JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio

Magnite (NASDAQ:MGNI) announced an expanded partnership with JioHotstar, India’s largest premium entertainment destination.

Rhea-AI Summary

Magnite (NASDAQ:MGNI) announced an expanded partnership with JioHotstar, India’s largest premium entertainment destination. JioHotstar is adopting Magnite’s SpringServe to power advanced mediation across its live streaming, sports, and entertainment inventory.

The collaboration aims to enhance ad quality, transparency, brand safety, and programmatic monetisation, including support for the ICC Men’s T20 World Cup.

Positive

• Expanded partnership with JioHotstar, India’s largest premium entertainment destination
• SpringServe chosen to power advanced mediation across live, sports, and entertainment inventory
• Magnite technology enhances ad quality, visibility, and brand safety controls for JioHotstar
• Proven support for JioHotstar during ICC Men’s T20 World Cup live events

Negative

• None.

Argus Jun 4 session

+2.84% close to close Open Argus

Details

News Market Reaction – MGNI

In the Jun 4 session, MGNI gained 2.84%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights an expanded integration of Magnite’s SpringServe with JioHotstar across...

Analysis

This announcement highlights an expanded integration of Magnite’s SpringServe with JioHotstar across live sports and entertainment, reinforcing Magnite’s focus on premium streaming and programmatic control. In recent years, similar partnerships with Hearst, The New York Times, dentsu, Paramount Australia, and Samsung Ads have broadened its global CTV and video footprint. Investors may watch future disclosures for concrete metrics around inventory flowing through SpringServe, CTV contribution ex-TAC, and how these collaborations support long-term growth targets.

Key Figures

Q1 2026 revenue: $164.4M Contribution ex-TAC: $160.9M CTV contribution ex-TAC: $82.3M +5 more

Q1 2026 revenue

$164.4M

Q1 2026 results, +6% YoY

Contribution ex-TAC

$160.9M

Q1 2026, +10% YoY

CTV contribution ex-TAC

$82.3M

Q1 2026, +30% YoY

Adjusted EBITDA

$42.9M

Q1 2026, 27% margin

Net income

$4.4M

Q1 2026 results

Diluted EPS

$0.03

Q1 2026 results

Samsung Ads reaction

20.44%

24h move on 2025-04-09 partnership news

Avg partnership move

2.4%

Average 24h move over 5 partnership headlines

Previous Partnership Reports

5 past events · Latest: Apr 21

Same Type 5 events

1. Apr 21

   Publisher partnership

   24h Move

   -6.6%

   Hearst News chose Magnite and SpringServe for high-impact web and CTV ads.

2. Feb 11

   Mobile ad deal

   24h Move

   -1.4%

   NYT made Magnite DV+ preferred platform for in-app private marketplace deals.

3. Jul 23

   Agency expansion

   24h Move

   -2.4%

   Dentsu expanded EMEA partnership using SpringServe for CTV and video.

4. Jul 14

   Streaming access deal

   24h Move

   +1.9%

   Paramount Australia enabled programmatic access to Paramount+ ad tier.

5. Apr 09

   CTV data partnership

   24h Move

   +20.4%

   Samsung Ads deepened partnership to enhance streaming TV audience addressability.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

programmatic creatives, brand safety, open exchange, programmatic demand

4 terms

programmatic creatives technical

"provides JioHotstar with enhanced control and greater visibility into programmatic creatives"

Programmatic creatives are digital advertisements that are built and delivered automatically by advertising platforms using data about the viewer, context, and performance. Like a storefront window that changes displays for each passerby, they let advertisers personalize images, messages and offers in real time to improve engagement and efficiency. For investors, programmatic creatives matter because they can boost marketing return, reduce wasted ad spend, and affect revenue growth and margins for companies that rely on digital advertising.

brand safety technical

"helping ensure consistent ad quality, support brand safety, and maintain high-quality ad experiences"

Brand safety is the set of practices and controls companies use to prevent their name, ads or content from appearing alongside harmful, offensive, or misleading material online. Investors care because damage to reputation can reduce sales, ad revenue, partnerships and share value—think of it like keeping a storefront away from trouble to protect customer trust and long-term earnings.

open exchange financial

"Maintaining ad quality and transparency across our open exchange is a priority"

An open exchange is a public marketplace where buyers and sellers trade stocks, bonds or other securities with visible prices and standard rules for who can participate. Think of it like a busy farmers’ market where goods, prices and transactions are out in the open rather than being negotiated privately; for investors this means easier buying and selling, clearer price information and tighter oversight that helps reduce risk and improve liquidity.

programmatic demand technical

"efficiently activating and managing programmatic demand has become increasingly important"

Programmatic demand is the automated use of software and data by advertisers to buy digital ad space in real time, replacing manual negotiations and insertion orders. Think of it as an automatic bidding system in an online auction for ad slots. For investors, programmatic demand matters because it can increase a publisher’s revenue predictability, fill rate and pricing efficiency, but it also shifts margins, data dependency and privacy risk in ways that affect growth and profitability.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MUMBAI, India, June 04, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI) and its affiliates, together the largest independent sell-side advertising company, announced an expanded partnership with JioHotstar, India’s biggest premium entertainment destination. As part of the collaboration, JioHotstar is leveraging Magnite’s SpringServe to power advanced mediation across JioHotstar’s live streaming, sports, and entertainment portfolio.

JioHotstar is tapping into Magnite’s mediation capabilities to maximise the value of their inventory. Magnite’s technology provides JioHotstar with enhanced control and greater visibility into programmatic creatives, helping ensure consistent ad quality, support brand safety, and maintain high-quality ad experiences. As part of the expanded collaboration, Magnite supported JioHotstar during this year’s ICC Men’s T20 World Cup, one of the most-watched sporting events globally.

“Magnite has consistently been a key partner for us whose guidance has proven instrumental in helping us grow our business in the streaming era,” said Bharath Ram, Chief Product Officer at JioHotstar. “Maintaining ad quality and transparency across our open exchange is a priority as our programmatic business scales. Magnite's SpringServe gives us the operational control we need to manage demand quality and enforce standards consistently across our sports and entertainment inventory.”

“JioHotstar has been at the forefront of the digital landscape in India as the market continues to evolve,” said Sahil Bansal, Country Manager, India at Magnite. “As their offering scales, efficiently activating and managing programmatic demand has become increasingly important, and Magnite’s infrastructure and technology are built to support these dynamic environments. The success achieved during this year’s cricket World Cup is a significant milestone in our collaboration and builds on our experience supporting some of the largest live events globally. We’re excited to continue working with JioHotstar to help unlock greater value for buyers across their premium live and entertainment portfolio.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About JioHotstar
With 450 million monthly average users and a library of more than 300,000 hours of programming, JioHotstar is one of the largest streaming services in the world. Content is available in 19 languages - spanning movies, originals, live sports, live events, anime and kids’ entertainment as well as TV shows from the over 100 channels in the JioStar network. JioHotstar is available to Android, iOS and web users on https://www.hotstar.com/in.

Media Contact:

Magnite
minal@ideosphereconsulting.com
mhughes@magnite.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Magnite (NASDAQ:MGNI) announce about its partnership with JioHotstar on June 4, 2026?

Magnite announced an expanded partnership with JioHotstar, focused on programmatic mediation and ad quality across live sports and entertainment. According to Magnite, JioHotstar is leveraging SpringServe to manage mediation, demand quality, and transparency across its premium streaming inventory.

How is JioHotstar using Magnite’s SpringServe to improve programmatic advertising?

JioHotstar is using Magnite’s SpringServe to power advanced mediation and manage programmatic creatives across its portfolio. According to JioHotstar, this setup provides operational control to enforce ad standards, maintain brand safety, and support consistent, high-quality ad experiences on its platform.

What role did Magnite play for JioHotstar during the ICC Men’s T20 World Cup?

Magnite supported JioHotstar’s programmatic monetisation and mediation during the ICC Men’s T20 World Cup. According to Magnite, this major live sports event served as a milestone in the collaboration, demonstrating SpringServe’s ability to handle large-scale, dynamic live streaming environments.

Why is the expanded JioHotstar partnership important for Magnite (MGNI) investors?

The partnership reinforces Magnite’s position as a key sell-side platform for large streaming publishers. According to Magnite, powering JioHotstar’s programmatic mediation across live sports and entertainment highlights the company’s infrastructure capabilities in high-growth, premium video and live-event environments.

How does Magnite’s technology enhance ad quality and transparency for JioHotstar?

Magnite’s technology gives JioHotstar enhanced control and visibility into programmatic creatives across its open exchange. According to Magnite, SpringServe helps manage demand quality, support brand safety, and consistently enforce ad standards across both sports and entertainment inventory.