MGM RESORTS REACHES RESPONSIBLE GAMING MILESTONE BY SURPASSING 2,000 GAMESENSE ADVISORS

Rhea-AI Summary

MGM (NYSE: MGM) announced it has certified more than 2,000 employees as GameSense Advisors as of December 16, 2025. Advisors now work across more than 20 properties and in over 30 departments, including non-gaming venues such as Shadow Creek Golf Course and T-Mobile Arena. The company said training sessions nationwide delivered research-based responsible gaming education, tools to identify at-risk behaviors, and resources such as BetBlocker.

The announcement notes GameSense was licensed from British Columbia Lottery Corporation and is used by BetMGM; MGM reiterated support for AGA responsible-gaming initiatives.

Key Figures

GameSense Advisors more than 2,000 employees Certified as GameSense Advisors across MGM properties

Properties covered more than 20 properties Locations nationwide including non-gaming establishments

Company departments more than 30 departments Departments with certified GameSense Advisors

GameSense license year 2017 Year GameSense was first developed and licensed to MGM

BCLC net income $1.3 billion Net income last year to benefit provincial and community programs

US gaming industry size $261 billion Industry size led by AGA members

Jobs supported 1.8 million jobs Jobs supported across the U.S. by AGA member industry

Market Reality Check

$35.15 Last Close

Volume Volume 4,842,904 vs 20-day average 4,542,789 (relative volume 1.07x). normal

Technical Price $37.38, trading above 200-day MA at $33.73.

Peers on Argus

MGM was roughly flat (-0.05%) while close peers were mixed: BYD (-0.02%), CZR (+0.04%), RRR (+1.72%), MTN (-1.54%), MLCO (-2.09%). No clear sector-wide move around this announcement.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 11	Venue partnership	Positive	+0.7%	Zoox robotaxi partnership at T-Mobile Arena for enhanced event transport.
Dec 04	New restaurant launch	Positive	-0.4%	Opening of Gymkhana fine-dining concept at ARIA on Las Vegas Strip.
Dec 01	Brand repositioning	Positive	+0.4%	Rebranding NoMad Las Vegas into The Reserve at Park MGM.
Dec 01	Sportsbook launch	Positive	+0.4%	BetMGM retail and online sports betting launch with Century Casinos.
Dec 01	Market expansion	Positive	+0.4%	BetMGM statewide sports betting rollout in Missouri with promo offers.

Pattern Detected

Recent operational and partnership news has generally produced modest price moves, mostly aligned with the positive nature of the announcements, with one divergence.

Recent Company History

Over the past few weeks, MGM has focused on growth and experiential initiatives. On Dec 1, 2025, BetMGM expanded sports betting in Missouri, coinciding with new BetMGM sportsbook and online launches, with MGM shares up around 0.43%. Branding and hospitality updates such as The Reserve at Park MGM and the Gymkhana opening at ARIA showed mixed, generally modest reactions. The Zoox robotaxi partnership at T-Mobile Arena also saw a small positive move. Today’s responsible gaming milestone fits this pattern of operational and brand-focused developments.

Market Pulse Summary

This announcement highlights MGM’s expansion of its GameSense program, with more than 2,000 trained advisors across over 20 properties, reinforcing a focus on responsible gaming and guest trust. In recent months, MGM has also emphasized partnerships, rebranding, and BetMGM market expansion. Investors may track how such initiatives intersect with fundamentals already reported, including Q3 2025 net revenue of $4.25 billion, an operating loss of $113 million, and ongoing digital and international growth.

Key Terms

responsible gaming regulatory

"responsible gaming program, GameSense®."

Responsible gaming is a set of policies and tools that help prevent and address problem gambling by promoting safe play, setting limits, and offering support to customers who show signs of harm. Like seatbelts and airbags for a car, these measures reduce the chance of severe damage—protecting users, lowering legal and regulatory risk, and preserving a company’s reputation and long‑term revenue stability, which matters to investors evaluating risk and sustainability.

problem gambling regulatory

"address problem gambling concerns through GameSense."

Problem gambling is a pattern of betting behavior that causes harm to a person’s finances, relationships, work or health, like a persistent leak in a household budget that slowly erodes stability. For investors, it matters because widespread or unaddressed problem gambling can lead to stricter regulations, legal liabilities, higher compliance costs and damaged reputations for gaming, leisure or financial firms, which can affect revenues and long‑term value.

sports betting financial

"sports bettors on how to make informed decisions"

Sports betting is wagering money on the outcome of athletic events, where bettors place stakes on results like which team wins, point margins, or individual performances—think of it like placing a bet on a race but for games. Investors watch this market because changes in laws, consumer habits, technology, and competition directly affect the revenue, growth prospects, and legal risk of companies that operate sportsbooks, provide related technology, or process payments.

online gaming financial

"offers sports betting and online gaming in North America"

Online gaming is the creation, distribution and play of video games over the internet, from casual mobile apps to large multiplayer titles and competitive esports. Investors watch it because money is made not just from sales but from ongoing spending—subscriptions, in‑game purchases, advertising and tournament revenues—so metrics like player numbers, time spent and spending per user act like a storefront’s foot traffic and sales per customer when valuing companies in the space.

gambling-blocking software technical

"BetBlocker, a free, fully anonymous gambling-blocking software"

Gambling-blocking software is a tool that prevents a device or account from accessing online betting sites, casino apps, or related advertising, like putting a lock on a door to stop a temptation. Investors care because its use can shrink or segment the market for gambling operators, change user growth and revenue trends, and create business opportunities or regulatory compliance considerations for companies offering or partnering with such tools.

AI-generated analysis. Not financial advice.

Advisors now located across more than 20 properties nationwide, including company's non-gaming establishments 

LAS VEGAS, Dec. 16, 2025 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") has reached a major milestone with its responsible gaming program, GameSense®. The company has now certified more than 2,000 employees as GameSense Advisors. These advisors consist of frontline and executive MGM Resorts employees working in more than 30 company departments. This accomplishment was reached following a recent training session at MGM Grand in Las Vegas. Similar sessions were conducted for employees of every MGM Resorts property across the U.S. this year, including the company's non-gaming establishments such as Shadow Creek Golf Course and T-Mobile Arena.

Throughout the sessions, team members received comprehensive, research-based responsible gaming training designed to empower them to proactively promote responsible play and address problem gambling concerns through GameSense.

GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent and proactive interactions with guests about how to gamble responsibly. GameSense has been adopted by BetMGM as well.

"Our investment in GameSense ensures an approach where responsibility is woven into the heart of the MGM Resorts brand," said Stephen Martino, SVP & Chief Compliance Officer, MGM Resorts. "With GameSense at the center, we're empowering employees to play an important role in promoting responsible gaming awareness and enjoyable experiences for our guests."

GameSense Advisors reinforce player education for guests and employees and are also trained to identify at-risk behaviors, escalate concerns, and provide support and local resources for anyone who may need them. These tools include BetBlocker, a free, fully anonymous gambling-blocking software that prevents access to both legal and illegal gambling sites and apps.

Garrett Farnes, Executive Director of Responsible Gaming, MGM Resorts, said, "This accomplishment is made possible by leadership and team members who genuinely want to make a difference. We're committed to a culture of responsibility that turns every interaction into an opportunity to build trust and provide a level of hospitality that truly matters."

Building on that commitment, MGM Resorts continues to support the American Gaming Association's Play Smart from the Start initiative and Have A Game Plan.® Bet Responsibly.™ public-service campaign. These programs educate both new and experienced sports bettors on how to make informed decisions while also promoting the use of licensed operators in regulated markets.

David Forman, VP of Research, American Gaming Association, said, "Through initiatives like GameSense, MGM Resorts continues to set a standard that makes responsible gaming an everyday expectation. As the industry continues to expand, it's well-trained employees who are positioned to drive these important messages forward."

For more information, @mgmresorts on X.

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations [SH1] featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers sports betting and online gaming in North America through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LV Lion Holding Limited, offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe and Brazil. The Company is currently pursuing targeted expansion in Asia through an integrated resort development in Japan. Through its Focused on What Matters philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at mgmresorts.com. Please also connect with us @MGMResortsIntl on X as well as Facebook and Instagram.

About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.

About the American Gaming Association 
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA's diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

CONTACTS
MGM Resorts
Marc Jacobson
media@mgmresorts.com

BCLC 
mediarelations@bclc.com

AGA
press@americangaming.org

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SOURCE MGM Resorts International

FAQ

How many GameSense Advisors did MGM (MGM) certify on December 16, 2025?

MGM certified more than 2,000 employees as GameSense Advisors.

Where are MGM's GameSense Advisors located as of December 2025?

Advisors are located across more than 20 properties nationwide, including non-gaming venues like Shadow Creek Golf Course and T-Mobile Arena.

What training do MGM GameSense Advisors receive under the December 2025 milestone?

They received research-based responsible gaming training to promote responsible play, identify at-risk behaviors, and provide support and local resources.

Does MGM (MGM) use any tools to help prevent problem gambling?

Yes; the program highlights tools including BetBlocker, an anonymous gambling-blocking software.

Who originally developed the GameSense program mentioned by MGM?

GameSense was developed and licensed to MGM by the British Columbia Lottery Corporation.

How does MGM (MGM) position GameSense within its corporate efforts?

MGM says GameSense is central to its approach to responsible gaming and that it supports AGA initiatives like Play Smart from the Start.