Magnite, Inc. reports news on its independent sell-side advertising technology business, where publishers use its platform to monetize content across CTV, online video, display, audio and other digital formats. Company updates commonly cover CTV and DV+ performance, contribution ex-TAC, adjusted EBITDA, free cash flow expectations and capital actions such as stock repurchase programs.
Recurring developments also include publisher and media-owner partnerships, programmatic access to premium inventory, and product updates for SpringServe and ClearLine. Magnite news also addresses AI-supported workflow, mediation, curation and buying tools, along with executive transitions, financial conference participation and legal or competitive developments in the ad tech market.
Magnite (MGNI) will announce third-quarter 2026 financial results after the market close on November 4, 2026. The results cover the quarter ended September 30, 2026. A conference call that day at 1:30 PM PT / 4:30 PM ET will discuss the results and outlook.
Scowtt (MGNI) appointed AdTech veteran Ben Trenda as Chief Revenue Officer to lead revenue, enterprise sales, agencies, partnerships and go-to-market strategy.
The company reports strong recent momentum, including doubled ARR, a tripled customer base and deployment of its predictive AI technology across more than $500 million in performance marketing spend during the first half of 2026. Scowtt is now approaching $10 million in ARR as it targets scaling toward $100 million. Trenda brings over two decades of digital advertising experience, including roles at Overture/Yahoo, AOL and Rubicon Project (now Magnite), as well as multiple founder and CRO roles with successful AdTech exits. Scowtt previously raised a $12 million Series A led by Inspired Capital.
Magnite (MGNI) has been selected as the primary video ad server and a programmatic technology provider for HP TV+, HP’s free ad-supported streaming TV environment for personal PCs.
Magnite will supply its full-stack tools, including SpringServe ad serving, programmatic activation, and ClearLine Curation, to connect advertisers with HP TV+ banner and video inventory using consent-based audience intelligence and curated PC usage segments.
Magnite (MGNI) has promoted Brian Gephart to Chief Financial Officer, effective October 1, 2026, succeeding retiring CFO David Day.
Gephart has served as Chief Accounting Officer since June 2021 and will oversee global financial strategy and operations, including corporate finance, accounting, reporting, investor relations, treasury, and tax. He brings more than 20 years of public-company finance, accounting and capital markets experience, including prior service as CFO and Principal Financial Officer at Leaf Group. Day retires after about a decade leading Magnite’s financial operations and expresses confidence in the company’s market position and growth prospects.
Magnite (MGNI) expanded its Magnite Orchestration platform with broader omnichannel formats and new third-party integrations to support agentic, AI-driven media buying.
The orchestration layer now standardizes supply-side intelligence across streaming, linear and addressable TV, digital audio, high-attention display, and online video, creating a neutral activation environment for buyer and seller agents. Supported use cases include local linear and addressable TV via ITN and DIRECTV Advertising, interactive streaming TV units through Samsung Ads, digital audio inventory from iHeartMedia, and custom audience packaging across web and mobile. Magnite Orchestration also connects with agency and software partners such as Butler/Till, Newton Research, TF1 PUB, and integrates natively with tech platforms including Databricks.
Magnite (MGNI) and ITN are expanding their partnership to introduce an industry-first agentic AI integration for local linear TV buying via Magnite Orchestration. The integration connects ITN’s newly launched seller agent to Magnite’s platform to automate and optimize high-value local linear inventory and advanced audiences.
The companies plan full integration in Q4 2026 and are working with key partners to pioneer the new workflow. By combining ITN’s proprietary NXTv infrastructure with Magnite’s ClearLine execution platform, the solution compresses a traditionally multi-week local linear buying process into hours, generates impression-based forecasts and media plans, and routes approved campaigns through ClearLine for rapid activation. Magnite’s buyer agent also lets advertisers submit a single RFP and budget across local linear and CTV, forecast omnichannel reach, and receive unified reporting.
Telly and Magnite (MGNI) expanded their partnership to let advertisers buy Telly’s always-visible Home Screen ads programmatically through Magnite’s platform, including access via The Trade Desk and Teads.
The format uses IAB’s Native Tile standard and delivers 100% share of voice and 100% viewability for a guaranteed 30-second duration, extendable in 30-second increments with contextual and audience targeting. Telly is also launching duration-based programmatic marketplaces such as a five-minute Private Marketplace tied to premium content signals. Cited campaigns showed five-minute ads driving 5X more app opens and 22% higher subscriber conversion, and a two-minute campaign delivering nearly 5X higher engagement than a 30-second TV spot.
Magnite (MGNI) has launched its first agentic buying campaign in EMEA, working with Amnet France on a premium connected TV (CTV) video campaign for a leading automotive advertiser.
Using natural language prompts, Amnet used Magnite’s buyer agent via ClearLine, which then coordinated with a seller agent through Magnite Orchestration to select and activate relevant premium CTV inventory. The campaign reported an approximate 70% reduction in setup time and a video view-through rate of 95, and the agent surfaced additional inventory and optimisation opportunities beyond traditional manual workflows.
Magnite (MGNI) reported milestones in its live streaming advertising business, positioning its Live Marketplace as a key destination for verified live inventory ahead of the fall sports season.
The company’s Live Scheduler, launched last November, has been used by 37 media owners worldwide to schedule and monetize over 4,000 live events, including major sports and cultural broadcasts. From January to July, Magnite recorded a 56% year-over-year increase in global live sports ad spend, with more than 5,800 advertisers buying live sports inventory who did not spend in the prior year. Magnite highlights capabilities such as precision activation, Live Stream Acceleration to handle viewership spikes, and access via programmatic or agentic workflows through its Buyer Agent to simplify and scale live CTV monetization.
Magnite (NASDAQ: MGNI) released a new study, “Inside the Live Experience: Live Viewing Behavior and Ad Engagement in the US”, showing that live streaming now spans sports, news, entertainment and cultural events, with strong co-viewing and cross-screen behavior that creates more advertiser touchpoints.
According to Magnite, nearly all surveyed U.S. respondents use CTV for live content and 69% often watch with others. Engagement extends to pre- and post-event coverage, and 59% say advertising across both live and surrounding content increases purchase likelihood. The study also finds streaming is viewed as equal or better than traditional TV on content variety and experience, with streaming services ranked as the most trusted live platform. The survey covered 800+ U.S. adults who watch live content via streaming services.