Magnite and Cognitiv Announce Deep Learning Integration for Real-Time Curation

Rhea-AI Summary

Magnite (MGNI) and Cognitiv announced a real-time data integration on January 6, 2026 to expand curation features in ClearLine, Magnite’s unified activation and curation solution.

The integration embeds Cognitiv’s deep learning models into the bidstream so media buyers can plan, test, and activate custom curated deals with more dynamic access to premium video inventory and omnichannel supply across streaming TV, audio, display, and mobile. The companies said the capability aims to help buyers optimize campaigns to target KPIs and streamline workflows through more intelligent, real-time curation.

Market Reality Check

$16.17 Last Close

Volume Volume 2,108,134 vs 20-day average 2,196,254 ahead of the AI partnership news. normal

Technical Price 16.77 is trading below 200-day MA at 18.11, despite the positive AI integration headline.

Peers on Argus

Peers show mixed moves: QMMM up 19.44%, WPP up 3.7%, IAS up 0.78%, while IPG is down 0.36%. This pattern points to MGNI’s AI-focused curation news as more stock-specific than broad sector momentum.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 05	Q3 2025 earnings	Positive	+2.2%	Q3 2025 revenue and contribution growth with higher net income and EBITDA.
Oct 30	Platform partnership news	Positive	-7.1%	Launch of Local Linear TV private marketplace via ClearLine platform.
Oct 29	Conference participation	Neutral	-6.3%	Announcement of attendance at multiple TMT and investor conferences.
Oct 06	Earnings call notice	Neutral	-5.1%	Scheduling of Q3 2025 results release and conference call details.
Oct 01	ClearLine platform update	Positive	-6.4%	Unifying curation and activation with AI assistance across ClearLine.

Pattern Detected

Recent history shows only the latest earnings event saw a positive price reaction, while other product and corporate updates often coincided with declines.

Recent Company History

Over the last few months, Magnite reported solid Q3 2025 growth, with revenue of $179.5M and net income of $20.1M, which prompted a modest 2.21% gain. However, earlier platform and curation updates tied to ClearLine, plus news on conference participation and new programmatic access offerings, saw shares fall between 5–7%. Today’s AI-focused ClearLine integration with Cognitiv extends that product evolution toward more data-driven, curated activation.

Market Pulse Summary

This announcement extends Magnite’s ClearLine evolution by integrating Cognitiv’s deep learning models for real-time curation across streaming TV, audio, display, and mobile. It follows prior AI and CTV-focused updates, including the June 2025 ContextIQ integration and the October 2025 ClearLine unification. Key aspects to watch include adoption of curated deals by buyers, measurable campaign KPI improvements, and how these AI-driven capabilities support Magnite’s previously outlined growth and margin targets.

Key Terms

bidstream technical

"Magnite can enrich the bidstream for buyers to optimize their omnichannel"

The bidstream is the continuous flow of buy orders and the prices at which buyers are willing to purchase a stock, as seen by traders, exchanges, or brokers. It matters to investors because it shows real-time demand and liquidity—like watching lines form at a store before a sale, larger or more frequent bids suggest stronger buying pressure that can support or lift a price, while thin or sparse bids make a stock more prone to sharp drops.

deep learning technical

"Cognitiv, the leading advanced performance partner powered by deep learning, today"

Deep learning is a type of artificial intelligence that uses multiple layers of computer models to recognize patterns and make decisions from large amounts of data, similar to how someone improves at a task by practicing many examples. Investors care because companies that harness deep learning can automate work, improve products, cut costs or create new revenue streams — but adoption also involves investment, data and regulatory risks that can influence profits and valuation.

curated deals financial

"plan, test, and activate custom curated deals, unlocking more dynamic access"

Curated deals are investment opportunities hand‑picked and vetted by a firm, advisor, or platform before being offered to investors. Like a boutique store that selects a few high-quality items from many, curation signals extra screening and filtering to save investors time and reduce obvious flaws, but it can also mean fewer choices and potentially higher fees — factors that affect risk, diversification and expected returns.

programmatic technical

"enabling programmatic access to local broadcast through Magnite’s ClearLine platform"

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

omnichannel technical

"optimize their omnichannel campaigns to the desired KPIs."

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

KPIs financial

"optimize their omnichannel campaigns to the desired KPIs."

Key performance indicators (KPIs) are specific, measurable metrics a company uses to track how well it is reaching important goals, like sales growth, profit margins, customer retention, or production speed. They matter to investors because KPIs act like a company’s dashboard gauges—showing whether management’s strategy is working, signaling trends or problems early, and helping predict future earnings and risks that affect the value of an investment.

curated marketplaces financial

"Buyers are turning to curated marketplaces to access high-quality supply"

Curated marketplaces are online platforms that hand-pick and vet the products, services, or sellers allowed to list, so buyers see a narrower selection chosen for quality, consistency, or a specific niche. For investors, they matter because the curation creates trust and often allows higher prices and repeat customer behavior—like a specialty shop versus a flea market—while also concentrating risk on the platform’s taste and vetting choices.

supply paths financial

"optimize content signals through more direct supply paths, and increasingly"

Supply paths are the routes and steps that raw materials, parts, or finished goods take from their original source to a company and ultimately to customers. For investors, they matter because longer or more complex paths increase the chance of delays, higher costs or shortages—similar to how a longer delivery route raises the chance of traffic or breakdowns—affecting a company’s sales, margins and reliability.

AI-generated analysis. Not financial advice.

Partnership enriches the bidstream through the power of AI

NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and Cognitiv, the leading advanced performance partner powered by deep learning, today announced a real-time data integration to expand curation capabilities available across ClearLine, Magnite’s unified activation and curation solution. This collaboration gives media buyers more effective ways to plan, test, and activate custom curated deals, unlocking more dynamic access to premium video inventory.

Real-time curation of media is critical as consumer attention continues to fragment across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv’s deep learning models, Magnite can enrich the bidstream for buyers to optimize their omnichannel campaigns to the desired KPIs.

"Buyers are turning to curated marketplaces to access high-quality supply with greater intelligence and Cognitiv’s deep learning capabilities set a new bar for what intelligent curation can deliver,” said Andrew Bez, VP, Enterprise Sales at Magnite. "Cognitiv brings a uniquely sophisticated approach to data-driven optimization, helping us support next-generation decisioning while offering buyers more flexibility and operational efficiency."

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly streamlined workflows,” said Jana Jakovljevic, SVP of Partnerships, Cognitiv. "With an advanced advertising infrastructure and direct connections to premium supply, Magnite has created exactly the kind of environment where real-time curation and deep learning models can thrive.”

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Cognitiv

Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT product. Cognitiv is on a mission to bring intelligence to advertising. Keep up with Cognitiv on LinkedIn, X and Instagram.

Media Contact: 
Charlstie Veith 
cveith@magnite.com

Investor Contact: 
Nick Kormeluk 
nkormeluk@magnite.com

FAQ

What did Magnite (MGNI) and Cognitiv announce on January 6, 2026?

They announced a real-time integration of Cognitiv’s deep learning models into Magnite’s ClearLine curation and activation solution.

How will the MGNI and Cognitiv integration affect media buyers?

It is designed to enrich the bidstream so buyers can plan, test, and activate custom curated deals with more dynamic access to premium video and omnichannel inventory.

Which Magnite product is updated by the Cognitiv integration?

The integration expands curation capabilities within ClearLine, Magnite’s unified activation and curation solution.

Will the MGNI and Cognitiv integration support omnichannel campaigns?

Yes, the companies said the integration is intended to help buyers optimize omnichannel campaigns across streaming TV, audio, display, and mobile to target KPIs.

Does the announcement mention any financial guidance or pricing changes for MGNI?

No, the announcement describes a technical integration and workflow benefits but does not provide financial guidance or pricing details.

When can advertisers start using the Cognitiv models within Magnite ClearLine?

The announcement states a real-time data integration is in place as of January 6, 2026, which suggests availability through ClearLine, though implementation timing may vary by partner.