MWC 2026: SoundHound AI Launches Sales Assist Agent, Bringing Real-Time Agentic AI to the Retail Sales Floor

Rhea-AI Summary

SoundHound AI (Nasdaq: SOUN) launched Sales Assist, a voice-powered, real-time agentic AI for retail that debuts at MWC Barcelona (Hall 7, Booth 7E40, March 2–5, 2026).

Sales Assist uses Polaris ASR and multi-agent orchestration to surface upgrades, bundles, promotions and compliance prompts to floor staff, aiming to speed sales, shorten cycles and improve consistency. SoundHound processed nearly 30 million AI customer interactions in 2025.

Key Figures

AI interactions 2025: nearly 30 million Quarterly revenue: $42.0 million Prior-year revenue: $25.1 million +5 more

8 metrics

AI interactions 2025 nearly 30 million AI-driven customer interactions for telecom and retail in 2025

Quarterly revenue $42.0 million Quarter ended September 30, 2025

Prior-year revenue $25.1 million Quarter ended September 30, 2024

Quarterly net loss $109.3 million Quarter ended September 30, 2025

Nine-month revenue $113.9 million First nine months of 2025

Nine-month revenue prior $50.2 million First nine months of prior year

Nine-month net loss $54.1 million First nine months of 2025

Cash and equivalents $268.9 million As of September 30, 2025

Market Reality Check

Price: $7.83 Vol: Volume 28,585,845 vs 20-d...

normal vol

$7.83 Last Close

Volume Volume 28,585,845 vs 20-day average 24,808,840 (relative volume 1.15) suggests slightly elevated interest ahead of this AI product launch. normal

Technical Shares at $7.83 are trading below the 200-day MA of $12.36 and sit well under the $22.17 52-week high.

Peers on Argus

While SOUN was up 0.13% pre-news, peers like FROG (-8.73%), KC (-7.83%), and QTW...

While SOUN was up 0.13% pre-news, peers like FROG (-8.73%), KC (-7.83%), and QTWO (-6.22%) were down, indicating today’s AI launch looks company-specific rather than a sector-wide move.

Previous AI Reports

5 past events · Latest: Jan 05 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 05	CES AI product launch	Positive	+3.8%	Unveiled Amelia 7 agentic AI and Vision AI for vehicles, TVs, smart devices.
Dec 10	OpenTable integration	Positive	-0.8%	Added in-vehicle voice reservations agent connecting to 60,000+ restaurants.
Dec 04	Tech conference participation	Positive	+8.8%	Announced participation in Barclays Annual Global Technology Conference.
Nov 25	Parkopedia partnership	Positive	-0.1%	Launched in-vehicle voice AI parking search and payment agent with Parkopedia.
Oct 27	Banking AI survey	Positive	+1.9%	Released survey showing strong banking interest and satisfaction with agentic AI.

Pattern Detected

AI- and platform-related announcements have generally coincided with modestly positive or mixed price reactions, with only one clear divergence where upbeat AI news saw a small decline.

Recent Company History

Recent AI-tagged news for SoundHound centers on expanding its agentic AI footprint and ecosystem. At CES 2026 on Jan 5, 2026 (news_id 952874), it unveiled agentic voice commerce and Vision AI for vehicles and TVs, with a 3.77% next-day gain. Earlier AI updates in late 2025 covered OpenTable in-vehicle reservations, conference participation, a Parkopedia parking partnership, and banking research on agentic AI, with price reactions ranging from about flat to an 8.83% rise. Today’s retail-focused Sales Assist agent extends this sequence of AI commercialization news.

Historical Comparison

+2.7% avg move · Across the last 5 AI-tagged announcements, SoundHound’s average next-day move was +2.73%, with mostl...

AI

+2.7%

Average Historical Move AI

Across the last 5 AI-tagged announcements, SoundHound’s average next-day move was +2.73%, with mostly positive reactions to new AI capabilities and partnerships.

AI-tagged news shows a progression from research and ecosystem partnerships (banking survey, Parkopedia, OpenTable) toward broader commercial deployments of agentic AI across vehicles, TVs, and now in-store retail environments.

Market Pulse Summary

This announcement extends SoundHound’s agentic AI strategy into the retail sales floor, building on ...

Analysis

This announcement extends SoundHound’s agentic AI strategy into the retail sales floor, building on prior deployments in vehicles, TVs, and commerce. Investors may focus on adoption signals such as the reported nearly 30 million AI interactions in 2025 and how new use cases translate into revenue, which was $42.0M last quarter but paired with a $109.3M net loss. Tracking further enterprise wins and integration breadth will be important.

Key Terms

automatic speech recognition (ASR), agentic AI, Rule 10b5-1 trading plan, Form 8-K, +2 more

6 terms

automatic speech recognition (ASR) technical

"Powered by SoundHound’s proprietary Polaris automatic speech recognition (ASR)"

Automatic speech recognition (ASR) is software that listens to spoken language and converts it into written text, like a digital stenographer transcribing a conversation in real time or from a recording. Investors care because ASR shapes product features, customer experience and operating costs—better accuracy can unlock new services, reduce labor expenses and expand addressable markets, while poor accuracy or data-privacy issues can hurt revenue and create regulatory or reputational risk.

agentic AI technical

"The revolutionary in-store agent builds on SoundHound’s existing AI offerings... next-generation agentic AI platform."

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

Rule 10b5-1 trading plan regulatory

"The transaction was executed under a Rule 10b5-1 trading plan that he adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 8-K regulatory

"filed a Form 8-K announcing that it furnished a press release with financial results"

A Form 8-K is a report that companies file with the government to share important news quickly, such as changes in leadership, major business deals, or financial updates. It matters because it helps investors stay informed about significant events that could affect the company's value or stock price.

stock options financial

"He exercised 30,000 stock options at $7.514 per share and sold 30,000"

Stock options are agreements that give a person the right to buy or sell a company's stock at a specific price within a certain time frame. They are often used as a reward or incentive, similar to a coupon that can be used later if the stock price rises, allowing the holder to make a profit.

warrants financial

"warrants trading as SOUNW, with each warrant exercisable for one share"

Warrants are special documents that give you the right to buy a company's stock at a set price before a certain date. They are often used as a way for companies to attract investors or raise money, and their value can increase if the company's stock price goes up.

AI-generated analysis. Not financial advice.

• New real-time AI solution for in-store teams makes rapid recommendations for deals, add-ons, and savings for a more efficient customer experience 
• SoundHound processed nearly 30 million AI customer interactions telecom and retail businesses globally in 2025; Debuts at MWC Barcelona as part of growing interest from European market

SANTA CLARA, Calif., Feb. 24, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced the launch of Sales Assist, a new voice-powered AI agent for retail which will debut at Mobile World Congress 2026 (Hall 7, Booth 7E40). The revolutionary in-store agent builds on SoundHound’s existing AI offerings for enterprise businesses, including the company’s next-generation agentic AI platform.

Agentic AI on the Sales Floor

Designed for in-store teams, the Sales Assist agent provides real-time AI informational prompts to floor staff – for example, at telecoms retail locations. With consent, the AI supports in-store staff during live customer conversations, analyzing intent and context, and delivering instant, data-driven recommendations directly to a tablet or any device with a microphone and a screen – from upgrades and bundles to cross-sell opportunities and compliance disclosures.

Now, instead of having customers wait while associates log into multiple systems, search through pricing plans or manually calculate upgrade options, SoundHound’s Sales Assist agent surfaces the right offer instantly, within the natural flow of conversation. The result is a faster, more personalized experience without the friction that often slows in-store sales interactions.

Powered by SoundHound’s proprietary Polaris automatic speech recognition (ASR), the AI is purpose built for fast-paced, noisy retail environments with minimal latency. The Sales Assist agent works by orchestrating multiple specialized AI agents that securely access CRM, billing, promotions, product databases, and coverage tools.

For example, if a customer mentions a damaged phone the system can automatically:

• Check upgrade eligibility
• Retrieve account and billing data
• Surface relevant trade-in promotions
• Suggest complementary bundles or accessories

The Sales Assist agent helps retailers increase revenue per customer, shorten sales cycles, reduce training time for new employees, and ensure consistent, compliant sales practices across locations. For telecommunications providers, it simplifies complex tariff and upgrade logic while unlocking data-driven retention and cross-sell opportunities.

Expanding Agentic AI in Europe

At MWC 2026, SoundHound is showcasing its enterprise AI portfolio, including the SoundHound’s next generation agentic platform, a scalable multi-agent orchestration environment and optimized for MCP and A2A protocols.

The platform is deployed by hundreds of large-scale enterprise organisations to coordinate sophisticated AI agents across operational environments. Whether the agents are self-built, pre-configured or from a third party, the agentic platform enables them to work together to complete multi-step workflows across customer channels – including voice, SMS, webchat, email, smart devices, social, contact center, and in-vehicle.

“Voice assistants and chatbots have been around for years, but truly effective, enterprise grade voice interaction is only now becoming possible,” said Michael Anderson, EVP of Enterprise AI at SoundHound AI. “With AI maturing, voice is evolving into a central customer interface that doesn’t just respond but resolves. The Sales Assist agent demonstrates how agentic AI can transform retail environments in real time, and MWC is the perfect platform to bring this next generation of customer experience AI to Europe.”

Live at MWC Barcelona

Visitors to Hall 7, Booth 7E40, from March 2–5, 2026, can experience a live demonstration of the Sales Assist agent, as well as explore additional enterprise agentic AI use cases powered by the Amelia platform including:

• AI agents customer service, which showcases agentic support workflows designed to handle even very complex service interactions across telecom and retail
• SoundHound’s agentic voice commerce platform – making its European debut – which enables drivers and passengers to order food, make reservations, pay for parking, book tickets, travel, and more just by speaking thanks to in-vehicle voice AI agents.
• Visitors can also experience how AI agents can be configured on site in minutes through an interactive build environment that illustrates rapid deployment across industries.
  

SoundHound's presence at MWC 2026 in Barcelona underscores its accelerating momentum across Europe and globally. In 2025 alone, the company processed nearly 30 million AI-driven customer interactions for telecom and retail. Today, SoundHound powers millions of products and services worldwide, enabling billions of AI interactions each year for leading brands Learn more at www.soundhound.com

About SoundHound AI

SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound’s Agentic AI for Automotive and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world-class businesses.

Media Contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com 

FAQ

What is SoundHound's Sales Assist and when did SOUN unveil it at MWC 2026?

Sales Assist is a voice-powered, real-time retail AI agent unveiled March 2–5, 2026 at MWC Barcelona. According to SoundHound, it delivers instant, data-driven prompts to store staff using Polaris ASR and multi-agent orchestration to speed and personalize in-store sales.

How does Sales Assist work for in-store employees using SOUN technology?

Sales Assist listens, analyzes intent, and delivers contextual recommendations directly to staff devices in real time. According to SoundHound, it orchestrates CRM, billing, promotions and coverage tools to suggest upgrades, trade-ins, bundles and compliance prompts during live conversations.

What benefits does SoundHound say Sales Assist provides for telecom and retail locations?

Sales Assist aims to increase revenue per customer, shorten sales cycles, and reduce employee training time. According to SoundHound, real-time prompts remove friction from conversations and help ensure consistent, compliant sales practices across locations.

Is the Sales Assist platform optimized for noisy retail environments with low latency?

Yes — Sales Assist uses SoundHound's Polaris automatic speech recognition tailored for fast-paced, noisy retail settings with minimal latency. According to SoundHound, Polaris enables reliable voice understanding and quick offer surfacing on tablets or any microphone-equipped device.

What evidence did SoundHound provide about enterprise scale and usage for its AI in 2025?

SoundHound reported processing nearly 30 million AI-driven customer interactions for telecom and retail in 2025. According to SoundHound, its agentic platform is already deployed by hundreds of large enterprise organizations to coordinate multi-step AI workflows.