Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA

Rhea-AI Summary

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has expanded its strategic partnership with dentsu in EMEA to enhance CTV and video advertising capabilities. The collaboration leverages Magnite's SpringServe video platform across multiple EMEA markets, including Spain and the UK.

The partnership aims to power dentsu Total TV and support its "Algorithmic Era" advertising vision, focusing on interoperability, automation, and outcome-driven planning. The technology enables dentsu to establish more efficient, data-rich connections to inventory and create premium media experiences with improved precision and scale.

Positive

• Strategic expansion into EMEA markets strengthens Magnite's international presence
• Partnership with major advertising company dentsu enhances market position in CTV and video
• Technology integration through SpringServe platform provides competitive advantage in video advertising

Negative

• None.

The collaboration helps unlock smarter activation, greater transparency and outcome-driven media planning at scale

LONDON, July 23, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the “Algorithmic Era” of advertising, where interoperability, automation and outcome-driven planning are key.

Across multiple EMEA markets, including Spain and the UK, the Magnite SpringServe video platform is empowering dentsu with more efficient, data-rich connections to inventory, enabling them to curate premium media experiences with greater precision, transparency and scale. From video and CTV to emerging formats, the partnership reflects a shared commitment to evolving how media is deployed and optimised, with client performance at the centre.

“Our relationship with dentsu is a great example of how technology and collaboration can unlock real value,” said Julie Selman, SVP, Head of EMEA at Magnite. “We’re proud to support dentsu’s vision for the future by providing the tools and insights needed to deliver stronger results and a more efficient media experience for clients and publishers alike.”

“In this new era of advertising, media must work harder, smarter and faster,” said Ben Angove, President, Amplifi EMEA & Chief Strategy Officer, Amplifi Global at dentsu. “At dentsu, we are committed to building Next Gen media solutions in partnership with best-in-class technologies that ultimately enable our clients to win and grow in the Algorithmic Era. Our partnership with Magnite gives us the tools to do just that - connecting the right data with the right inventory to drive better results for our clients across the region.”

Magnite’s technology plays a key role in helping dentsu move beyond transactional media buying, towards a more curated, high-performance approach. The collaboration helps dentsu gain greater visibility and control of their media buys, enabling more intelligent decision-making and unlocking new opportunities for optimisation across the media ecosystem.

Press contact
Paige Brewer, Account Executive, Bluestripe Group
magnite@bluestripegroup.co.uk

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

FAQ

What is the new partnership between Magnite (NASDAQ: MGNI) and dentsu EMEA?

Magnite has expanded its strategic partnership with dentsu in EMEA to provide video and CTV advertising solutions through its SpringServe platform, enabling more efficient, data-rich connections to inventory and premium media experiences.

How will the Magnite-dentsu partnership affect CTV advertising in EMEA?

The partnership will enable more efficient, data-rich connections to inventory, allowing dentsu to curate premium media experiences with greater precision, transparency, and scale across multiple EMEA markets.

Which markets are included in the Magnite (MGNI) and dentsu EMEA partnership?

The partnership spans multiple EMEA markets, with Spain and the UK specifically mentioned as key regions where the Magnite SpringServe video platform will be implemented.

What technology is Magnite providing to dentsu in this partnership?

Magnite is providing its SpringServe video platform, which offers built-for-video tools and technology to power dentsu Total TV and support automated, outcome-driven media planning.

How does this partnership align with dentsu's advertising strategy?

The partnership supports dentsu's vision for the 'Algorithmic Era' of advertising, focusing on interoperability, automation, and outcome-driven planning to deliver stronger results for clients.