MNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth Brands

MNTN (NYSE: MNTN) and Magnite (NASDAQ: MGNI) announced a partnership on Jan. 22, 2026 that gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory via Magnite’s direct media owner relationships.

Rhea-AI Summary

MNTN (NYSE: MNTN) and Magnite (NASDAQ: MGNI) announced a partnership on Jan. 22, 2026 that gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory via Magnite’s direct media owner relationships.

The integration adds in-stream video, home screen placements, and pause ads, and extends streaming reach to advertisers—97% of MNTN advertisers reportedly had never advertised on TV before using MNTN. The partners also cite an AI-driven contextual taxonomy to improve targeting and measurement.

Argus Jan 22 session

+5.53% close to close Open Argus

Details

News Market Reaction – MGNI

In the Jan 22 session, MGNI gained 5.53%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +5.5% in the session following this news. A strong positive reaction aligns with Mag...

Analysis

The stock moved +5.5% in the session following this news. A strong positive reaction aligns with Magnite’s pattern of constructive responses to partnership and product news, as seen around prior gaming and AI integrations with +0.66% moves and a +2.21% reaction to Q3 2025 results. However, the stock traded well below its $18.30 200-day MA at $14.29 before this release, and prior strategic launches have occasionally coincided with selloffs, suggesting enthusiasm can fade without sustained fundamentals.

Key Figures

New-to-TV advertisers: 97% Q3 2025 revenue: $179.5M Q3 2025 Contribution ex-TAC: $166.8M +5 more

New-to-TV advertisers

97%

Share of MNTN advertisers that had never advertised on TV before

Q3 2025 revenue

$179.5M

Magnite Q3 2025 results

Q3 2025 Contribution ex-TAC

$166.8M

Up 12% YoY; 16% ex-political

Q3 2025 CTV Contribution

$75.8M

Up 18% YoY; 25% ex-political

Q3 2025 DV+ Contribution

$90.9M

Up 7% YoY; 10% ex-political

Q3 2025 net income

$20.1M

Magnite Q3 2025 net income ($0.13 diluted EPS)

Q3 2025 Adjusted EBITDA

$57.2M

Magnite Q3 2025 Adjusted EBITDA, 34% margin

TSR achievement

126.35%

Three-year total stockholder return vs. Russell 2000 for PSU vesting

Historical Context

5 past events · Latest: Jan 06

5 events

1. Jan 06

   Gaming partnership

   24h Move

   +0.7%

   Ad tech monetization partnership for cloud gaming on Smart TVs.

2. Jan 06

   AI integration

   24h Move

   +0.7%

   Deep learning integration to enhance real-time campaign curation.

3. Jan 05

   Conference appearance

   24h Move

   +4.4%

   Participation in Needham Growth Conference and investor meetings.

4. Nov 05

   Q3 2025 earnings

   24h Move

   +2.2%

   Revenue and contribution growth with stronger EBITDA and guidance.

5. Oct 30

   TV marketplace launch

   24h Move

   -7.1%

   Launch of Local Linear TV Private Marketplace via ClearLine.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

connected tv, in-stream video placements, pause ads, ai-driven contextual taxonomy, +1 more

5 terms

connected tv technical

"the technology platform that brings performance marketing to connected TV"

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

in-stream video placements technical

"In addition to in-stream video placements, the partnership with Magnite enables"

In-stream video placements are video advertisements that play inside other video content—for example, the short commercial you see before, during, or after a streamed clip or show. Investors watch these placements because they directly affect a platform’s ability to make ad revenue and keep viewers engaged; like commercials in a movie, better placement and viewer attention can raise advertising rates and company earnings potential.

pause ads technical

"including home screen placements and pause ads."

Pause ads are short advertisements that appear when a viewer stops or pauses a video or live stream, typically as an overlay or full-screen image. For investors, they matter because they turn a previously unused viewing moment into potential revenue—similar to a billboard you see when you pause at a rest stop—so adoption can raise a platform’s ad income per user while also influencing user engagement and retention.

ai-driven contextual taxonomy technical

"including an AI-driven contextual taxonomy that enhances metadata classification"

An ai-driven contextual taxonomy is an organizational system where artificial intelligence reads, groups and labels information based on meaning and surrounding clues instead of fixed folders or keywords. Think of it as a librarian who sorts books by themes and connections that change over time. For investors, it makes relevant news and disclosures easier to find, speeds up spotting trends or risks, and reduces noise so decisions can be based on clearer, more timely signals.

metadata classification technical

"AI-driven contextual taxonomy that enhances metadata classification and improves"

Metadata classification is the process of labeling the background information about a document, dataset, or digital file—such as its sensitivity, subject, source, or retention rules—so people and systems know how to handle it. Like putting colored tags on folders in a filing cabinet, these labels control who can see the content, how long it must be kept, and whether special protections or disclosures are required; for investors, that affects regulatory compliance, data security, access during due diligence, and potential liability.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships

NEW YORK, Jan. 22, 2026 (GLOBE NEWSWIRE) -- MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, that enables MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming for the first time.

With streaming surpassing linear TV viewership, advertisers and consumers alike want access to more premium, live content. MNTN advertisers - 97% of which have never advertised on TV before using MNTN - can now engage audiences as they watch live content from major publishers. In addition to in-stream video placements, the partnership with Magnite enables high impact ad formats native to streaming in content from select publishers, including home screen placements and pause ads.

“This collaboration brings performance-driven marketers into streaming at scale, creating meaningful new revenue opportunities for publishers,” said Mike Laband, Group SVP, US Revenue at Magnite. “Partnering with MNTN opens the door for a new class of performance-focused advertisers to show up in places they’ve never been before from live award shows to the biggest sporting events of the year.”

“Live sports and events are the most powerful moments on TV, and Magnite helps us make those moments perform for advertisers,” said Mark Douglas, CEO of MNTN. “Streaming enables real-time targeting and measurement, and MNTN opens access to premium inventory, driving real results for advertisers of all sizes and new demand for publishers.”

This new integration builds on a growing partnership between MNTN and Magnite rooted in expanding access to high-value streaming environments and delivering stronger outcomes for advertisers and publishers. Over the past year, the companies have jointly developed new ways to make streaming TV more transparent, measurable, and effective, including an AI-driven contextual taxonomy that enhances metadata classification and improves targeting accuracy.

Together, MNTN and Magnite are making the biggest moments on TV work for businesses of every size.

About MNTN

MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com/.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact:
Charlstie Veith
cveith@magnite.com

Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did MNTN and Magnite announce on January 22, 2026 (MGNI)?

They announced a partnership enabling MNTN advertisers to access Magnite’s premium live sports, breaking news, and streaming inventory.

How does the MNTN–Magnite integration expand ad formats for advertisers?

The integration adds in-stream video plus high-impact streaming formats such as home screen placements and pause ads.

What percentage of MNTN advertisers had never advertised on TV before using MNTN?

According to the announcement, 97% of MNTN advertisers had never advertised on TV before using MNTN.

How will the partnership affect targeting and measurement for advertisers?

The companies say the integration uses an AI-driven contextual taxonomy to enhance metadata classification and improve targeting accuracy.

Can MNTN advertisers reach live sporting events and breaking news through this deal with MGNI?

Yes. The partnership specifically enables access to live sports, breaking news, and other high-engagement programming from major publishers.