Magnite To Unify Curation and Activation Within ClearLine
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced a significant evolution of its ClearLine platform to unify curation and activation across its premium omnichannel footprint. The updated platform will enable buyers and curators to discover, package, and activate inventory in one unified system, providing access to differentiated supply, first-party data, and content signals.
The company plans to integrate AI assistance and agentic workflows into ClearLine, leveraging technology from its streamr.ai acquisition. Built on Magnite's SpringServe infrastructure, ClearLine offers enhanced data fidelity, reduced signal loss, and improved return on ad spend. The platform reaches 109 million US ad-supported households and allows users to define deal terms, pricing, and targeting directly through Magnite Access.
Magnite (NASDAQ:MGNI), la più grande azienda indipendente del settore pubblicitario dal lato dell'offerta, ha annunciato una significativa evoluzione della sua piattaforma ClearLine per unificare la curatela e l'attivazione attraverso la sua footprint omnicanale premium. La piattaforma aggiornata consentirà a acquirenti e curatori di scoprire, confezionare e attivare l'inventario in un sistema unificato, offrendo accesso a supply differenziata, dati di prima parte e segnali di contenuto.
L'azienda prevede di integrare assistеnza AI e workflow agentici in ClearLine, sfruttando la tecnologia acquisita da streamr.ai. Costruita sull'infrastruttura SpringServe di Magnite, ClearLine offre maggiore fedeltà dei dati, minore perdita di segnali e un miglior rendimento della spesa pubblicitaria. La piattaforma raggiunge 109 milioni di nuclei familiari statunitensi con supporto pubblicitario e consente agli utenti di definire direttamente tramite Magnite Access i termini dell'accordo, i prezzi e il targeting.
Magnite (NASDAQ:MGNI), la mayor empresa independiente de publicidad del lado de la oferta, anunció una evolución significativa de su plataforma ClearLine para unificar la curatoría y la activación en su cobertura omnicanal premium. La plataforma actualizada permitirá a compradores y curadores descubrir, empaquetar y activar inventario en un sistema unificado, brindando acceso a suministro diferenciado, datos de primera mano y señales de contenido.
La empresa planea incorporar asistencia de IA y flujos de trabajo agenticos en ClearLine, aprovechando la tecnología de su adquisición de streamr.ai. Construida sobre la infraestructura SpringServe de Magnite, ClearLine ofrece mayor fidelidad de datos, menor pérdida de señales y un mejor retorno de la inversión publicitaria. La plataforma alcanza 109 millones de hogares estadounidenses con apoyo publicitario y permite a los usuarios definir términos de acuerdo, precios y targeting directamente a través de Magnite Access.
Magnite (NASDAQ:MGNI), 독립적인 광고 판매사 중 가장 큰 기업은 프리미엄 옴니채널 footprint 전반의 큐레이션과 액티베이션을 통합하기 위한 ClearLine 플랫폼의 중요한 발전을 발표했습니다. 업데이트된 플랫폼은 구매자와 큐레이터가 단일 시스템에서 재고를 발견하고, 패키징하고, 활성화하도록 하여 차별화된 공급, 1차 데이터, 콘텐츠 신호에 접근할 수 있게 합니다.
회사는 AI 보조 및 에이전트 워크플로를 ClearLine에 통합할 계획이며, streamr.ai 인수로 얻은 기술을 활용합니다. Magnite의 SpringServe 인프라를 기반으로 한 ClearLine은 데이터 정합성 향상, 신호 손실 감소, 광고 지출 수익률 개선을 제공합니다. 이 플랫폼은 미국 1억 9천만 가구의 광고지원 가구에 도달하며, Magnite Access를 통해 계약 조건, 가격 책정 및 타깃팅을 직접 정의할 수 있습니다.
Magnite (NASDAQ:MGNI), la plus grande entreprise indépendante de publicité côté offre, a annoncé une évolution significative de sa plateforme ClearLine afin d’unifier la curation et l’activation sur son empreinte omnicanale premium. La plateforme mise à jour permettra aux acheteurs et aux curateurs de découvrir, regrouper et activer les inventaires dans un système unique, donnant accès à des offres différenciées, à des données de première partie et à des signaux de contenu.
L’entreprise prévoit d’intégrer l’assistance IA et les workflows agentiques dans ClearLine, en tirant parti de la technologie de son acquisition de streamr.ai. Construite sur l’infrastructure SpringServe de Magnite, ClearLine offre une meilleure fidélité des données, une réduction de la perte de signaux et un meilleur retour sur les dépenses publicitaires. La plateforme atteint 109 millions de foyers américains équipés de publicité et permet aux utilisateurs de définir directement via Magnite Access les termes des accords, les prix et le ciblage.
Magnite (NASDAQ:MGNI), das größte unabhängige Werbeverkaufsunternehmen, kündigte eine bedeutende Weiterentwicklung seiner ClearLine-Plattform an, um Curating und Activation über das Premium-Omnichannel-Footprint zu vereinen. Die aktualisierte Plattform ermöglicht Käufern und Kuratern, Inventar in einem einheitlichen System zu entdecken, zu verpacken und zu aktivieren, und bietet Zugang zu differenziertem Angebot, First-Party-Daten und Content-Signale.
Das Unternehmen plant, KI-Unterstützung und agentische Workflows in ClearLine zu integrieren, und nutzt dazu die Technologie aus der Übernahme von streamr.ai. Auf Basis der Magnite SpringServe-Infrastruktur bietet ClearLine eine verbesserte Datenqualität, geringeren Signalausfall und bessere Rendite der Werbeausgaben. Die Plattform erreicht 109 Millionen US-Werbesupported Haushalte und ermöglicht es Nutzern, Deals, Preise und Targeting direkt über Magnite Access festzulegen.
Magnite (ناسداك: MGNI)، أكبر شركة إعلانات مستقلة من جانب العروض، أعلنت عن تطوير مهم لمنصة ClearLine لتوحيد التنسيق والتفعيل عبر بصمتها المتعددة القنوات الممتازة. ستتيح المنصة المحدثة للمشترين والمنسقين اكتشاف المخزون وتعبئته وتفعيله في نظام واحد موحد، مع الوصول إلى الإمداد المميز وبيانات الطرف الأول وإشارات المحتوى.
تخطط الشركة لدمج مساعدة الذكاء الاصطناعي وتدفقات العمل الوكيلة في ClearLine، مستفيدة من تقنية استحواذها على streamr.ai. مبنية على بنية Magnite SpringServe، توفر ClearLine دقة بيانات محسنة وتقليل فقد الإشارات وتحسين عائد الإنفاق الإعلاني. تصل المنصة إلى 109 ملايين من الأسر الأمريكية المدعومة بالإعلانات وتسمح للمستخدمين بتحديد شروط الصفقة والأسعار والتوجيه مباشرة عبر Magnite Access.
Magnite（NASDAQ:MGNI），作为最大的独立卖方广告公司，宣布对其 ClearLine 平台进行重大升级，以在其高端全渠道覆盖范围内实现策展与激活的统一。更新后的平台将使买家与策展人能够在一个统一系统中发现、打包并激活库存，获得差异化供应、第一方数据和内容信号的访问权限。
公司计划将 AI 辅助与代理工作流 集成到 ClearLine，利用其 streamr.ai 收购获得的技术。在 Magnite 的 SpringServe 基础架构上构建，ClearLine 提供改进的数据保真度、降低信号丢失，并提高广告支出回报率。该平台覆盖 1.09 亿美国有广告支持的家庭，并允许用户通过 Magnite Access 直接定义交易条款、定价与定向。
- Integration of AI assistance and agentic workflows through streamr.ai acquisition technology
- Platform reaches 109 million US ad-supported households
- Enhanced data fidelity and reduced signal loss through SpringServe infrastructure integration
- Unified platform streamlines operations by combining curation and activation capabilities
- Strong endorsements from major industry partners including IPG Mediabrands, Warner Bros. Discovery, and LG Ad Solutions
- Platform is still in beta phase, indicating potential early-stage limitations
- Implementation and transition period may require additional resources from clients
Insights
Magnite's unified ClearLine platform streamlines ad buying workflow, potentially increasing market share and revenue through improved efficiency and data fidelity.
Magnite's announcement represents a significant strategic evolution in its adtech infrastructure. By unifying curation and activation capabilities within ClearLine, Magnite is addressing a critical pain point in the programmatic ecosystem – fragmentation between discovery, packaging, and campaign execution. This consolidation brings three key competitive advantages:
First, by building ClearLine on the same infrastructure as SpringServe, Magnite creates technical efficiencies that reduce signal loss and increase data fidelity. This architectural approach allows ad decisions to happen closer to the impression, which typically yields better performance metrics and stronger ROAS for advertisers.
Second, the integration of AI assistance and technology from the streamr.ai acquisition signals Magnite's commitment to automation – increasingly essential as programmatic advertising grows more complex. This positions Magnite to potentially leapfrog competitors who haven't fully embraced AI-driven workflow improvements.
Third, Magnite's emphasis on direct CTV access to 109 million US ad-supported households demonstrates how this platform enhancement strengthens their position in the high-value streaming television market. The testimonials from major players like Warner Bros. Discovery, IPG Mediabrands, and LG Ad Solutions indicate strong buy-in from both the supply and demand sides of the ecosystem.
The strategy appears well-aligned with industry trends toward supply path optimization and the growing importance of first-party data in a post-cookie world. By enabling more direct connections between buyers and premium inventory while preserving data integrity, Magnite is positioning itself as a more valuable intermediary in the programmatic supply chain – potentially increasing both transaction volume and take rates.
Update simplifies discovery, packaging, and activation across the company’s premium supply relationships
NEW YORK, Oct. 01, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the evolution of ClearLine, to unify curation and activation across the company’s premium omnichannel footprint. Coming soon in beta, the ClearLine update will enable buyers and curators to discover, package, and activate inventory in one platform with the most comprehensive access to differentiated supply, unique first-party data, and content signals. In addition, Magnite announced its plans to integrate AI assistance and agentic workflows into ClearLine, powered in part by technology from its recent acquisition of streamr.ai.
Because ClearLine is built on the same underlying infrastructure as Magnite’s SpringServe, its video platform with ad serving and programmatic capabilities, curated campaigns are executed closer to the impression. This enables higher data fidelity, reduced signal loss, and stronger return on ad spend. Buyers and curators using ClearLine can define deal terms, pricing, and targeting directly, with the additional flexibility to package deals using first and third-party audiences available through the company’s data and audience solution, Magnite Access.
“The future of premium media buying lies in creating a frictionless path between advertisers and audiences,” said Mike Laband, Group SVP, US Revenue at Magnite. “This evolution of ClearLine simplifies this process by empowering advertisers with one tool to curate and activate campaigns across every screen, including streaming TV, where they can directly reach 109 million US ad-supported households.”
"Our clients expect solutions that deliver efficiency, scale, and transparency across every screen," said Jean Fitzpatrick, EVP, Commercial Strategy at IPG Mediabrands. "ClearLine’s unique capabilities provide us with a more simplified path to inventory, positioning us to drive greater performance and unlock new opportunities across CTV and omnichannel video."
"When you improve efficiency across our industry, you make room for meaningful innovation and change for good,” said Marika Roque, Chief Innovation Officer, KERV.ai. “Magnite’s ClearLine evolution does just that, streamlining access and reducing tech layers, improving the interoperability between buyers and sellers to drive even more value for brands.”
"In commerce, the ability to connect the right product to the right consumer at the right moment is everything," said Carey Piraino, Director, Strategic Partnerships at Kinective Media by United Airlines. "Magnite’s ClearLine makes that achievable and allows us to more seamlessly activate campaigns that drive performance. With curation now possible within ClearLine, we look forward to being able to scale our curated offerings across demand partners with greater ease."
“With Magnite ClearLine, the overarching benefit for us is that we can use a single platform to manage both our data and inventory," said Kelly McMahon, EVP, Global Operations, LG Ad Solutions. “That ability to centralize assets allows us to effectively streamline programmatic monetization, making it easier to preserve performance, maintain transparency, and scale curated offerings with efficiency.”
“Magnite’s evolution of ClearLine provides a more efficient path for buyers to curate and activate campaigns within our inventory, with direct connections that reduce friction and preserve visibility and control,” said Jill Steinhauser, Group SVP, Warner Bros. Discovery. “ClearLine enhances our strategic initiatives at WBD to simplify access to our premium storytelling across every screen while driving stronger performance outcomes for advertisers.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Forward-Looking Statements
This press release contains forward-looking statements, including statements concerning new product releases or updates to our platforms and any anticipated benefits from such releases or updates. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption “Risk Factors” in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com
FAQ
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