TAPPP & BetMGM Announce Distribution of BetMGM Gift Cards in Ontario, Canada
BetMGM (OTC:GMVHY) and TAPPP have announced the launch of BetMGM gift cards across 2,500 retail locations in Ontario, Canada, marking the first sportsbook-branded gift card in the Canadian market. The program enables players to fund their iGaming and sportsbook accounts through secure PIN redemption, with a $250 weekly deposit limit for prepaid cards in Canada.
The expansion follows BetMGM's successful U.S. gift card program, which launched in September 2021 and has achieved a 99% redemption rate across 15 states. The initiative builds on BetMGM's position as a top-tier operator in Ontario's sports betting and iGaming market, while maintaining focus on responsible gaming through its GameSense integration.
BetMGM (OTC:GMVHY) e TAPPP hanno annunciato il lancio delle carte regalo BetMGM in 2.500 punti vendita in Ontario, Canada, segnando la prima carta regalo a marchio sportsbook nel mercato canadese. Il programma consente ai giocatori di finanziare i propri conti iGaming e sportsbook tramite un riscatto sicuro con PIN, con un limite di deposito settimanale di $250 per le carte prepagate in Canada.
Questa espansione segue il successo del programma di carte regalo BetMGM negli Stati Uniti, lanciato nel settembre 2021 e che ha raggiunto un tasso di riscatto del 99% in 15 stati. L'iniziativa rafforza la posizione di BetMGM come operatore di primo livello nel mercato delle scommesse sportive e iGaming in Ontario, mantenendo al contempo l'attenzione sul gioco responsabile attraverso l'integrazione di GameSense.
BetMGM (OTC:GMVHY) y TAPPP han anunciado el lanzamiento de tarjetas de regalo BetMGM en 2,500 puntos de venta en Ontario, Canadá, marcando la primera tarjeta de regalo con marca de casa de apuestas deportivas en el mercado canadiense. El programa permite a los jugadores financiar sus cuentas de iGaming y apuestas deportivas mediante el canje seguro con PIN, con un límite de depósito semanal de $250 para tarjetas prepagas en Canadá.
Esta expansión sigue al exitoso programa de tarjetas de regalo de BetMGM en EE. UU., lanzado en septiembre de 2021 y que ha alcanzado una tasa de canje del 99% en 15 estados. La iniciativa fortalece la posición de BetMGM como operador de primer nivel en el mercado de apuestas deportivas e iGaming de Ontario, manteniendo el enfoque en el juego responsable mediante la integración de GameSense.
BetMGM (OTC:GMVHY)와 TAPPP가 캐나다 온타리오 주 2,500개 소매점에서 BetMGM 기프트 카드 출시를 발표하며, 캐나다 시장 최초의 스포츠북 브랜드 기프트 카드를 선보였습니다. 이 프로그램은 플레이어가 안전한 PIN 인증을 통해 iGaming 및 스포츠북 계좌에 자금을 충전할 수 있게 하며, 캐나다 내 선불 카드에 대해 주간 $250 입금 한도를 적용합니다.
이번 확장은 2021년 9월 미국에서 시작되어 15개 주에서 99% 환전율을 기록한 BetMGM 기프트 카드 프로그램의 성공에 따른 것입니다. 이 이니셔티브는 온타리오 스포츠 베팅 및 iGaming 시장에서 BetMGM의 최상위 운영자 위치를 강화하며, GameSense 통합을 통해 책임감 있는 게임에도 중점을 두고 있습니다.
BetMGM (OTC:GMVHY) et TAPPP ont annoncé le lancement des cartes cadeaux BetMGM dans 2 500 points de vente en Ontario, Canada, marquant la première carte cadeau de marque sportsbook sur le marché canadien. Ce programme permet aux joueurs de financer leurs comptes iGaming et sportsbook via un remboursement sécurisé par code PIN, avec une limite de dépôt hebdomadaire de 250 $ pour les cartes prépayées au Canada.
Cette expansion fait suite au succès du programme de cartes cadeaux de BetMGM aux États-Unis, lancé en septembre 2021 et ayant atteint un taux de remboursement de 99 % dans 15 États. L’initiative renforce la position de BetMGM en tant qu’opérateur de premier plan sur le marché des paris sportifs et iGaming en Ontario, tout en maintenant un focus sur le jeu responsable grâce à l’intégration de GameSense.
BetMGM (OTC:GMVHY) und TAPPP haben die Einführung von BetMGM-Geschenkkarten an 2.500 Verkaufsstellen in Ontario, Kanada bekannt gegeben, was die erste gesponserte Geschenkkarte für Sportwetten auf dem kanadischen Markt darstellt. Das Programm ermöglicht es Spielern, ihre iGaming- und Sportwettenkonten über eine sichere PIN-Einlösung aufzuladen, mit einem wöchentlichen Einzahlungslimit von 250 $ für Prepaid-Karten in Kanada.
Die Expansion folgt dem erfolgreichen US-Geschenkkartenprogramm von BetMGM, das im September 2021 gestartet wurde und eine Einlösequote von 99 % in 15 Bundesstaaten erzielt hat. Die Initiative baut BetMGMs Position als erstklassiger Anbieter im Sportwetten- und iGaming-Markt in Ontario aus und legt weiterhin Wert auf verantwortungsbewusstes Spielen durch die Integration von GameSense.
- First operator to launch sportsbook-branded gift cards in Canada with 2,500 retail locations
- Impressive 99% redemption rate for gift cards in U.S. market
- Established position as top-tier operator in Ontario's betting market
- Strategic expansion of successful U.S. gift card program to new territory
- $250 weekly deposit limit on prepaid cards may restrict higher-value players
- Increased competition in Ontario's regulated gaming market
Insights
BetMGM's expansion into Canada with gift cards across 2,500 Ontario retailers creates valuable new revenue stream and customer acquisition channel.
BetMGM's launch of sportsbook-branded gift cards across 2,500 retail locations in Ontario represents a significant strategic expansion that strengthens the company's position in Canada's growing gaming market. As the first operator to secure retail distribution for gaming gift cards in Canada, BetMGM gains a crucial first-mover advantage that competitors will struggle to match in the near term.
The program's implementation leverages TAPPP's established retail network and builds upon their successful U.S. partnership, which has achieved an impressive 99% redemption rate – substantially higher than typical gift card industry averages of 80-85%. This exceptionally high engagement metric indicates the product effectively converts retail customers into digital gaming accounts, creating a powerful omnichannel acquisition strategy.
The Ontario market is particularly valuable as it's been characterized as "robust" by BetMGM's own Chief Revenue Officer, with BetMGM already operating as a top-tier player. This gift card program addresses a critical friction point in customer acquisition by offering a familiar, cash-based entry point for potential players who might be hesitant about digital payment methods or prefer anonymous payment options.
The expansion follows the program's successful U.S. implementation across 15 states since September 2021, demonstrating a proven model now being replicated internationally. The
First sportsbook-branded gift card launched in
"We are constantly seeking new ways to increase the accessibility of our clients' gift card products," said Sandy Agarwal, Founder & CEO at TAPPP. "Securing the distribution of BetMGM gift cards in
The gift card program enables BetMGM players to easily fund their iGaming and sportsbook accounts securely via PIN redemption. BetMGM gift cards have registered an industry-leading
Matt
The BetMGM Gift Card Program launched in September 2021 in
As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.
For more information on BetMGM, follow @BetMGM on X.
For more details on where you can purchase a BetMGM gift card, visit betmgm.ca/giftcard in
Disclaimer
See BetMGM.com for Terms. 19+ to wager. Please Play Responsibly. If you have questions or concerns about your gambling or someone close to you, please contact ConnexOntario at 1-866-531-2600 to speak to an advisor, free of charge.
About TAPPP
TAPPP is a leading provider of interactive experiences across TV, digital platforms and retail which drive customer acquisition, transactions, engagement, and retention for its clients. The company is an established leader in flexible payment options with a retail network covering all of
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
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SOURCE TAPPP
FAQ
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