CES 2026: SoundHound AI Unveils Agentic Voice Commerce for Vehicles and TVs, With AI Agents that Order Food, Make Dinner Reservations, Pay for Parking, and Book Tickets On the Go

Rhea-AI Summary

SoundHound AI (Nasdaq: SOUN) unveiled its Amelia 7 agentic AI for vehicles, TVs, and smart devices at CES 2026, enabling voice-driven commerce and task automation such as food orders, dinner reservations, parking payments, ticket and travel bookings, and meeting scheduling.

The company also debuted Vision AI for vehicles, combining real-time camera perception with speech recognition and agent orchestration to enable visual+voice interactions (landmarks, billboards, signs, exits). Demos include OpenTable reservations, Parkopedia parking payments, NVIDIA DRIVE AGX edge LLMs, smart TV ordering, and drive-thru automation.

News Market Reaction – SOUN

+3.77%

1 alert

+3.77% News Effect

On the day this news was published, SOUN gained 3.77%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Restaurant partners: 60,000+ restaurants Parking spaces: 90 million+ spaces Covered cities: 20,000+ cities +5 more

8 metrics

Restaurant partners 60,000+ restaurants OpenTable in-vehicle reservations agent (Dec 2025 partnership)

Parking spaces 90 million+ spaces Parkopedia database used in voice parking agent

Covered cities 20,000+ cities Geographic reach of Parkopedia integration

Q3 2025 revenue $42.0M Quarter ended Sep 30, 2025; up 68% year-over-year

2025 revenue guidance $165M–$180M Full-year 2025 outlook raised in Q3 report

Cash balance $269M Cash at end of Q3 2025 earnings release

Q3 GAAP net loss $109.3M Quarter ended Sep 30, 2025

Short interest 29.91% Reported short percent of float in risk context

Market Reality Check

Price: $7.82 Vol: Volume 26,964,320 is 25% ...

normal vol

$7.82 Last Close

Volume Volume 26,964,320 is 25% above the 20-day average of 21,653,946 ahead of this AI product news. normal

Technical Shares trade below the 200-day MA at 12.25, despite today’s gain to 10.6.

Peers on Argus

Peer software names show mixed to negative moves, with several declines (e.g., F...

Peer software names show mixed to negative moves, with several declines (e.g., FROG -5.41%, QTWO -4.04%) while SOUN is up 6.32%, indicating a stock-specific reaction rather than a broad sector move.

Historical Context

5 past events · Latest: Dec 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 10	AI partnership launch	Positive	-0.8%	OpenTable integration adds in-vehicle voice reservations for 60,000+ restaurants.
Dec 04	Conference participation	Positive	+8.8%	Barclays tech conference fireside chat featuring the CFO discussing the business.
Nov 25	AI partnership launch	Positive	-0.1%	Parkopedia-powered parking search and payment agent added to in-car platform.
Nov 06	Earnings and guidance	Positive	-9.5%	Record Q3 revenue, raised full-year outlook, strong growth across verticals.
Oct 27	AI industry research	Positive	+1.9%	Survey shows strong banking interest and satisfaction in agentic AI solutions.

Pattern Detected

AI and partnership announcements have often produced modest or mixed price reactions, while a strong fundamental update (record Q3) previously saw a notable selloff.

Recent Company History

Over the last few months, SoundHound AI has focused on expanding its agentic AI and voice commerce ecosystem. Key steps included research highlighting strong banking interest in agentic AI (Oct 27, 2025), recognition as a leader in conversational AI, and Q3 2025 results with record $42.0M revenue and raised guidance (Nov 6, 2025). Subsequent partnerships with Parkopedia and OpenTable further built in-vehicle commerce capabilities, both flagged for CES 2026. Today’s CES announcement extends this same agentic AI and voice commerce roadmap into vehicles, TVs, and smart devices.

Market Pulse Summary

This announcement expands SoundHound AI’s Amelia 7 agentic platform into vehicles, TVs, and smart de...

Analysis

This announcement expands SoundHound AI’s Amelia 7 agentic platform into vehicles, TVs, and smart devices, adding voice-driven commerce, reservations, and the debut of Vision AI that fuses camera input with speech technologies. It builds directly on earlier OpenTable and Parkopedia integrations and prior recognition of the company’s agentic AI framework. Investors may track how these CES 2026 demonstrations convert into deployments and revenue, alongside existing metrics like Q3 revenue of $42.0M and cash of $269M.

Key Terms

agentic ai, vision ai, automatic speech recognition, natural language understanding, +3 more

7 terms

agentic ai technical

"announced that it’s bringing the full power of its Amelia 7 agentic AI to vehicles"

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

vision ai technical

"alongside the company’s first ever live demo of Vision AI for vehicles"

Vision AI is software that uses artificial intelligence to teach computers to 'see' and understand images or video—like giving a camera the ability to recognize objects, read labels, detect defects, or spot unusual activity. Investors care because it can automate tasks, cut costs, create new products or services, and open markets (for example in retail, manufacturing, or healthcare), but it also brings data, accuracy, and regulatory risks that can affect returns.

automatic speech recognition technical

"with SoundHound’s Polaris automatic speech recognition, natural language understanding"

Automatic speech recognition is software that listens to spoken language and converts it into written text, like a digital stenographer or a phone that types what you say. Investors care because the technology can cut labor costs, enable new products and services, improve customer support and regulatory record-keeping, and influence revenue or margins for companies that build, license, or rely on voice-driven systems.

natural language understanding technical

"Polaris automatic speech recognition, natural language understanding, agent orchestration"

Natural language understanding is a branch of artificial intelligence that helps computers read and interpret human writing and speech so they grasp meaning, intent and context rather than just matching keywords. For investors it matters because tools using this ability can quickly summarize earnings calls, spot shifts in sentiment or hidden risks in filings, and automate research—acting like a fast, reliable assistant that turns complex text into actionable signals.

text-to-speech technical

"agent orchestration, and text-to-speech technologies"

Text-to-speech is software that converts written words into natural-sounding spoken audio, like a narrator reading a page aloud. For investors it matters because it can broaden a product’s audience (for example, people who prefer audio or need accessibility), reduce customer support and content production costs, and create new revenue or engagement channels—factors that can affect user growth, margins, and regulatory compliance.

llm-powered technical

"demonstrating advanced LLM-powered experiences, including multilingual capabilities"

Driven by large language models (LLMs) — advanced artificial intelligence systems that read and write human-like text — llm-powered describes products or services that rely on these models to automate tasks like drafting reports, answering questions, or analyzing documents. Investors care because this technology can boost efficiency and scale operations like hiring many fast, well-read assistants, but it also introduces risks around accuracy, bias, data privacy and regulatory compliance that can affect costs, reputation and future revenues.

voice commerce technical

"enabling a significantly expanded voice commerce marketplace, with AI agents that can order food"

Voice commerce is buying, selling or managing products and services using spoken commands through a smart speaker, phone assistant or other voice-enabled device. Think of it like placing an order by talking to a helpful clerk instead of typing: it speeds purchases, makes repeat orders easier and captures new customer behavior. Investors watch it because it can create a lower-cost sales channel, boost recurring revenue, change how companies collect customer data, and shift who controls the customer relationship.

AI-generated analysis. Not financial advice.

AI trailblazer to bring its MCP and A2A-optimized Amelia 7 agentic platform to global automakers; Also debuts new groundbreaking Vision AI for vehicles

SANTA CLARA, Calif., Jan. 05, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced that it’s bringing the full power of its Amelia 7 agentic AI to vehicles, TVs, and smart devices – enabling a significantly expanded voice commerce marketplace, with AI agents that can order food, make dinner reservations, pay for parking, book tickets, travel, and more.

These new capabilities are being showcased for the very first time at CES 2026 [West Hall, Booth #5867], alongside the company’s first ever live demo of Vision AI for vehicles.

Agentic Voice Commerce Expansion

SoundHound’s AI agent orchestration platform brings new capabilities into the vehicle, enabling multiple agents to carry out tasks and transactions on behalf of the driver – from the company’s own voice commerce agents that allow food ordering and reservations with top restaurant brands, to external agents that will allow users to check email or adjust their schedules.

Last year SoundHound debuted in-vehicle voice ordering at CES. In 2026, the company’s fully-fledged agentic platform extends to include:

Commerce

• Restaurant reservations powered by OpenTable, the world’s leading provider of online restaurant reservations
• Parking payments powered by Parkopedia, the world’s largest provider of parking services
• Take out ordering with thousands of restaurant locations throughout the U.S.
• Flight bookings and hotel reservations
  
  

Additional AI Agent-Powered Capabilities

• Intelligent vehicle diagnosis
• Booking for service appointments and appointments with car dealerships
• Access to popular calendars, emails, and messages – including the ability to book meetings (via MCP)
  
  

SoundHound’s broader omnichannel agentic environment, built on its leading Amelia 7 platform, can also host any agent that is optimized for MCP and A2A protocols. This means any business – from large enterprises to OEMs – can build on the Amelia platform to achieve the best possible experience via self-built agents, pre-built agents, or agents from outside the SoundHound ecosystem (or a mix of all three).

“At CES 2026, SoundHound is showcasing a whole ecosystem of AI agents that perform tasks and transactions on behalf of consumers, no matter where they are,” said Keyvan Mohajer, CEO and Co-Founder of SoundHound AI. “Attendees can see for themselves how our agentic AI can now orchestrate real-world commerce via the vehicle dashboard, via TVs, and across many other media, using the human voice as its main interface. After decades of websites and mobile apps, we predict this is the way businesses will interact with customers in this new era of AI.”

Vision AI for Vehicles

SoundHound is also debuting Vision AI for vehicles at CES 2026, a new capability that seamlessly unites visual with voice AI, allowing the in-vehicle assistant to listen, see, and interpret the world around.

Vision AI works by uniting the vehicle camera’s real-time visual perception with SoundHound’s Polaris automatic speech recognition, natural language understanding, agent orchestration, and text-to-speech technologies. The result is fast, frictionless interactions that allow the driver to do more – safely and hands-free.

Some examples for Vision AI in use:

• Famous landmarks: “Hey, can you tell me more about that building on the right?”
• Billboards: “Call the number on that billboard”
• Urban travel: “Translate that sign”
• Road trips: “What exit did we just pass?”
  
  

Like SoundHound’s agentic voice commerce platform, Vision AI enables drivers and their passengers to do more behind the wheel. In combination, these technologies unlock more information discovery, entertainment, transactions, and interactions from the comfort of the vehicle – just by speaking naturally.

Elsewhere on the booth, SoundHound will highlight agentic AI running on the edge through its collaboration with NVIDIA, demonstrating advanced LLM-powered experiences, including multilingual capabilities, directly on the NVIDIA DRIVE AGX™ platform. The company will be participating in NVIDIA’s “Explore to Win” passport program.

Visitors can also explore additional demos on the booth, including intelligent interactions – like food ordering from smart TVs, Ultraviolette’s two-wheeler in-helmet voice control, and SoundHound’s award-winning AI-powered drive-thru.

Learn more about SoundHound at www.soundhound.com

About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world-class businesses.

Media Contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e3297408-f5b9-4f7a-aed7-c7ad295a9323

FAQ

What did SoundHound AI announce at CES 2026 for vehicles (SOUN)?

SoundHound announced the Amelia 7 agentic AI for vehicles and Vision AI for vehicles, enabling voice commerce, reservations, payments, and visual+voice interactions.

Which services integrate with SoundHound's in-vehicle commerce at CES 2026?

Demos include OpenTable for reservations, Parkopedia for parking payments, takeout ordering across US restaurants, and flight and hotel booking agents.

How does SoundHound's Vision AI for vehicles work and what can it do?

Vision AI merges vehicle camera perception with speech recognition and NLU to let drivers ask about landmarks, read billboards, translate signs, and identify exits hands-free.

Will SoundHound run AI agents on vehicle edge hardware shown at CES 2026?

Yes — SoundHound demonstrated edge agentic AI running on NVIDIA DRIVE AGX with advanced LLM-powered, multilingual capabilities.

Can OEMs and third parties build agents on SoundHound's platform (SOUN)?

Yes — the Amelia 7 platform supports self-built, pre-built, and external agents optimized for MCP and A2A protocols for OEMs and enterprises.