Five Guys Extends Partnership with SoundHound AI

Rhea-AI Summary

SoundHound AI (Nasdaq: SOUN) expanded its partnership with Five Guys on Jan 28, 2026, extending deployment of SoundHound’s voice AI ordering agents across the chain. The system has handled over 1,000,000 guest interactions and supports ordering at hundreds of Five Guys locations, with franchisees offered expansion options.

SoundHound says the AI can answer 100% of incoming orders during peak hours, reduce employee interruptions, handle menu questions, promotions, allergens, and operates on SoundHound’s platform that powers over 10,000 locations.

Positive

• Processed >1,000,000 customer AI interactions to date
• AI handles 100% of incoming orders even during peak hours
• Existing deployment across hundreds of Five Guys locations with option to expand
• SoundHound platform powers over 10,000 locations

Negative

• None.

Key Figures

Five Guys AI interactions: more than one million Five Guys locations: hundreds of locations Order coverage: 100% of incoming orders +1 more

4 metrics

Five Guys AI interactions more than one million Guest interactions handled by SoundHound’s ordering agent to date

Five Guys locations hundreds of locations Restaurants already offering AI-powered ordering experience

Order coverage 100% of incoming orders Orders that Five Guys can answer using SoundHound’s voice AI

AI-powered locations well over 10,000 locations Total locations powered by SoundHound’s voice and conversational AI

Market Reality Check

Price: $9.69 Vol: Volume 22,595,304 is belo...

normal vol

$9.69 Last Close

Volume Volume 22,595,304 is below the 20-day average of 26,324,386 (relative volume 0.86x). normal

Technical Shares at $9.94 are trading below the 200-day MA at $12.41, well under the $22.17 52-week high.

Peers on Argus

SOUN gained 1.02% while key peers were flat-to-down (e.g., CCCS -2.56%, QTWO -4....

SOUN gained 1.02% while key peers were flat-to-down (e.g., CCCS -2.56%, QTWO -4.71%, FROG -1.79%). This divergence points to company-specific drivers rather than a sector-wide move.

Previous Partnership,AI Reports

5 past events · Latest: Jan 21 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 21	Enterprise AI partnership	Positive	+1.6%	Bridgepointe partnership to drive Amelia 7 and Autonomics deployments.
Oct 22	Distribution partnership	Positive	-2.6%	Telarus alliance to bring Amelia 7 and Autonomics to enterprises.
Sep 23	Restaurant phone ordering	Positive	+4.3%	Red Lobster deal for AI-powered phone ordering across all locations.
Jul 31	Drive-thru tech partnership	Positive	-0.6%	Acrelec collaboration to power next-gen AI drive-thru systems.
Jul 24	Enterprise distribution deal	Positive	-2.0%	AVANT partnership to distribute Amelia 7.0 and Autonomics to enterprises.

Pattern Detected

Partnership/AI announcements have produced mixed reactions, with both gains and declines despite generally positive strategic tone.

Recent Company History

Over the past year, SoundHound AI has repeatedly used partnership,AI announcements to expand its reach across enterprises and restaurants. Deals with Bridgepointe, Telarus, Red Lobster, Acrelec, and AVANT broadened distribution of its Amelia 7 and voice AI platforms, including deployment in over 10,000 restaurant locations. Price reactions to these updates have varied, with both positive and negative moves, suggesting that similar partnership news has not produced a consistent directional pattern.

Historical Comparison

partnership,AI

+2.2 %

Average Historical Move

Historical Analysis

In the last five partnership,AI announcements, SOUN moved an average of 2.21% over 24 hours. Today’s 1.02% pre-news gain sits within that historical range and does not yet appear as an outlier.

Typical Pattern

Partnership news shows a progression from enterprise-focused channel alliances to large restaurant and QSR deployments, reinforcing a strategy of scaling Amelia 7 and voice AI across both corporate and hospitality end-markets.

Market Pulse Summary

This announcement extends SoundHound AI’s deployment with Five Guys, where its ordering agent has al...

Analysis

This announcement extends SoundHound AI’s deployment with Five Guys, where its ordering agent has already handled over one million interactions across hundreds of locations and contributes to a footprint in 10,000+ sites. It reinforces a broader pattern of restaurant and enterprise partnerships seen in recent quarters. Investors may watch how such contracts translate into revenue growth, as well as any further disclosures in regulatory filings and subsequent partnership updates.

Key Terms

conversational AI, voice AI

2 terms

conversational AI technical

"SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced..."

Conversational AI is technology that allows computers to understand, process, and respond to human language in a way that feels natural and interactive, similar to chatting with a person. It enables machines to hold conversations, answer questions, and assist with tasks automatically. For investors, it matters because this technology can improve customer service, streamline operations, and create new opportunities across many industries.

voice AI technical

"Leveraging SoundHound’s voice AI, Five Guys is able to answer 100% of incoming orders..."

Voice AI is software that listens to and speaks with people, turning natural conversation into actions like answering questions, issuing commands, or creating synthetic voices — think of it as teaching a digital receptionist to understand and respond like a human. It matters to investors because it can open new revenue streams, cut service costs and speed product adoption, but also brings privacy, accuracy and regulatory risks that affect a company’s growth and valuation.

AI-generated analysis. Not financial advice.

Leading burger chain extends use of SoundHound’s AI-powered ordering agent, which has already handled more than one million guest interactions

SANTA CLARA, Calif., Jan. 28, 2026 (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced the expansion of its relationship with Five Guys, one of the nation’s most iconic burger brands.

The renewal highlights the strength of the collaboration, as SoundHound’s AI-powered ordering agents have already supported Five Guys in processing well over a million customer AI interactions to date. The fast casual favorite and industry innovator already offers an AI-powered ordering experience across hundreds of locations and will be giving franchisees the option of offering them more through this agreement.

Five Guys wants to ensure it offers customer experiences the way today’s customers expect, and AI technology improves both customer service and operational efficiency. Leveraging SoundHound’s voice AI, Five Guys is able to answer 100% of incoming orders – even during peak hours – to eliminate missed orders, and ensure guests can place an order quickly and accurately. For employees, this means fewer interruptions, freeing them to focus on in-store service, food preparation, and providing a great guest experience.

“We’re always looking for ways to innovate and make the guest experience as smooth and convenient as possible,” said Zerrick Pearson, CIO of Five Guys. “Being able to offer our franchisees a reliable ordering solution that can handle every order — even during our busiest times — has made a real impact on both our customers and our team.”

SoundHound’s voice AI technology is trained on Five Guys extensive menu and designed to understand regular human speech so that customers can order by speaking naturally – just as they would to another human. Beyond taking orders, SoundHound’s AI technology can answer a variety of menu-related questions, provide information about specials and promotions, and handle inquiries about opening times, parking, allergens, and other frequently asked questions.

“Five Guys is a forward-thinking partner that continues to raise the bar on what the ordering experience can be,” said James Hom, Chief Product Officer at SoundHound AI. “We’re proud to support their restaurants with solutions that enhance both the guest experience and day-to-day operations for staff.”

SoundHound powers well over 10,000 locations with its industry-leading voice and conversational AI technology. For more information about SoundHound AI’s restaurant solutions, please visit: https://www.soundhound.com/voice-ai-solutions/restaurants/.

About SoundHound AI
SoundHound AI (Nasdaq: SOUN), a global leader in voice and conversational intelligence, delivers AI solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have allowed SoundHound to power millions of products and services, and processes billions of interactions each year for world-class businesses.

Media Contact:
Gianna Arantes
201-815-9852
PR@SoundHound.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/12dd11f3-c0ff-4715-bf3b-ed5d592760c1

FAQ

What did SoundHound AI announce about Five Guys on January 28, 2026 (SOUN)?

SoundHound extended its partnership to expand voice AI ordering at Five Guys locations. According to company, the agents have handled over 1,000,000 guest interactions and franchisees may opt into broader deployment.

How many customer interactions has SoundHound’s AI handled for Five Guys (SOUN)?

SoundHound’s AI has processed more than 1,000,000 guest interactions for Five Guys. According to company, that figure reflects cumulative orders and inquiries across the brand’s hundreds of deployed locations.

Will Five Guys franchisees be required to adopt SoundHound’s AI ordering (SOUN)?

No, franchise adoption is optional under the renewed agreement. According to company, franchisees will be offered the choice to expand AI ordering across additional locations.

How does SoundHound’s voice AI affect Five Guys operations and staff (SOUN)?

The AI is designed to take orders and answer FAQs, reducing staff interruptions. According to company, this frees employees to focus on in-store service, food prep, and guest experience.

Can SoundHound’s AI handle orders during Five Guys’ busiest times (SOUN)?

Yes, the AI can answer 100% of incoming orders even during peak hours. According to company, that capability aims to eliminate missed orders and improve ordering accuracy and speed.

How widespread is SoundHound’s restaurant footprint beyond Five Guys (SOUN)?

SoundHound powers voice and conversational AI at over 10,000 locations across restaurants. According to company, the platform supports ordering, menu questions, promotions, and common guest inquiries.