, Century is positioned to participate fully in
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About Century Casinos, Inc.:
Century Casinos, Inc. is a casino entertainment company. In
Century Casinos' common stock trades on The Nasdaq Capital Market® under the symbol CNTY. For more information about Century Casinos, visit our website at www.cnty.com.
This release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These statements, including statements about the prospects for online sports betting and the retail sportsbook at
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SOURCE Century Casinos, Inc.