Century Casinos Goes Live with Online Sports Betting and Retail Sportsbook at Century Casino & Hotel Cape Girardeau in Partnership with BetMGM in Missouri

Rhea-AI Summary

Century Casinos (NASDAQ: CNTY) announced the opening of a new BetMGM retail sportsbook at Century Casino & Hotel Cape Girardeau and the simultaneous launch of online sports betting via the BetMGM app and website on December 1, 2025.

The retail sportsbook features high-definition screens, viewing areas, manned windows, self-service kiosks, an extensive odds display and a bar. The location offers prominent visibility from the main entrance. The move follows Century's partnership with BetMGM and is intended to expand product offerings and participate in Missouri's newly established sports wagering market.

News Market Reaction – MGM

+0.43%

+0.43% Session close to close

In the Dec 1 session, MGM gained 0.43%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights BetMGM’s expansion in Missouri via a branded retail sportsbook and simu...

Analysis

This announcement highlights BetMGM’s expansion in Missouri via a branded retail sportsbook and simultaneous online launch at Century Casino & Hotel Cape Girardeau as of December 1, 2025. It reinforces MGM’s broader strategy of growing digital wagering and regional reach. Historically, MGM-related partnership and property news produced mixed but generally modest price reactions, suggesting investors weigh these against earnings, leverage, and regulatory developments when assessing long-term impact.

Key Figures

Launch date: December 1, 2025 Minimum age: 21+ only

2 metrics

Launch date December 1, 2025 Retail and online BetMGM sportsbook go live in Missouri

Minimum age 21+ only Eligibility requirement for wagering in the BetMGM sportsbook

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 04	New restaurant opening	Positive	-0.4%	Launch of Gymkhana fine-dining restaurant at ARIA on the Las Vegas Strip.
Dec 01	Hotel rebranding	Positive	+0.4%	Rebranding NoMad Las Vegas into The Reserve at Park MGM with Marriott tie-in.
Dec 01	Sports betting partnership	Positive	+0.4%	Century Casinos opens BetMGM-branded retail and online sportsbook in Missouri.
Dec 01	Digital betting launch	Positive	+0.4%	BetMGM launches statewide mobile and retail sports betting in Missouri.
Nov 13	Property remodel	Positive	-1.1%	Completion of $300M MGM Grand room and suite remodel enhancing guest offerings.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent MGM news has mostly been positive property or partnership developments, but price reactions have been mixed, with several upbeat announcements followed by modest pullbacks alongside some aligned gains.

Recent Company History

Over the last two months, MGM-related news has centered on property upgrades, brand repositioning, and digital wagering expansion. A $300 million MGM Grand remodel added 3,969 refreshed rooms and more suites, while Park MGM’s NoMad rebrand to The Reserve aims to elevate its boutique offering. BetMGM’s Missouri sports betting launch and the Century Casinos retail sportsbook opening on Dec 1, 2025 extend MGM’s digital and regional reach. Despite generally positive tone, historical price reactions have alternated between modest gains and pullbacks.

Key Terms

retail sportsbook, online sports betting, self-service kiosks

3 terms

retail sportsbook financial

"the opening of the new BetMGM retail sportsbook at Century Casino & Hotel"

A retail sportsbook is a business that takes bets from individual customers on sporting events through physical locations, websites, or mobile apps—think of it like a store where people place wagers instead of buying goods. It matters to investors because its profits depend on customer volume, how well the operator sets odds and controls risk, and on regulatory and market access factors; these affect revenue stability, growth potential, and legal exposure.

online sports betting financial

"Online sports betting through the BetMGM app and website also started"

Online sports betting is the business of placing wagers on athletic events through websites or mobile apps that accept bets, set odds and pay out winnings. Investors watch it because revenue comes from steady customer activity, market share and regulatory shifts; think of it like a digital convenience store whose sales and profit depend on customer traffic, pricing and legal access — changes in any of those can quickly affect a company’s growth and cash flow.

self-service kiosks technical

"manned betting windows, self-service kiosks, and a bar"

Self-service kiosks are standalone touchscreens or machines that let customers complete tasks—such as ordering, paying, or checking in—without direct help from staff, like an automated checkout or an ATM for a store or restaurant. They matter to investors because they can lower labor costs, speed service, and collect usage data that may boost sales and profit margins, while also affecting customer experience and capital spending.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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COLORADO SPRINGS, Colo., Dec. 1, 2025 /PRNewswire/ -- Century Casinos, Inc. (Nasdaq Capital Market®: CNTY) ("Century" or the "Company") announced today the opening of the new BetMGM retail sportsbook at Century Casino & Hotel Cape Girardeau. The BetMGM-branded sportsbook opened to the public right after midnight on December 1. Online sports betting through the BetMGM app and website also started at the same time.

The new sportsbook is in a prominent location with excellent visibility from the main entrance. It features a modern betting environment with large high-definition screens, comfortable viewing areas, an extensive odds display, manned betting windows, self-service kiosks, and a bar. Guests can place wagers on major professional and collegiate sporting events, including pre-game, in-game, and parlay options.

"We are pleased to open the BetMGM Sportsbook at our Cape Girardeau property," said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos. "Sports betting has generated significant excitement in Missouri, and today marks an important step with the launch of both retail and online sports wagering. Offering guests the option to wager in person at our casino or online creates a comprehensive and seamless experience. We believe these new services strengthen our property's market position and will introduce new customers to Century Casino & Hotel Cape Girardeau."

The opening follows the Company's previously announced partnership with BetMGM and reflects Century's strategy to expand its product offerings and introduce new entertainment options at its  properties. With both retail and online sports betting live as of December 1, Century is positioned to participate fully in Missouri's newly established sports wagering landscape.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.

About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog.

About Century Casinos, Inc.:
Century Casinos, Inc. is a casino entertainment company. In the United States the Company operates the following operating segments: (i) in the East, the Mountaineer Casino, Resort & Races in New Cumberland, West Virginia and Rocky Gap Casino, Resort & Golf in Flintstone, Maryland; (ii) in the Midwest, the Century Casinos & Hotels Cape Girardeau and Caruthersville, Missouri, and Century Casinos & Hotels in Cripple Creek and Central City, Colorado; and (iii) in the West, the Nugget Casino Resort, in Reno-Sparks, Nevada. In Alberta, Canada the Company operates Century Casino & Hotel in Edmonton, the Century Casino in St. Albert, Century Mile Racetrack and Casino in Edmonton and Century Downs Racetrack and Casino in Calgary. In Poland, the Company operates five casinos through its subsidiary Casinos Poland Ltd. The Company continues to pursue other projects in various stages of development.

Century Casinos' common stock trades on The Nasdaq Capital Market® under the symbol CNTY. For more information about Century Casinos, visit our website at www.cnty.com.

This release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These statements, including statements about the prospects for online sports betting and the retail sportsbook at Cape Girardeau, are based on the beliefs and assumptions of the management of Century Casinos based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from the forward-looking statements include, among others, the risks described in the section entitled "Risk Factors" under Item 1A in our Annual Report on Form 10-K for the year ended December 31, 2024, as amended, and in subsequent periodic and current SEC filings we may make. Century Casinos disclaims any obligation to revise or update any forward-looking statement that may be made from time to time by it or on its behalf.

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SOURCE Century Casinos, Inc.

FAQ

What did Century Casinos (CNTY) announce on December 1, 2025 about sports betting?

Century Casinos (CNTY) opened a BetMGM retail sportsbook at Century Casino & Hotel Cape Girardeau and launched online betting via the BetMGM app and website on December 1, 2025.

How does the new BetMGM sportsbook at Century Casino Cape Girardeau operate for bettors?

The sportsbook offers pre-game, in-game and parlay wagers with large HD screens, manned betting windows, self-service kiosks and a bar for on-site bettors.

Will Century Casinos (CNTY) offer online sports betting in Missouri after December 1, 2025?

Yes. Online sports betting through the BetMGM app and website went live in Missouri on December 1, 2025 at the Cape Girardeau property.

What strategic purpose did Century Casinos (CNTY) cite for the BetMGM partnership in Missouri?

Century said the partnership expands product offerings, enhances guest experience with retail and online options, and positions the property to participate in Missouri's new sports wagering market.

Does the BetMGM sportsbook at Century Casino Cape Girardeau accept collegiate and professional wagers?

Yes. Guests can place wagers on major professional and collegiate sporting events, including pre-game, in-game and parlay options.

Where can investors find responsible gambling information related to the BetMGM launch?

Responsible gambling resources and helpline numbers are provided alongside the announcement and on BetMGM.com; wagering is subject to eligibility requirements and 21+ only.