MNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth Brands
Rhea-AI Summary
MNTN (NYSE: MNTN) and Magnite (NASDAQ: MGNI) announced a partnership on Jan. 22, 2026 that gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory via Magnite’s direct media owner relationships.
The integration adds in-stream video, home screen placements, and pause ads, and extends streaming reach to advertisers—97% of MNTN advertisers reportedly had never advertised on TV before using MNTN. The partners also cite an AI-driven contextual taxonomy to improve targeting and measurement.
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Key Figures
Market Reality Check
Peers on Argus
While MGNI was down 3.45%, peers showed mixed moves: QMMM up 19.44%, WPP up 0.48%, IAS up 0.78%, ZD up 0.89%, and IPG down 0.36%, suggesting stock-specific factors rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 06 | Gaming partnership | Positive | +0.7% | Ad tech monetization partnership for cloud gaming on Smart TVs. |
| Jan 06 | AI integration | Positive | +0.7% | Deep learning integration to enhance real-time campaign curation. |
| Jan 05 | Conference appearance | Neutral | +4.4% | Participation in Needham Growth Conference and investor meetings. |
| Nov 05 | Q3 2025 earnings | Positive | +2.2% | Revenue and contribution growth with stronger EBITDA and guidance. |
| Oct 30 | TV marketplace launch | Positive | -7.1% | Launch of Local Linear TV Private Marketplace via ClearLine. |
Recent MGNI news has generally seen modest positive price alignment, with one notable divergence on a partnership/marketplace launch.
Over the past six months, Magnite has reported multiple partnership and product announcements alongside solid financial performance. Q3 2025 earnings on Nov 5, 2025 showed revenue of $179.5M and higher contribution and EBITDA, and the stock reacted positively. Subsequent announcements, including gaming and AI integrations in early Jan 2026, also saw small gains. A prior private marketplace launch in Oct 2025 coincided with a -7.14% move, showing that strategic news does not always translate into immediate price strength.
Market Pulse Summary
This announcement adds another premium streaming integration for Magnite, extending reach into live sports and high-engagement content while leveraging AI-driven contextual taxonomy for better targeting. It follows a series of partnerships and solid Q3 2025 financials, including revenue of $179.5M and Adjusted EBITDA of $57.2M. Investors may watch how this deal translates into CTV Contribution growth, how it supports performance-focused advertisers, and whether it helps the stock recover toward its $18.30 200-day moving average.
Key Terms
connected tv technical
in-stream video placements technical
AI-generated analysis. Not financial advice.
New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships
NEW YORK, Jan. 22, 2026 (GLOBE NEWSWIRE) -- MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, that enables MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming for the first time.
With streaming surpassing linear TV viewership, advertisers and consumers alike want access to more premium, live content. MNTN advertisers -
“This collaboration brings performance-driven marketers into streaming at scale, creating meaningful new revenue opportunities for publishers,” said Mike Laband, Group SVP, US Revenue at Magnite. “Partnering with MNTN opens the door for a new class of performance-focused advertisers to show up in places they’ve never been before from live award shows to the biggest sporting events of the year.”
“Live sports and events are the most powerful moments on TV, and Magnite helps us make those moments perform for advertisers,” said Mark Douglas, CEO of MNTN. “Streaming enables real-time targeting and measurement, and MNTN opens access to premium inventory, driving real results for advertisers of all sizes and new demand for publishers.”
This new integration builds on a growing partnership between MNTN and Magnite rooted in expanding access to high-value streaming environments and delivering stronger outcomes for advertisers and publishers. Over the past year, the companies have jointly developed new ways to make streaming TV more transparent, measurable, and effective, including an AI-driven contextual taxonomy that enhances metadata classification and improves targeting accuracy.
Together, MNTN and Magnite are making the biggest moments on TV work for businesses of every size.
About MNTN
MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com/.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com
FAQ
What did MNTN and Magnite announce on January 22, 2026 (MGNI)?
How does the MNTN–Magnite integration expand ad formats for advertisers?
What percentage of MNTN advertisers had never advertised on TV before using MNTN?
How will the partnership affect targeting and measurement for advertisers?
Can MNTN advertisers reach live sporting events and breaking news through this deal with MGNI?
