Welcome to our dedicated page for Magnite news (Ticker: MGNI), a resource for investors and traders seeking the latest updates and insights on Magnite stock.
Magnite, Inc. (NASDAQ: MGNI) is described as the world’s largest independent sell-side advertising company, and its news flow reflects its role in the global ad tech ecosystem. Publishers use Magnite’s technology to monetize content across connected TV, online video, display, and audio, while agencies and brands rely on its platform to access brand-safe, high-quality inventory and execute billions of advertising transactions.
On this page, readers can follow news about Magnite’s product developments, partnerships, financial updates, and legal matters. Recent announcements highlight the evolution of its ClearLine platform to unify curation and activation across premium omnichannel supply, as well as integrations with partners such as Cognitiv to bring deep learning and real-time curation into media buying workflows.
Magnite’s news also covers collaborations that expand programmatic access to new environments, such as cloud gaming on Smart TVs through its partnership with PHȲND and programmatic access to local linear TV inventory through a private marketplace with ITN. In addition, Magnite regularly issues press releases about quarterly financial results, conference participation, and initiatives like Magnite Access being adopted by publisher groups.
Investors, advertisers, and publishers can use this news feed to track how Magnite is positioning its sell-side technology, how it engages with partners across regions such as North America, EMEA, LATAM, and APAC, and how it responds to competitive and regulatory developments, including its disclosed litigation against Google LLC. Bookmark this page to review the latest company-issued updates and market-facing announcements related to MGNI.
SpringServe announces a strategic collaboration with SXSW to enhance video ad experiences for attendees using its advanced ad serving technology. This partnership aims to improve monetization for SXSW's video on demand content across multiple platforms. SXSW TV will provide premium viewing experiences, connecting sponsors to a global audience. SpringServe, now part of Magnite, emphasizes its ability to deliver superior video engagement across devices, ensuring optimal user experiences during this large-scale event.
Magnite (Nasdaq: MGNI), the leading independent omnichannel sell-side advertising platform, announced its participation in two upcoming financial conferences. The management team will present at the Berenberg Thematic Software Conference on March 1, 2022, at 2:00 PM ET, and will also conduct virtual meetings at the SIG Susquehanna Financial Group's 11th Annual Technology Conference on March 3, 2022. Investors can access a live webcast of the Berenberg presentation on Magnite’s investor relations website, which will be available for replay for 90 days.
Magnite (NASDAQ: MGNI) has acquired Carbon, a platform designed for real-time audience management and monetization, as part of its strategy to adapt to the upcoming changes regarding third-party cookies. This acquisition enhances Magnite's identity solutions that focus on first-party data, addressing the evolving demands of advertisers and publishers. Financial terms of the acquisition were not disclosed. The deal aims to combine Carbon's technology with Magnite’s resources to create better audience targeting and advertising value.
Magnite (NASDAQ: MGNI) has been selected as the primary technology partner for GroupM in the US and Canada. This partnership consolidates GroupM's programmatic media buying across CTV, digital video, and display into Magnite's platform. GroupM aims to enhance buying power and optimize advertising strategies through this collaboration. The SpringServe ad server will also be utilized for the GroupM Premium Marketplace. This deal signifies a major advancement in media planning and execution, reflecting the need for efficient digital media investment.
Magnite (NASDAQ: MGNI) reported a remarkable 97% revenue increase to $161.3 million in Q4 2021 compared to Q4 2020. The company's Adjusted EBITDA margin reached 48%, reflecting robust profitability. Despite a dip in net income to $0.5 million, the non-GAAP earnings per share rose 37% to $0.26. CTV revenue ex-TAC surged 252% year-over-year, indicating strong growth in that segment. For Q1 2022, projected revenue ex-TAC is estimated at $105-$109 million, with full-year expectations exceeding $500 million.
Magnite (Nasdaq: MGNI) has launched Live Stream Acceleration (LSA), a technology aimed at optimizing live inventory for CTV publishers. Sling TV reported a 47% increase in ad conversions during a five-week testing period using LSA. This technology ensures timely ad delivery, preventing lost advertising opportunities that equate to 51 seconds of airtime in live events. LSA enhances the advertising ecosystem by regulating queries during audience spikes, enabling more effective targeting for advertisers and improving user experience without compromising privacy.
Magnite (Nasdaq: MGNI) released findings from a study indicating that 44% of cable subscribers would cancel their service if they could access live sports online. The survey conducted among 1,500 US adults revealed that 22% plan to cancel cable within six months. Notably, nearly half of live sports streamers found TV ads integral to their viewing experience, with 62% discovering new products through them. The results suggest a growing trend toward live-streaming subscriptions and a shift in the advertising landscape, highlighting the importance of engaging with audiences through connected TV (CTV).
Magnite (MGNI) has partnered with Samsung Ads to enable programmatic buying of Samsung TV Plus inventory in India. This collaboration allows advertisers to access exclusive connected TV (CTV) inventory on Samsung's ad-supported service, which launched in India in March 2021, offering 45 live channels. The Indian video market is projected to reach $18 billion by 2026, driven by smart TV adoption. This partnership positions Magnite as a key player in India's growing OTT advertising landscape.
Magnite (Nasdaq: MGNI), the leading independent sell-side advertising platform, will release its financial results for Q4 2021 on February 23, 2022. The earnings announcement will occur post-market close, followed by a conference call at 1:30 PM PT / 4:30 PM ET to discuss the results and future outlook. Investors can join the live call via toll-free or direct dial numbers, or listen to a simultaneous audio webcast available on the company's investor relations page.
Magnite (NASDAQ: MGNI) announced the acquisition of the team from Nth Party, a startup focused on cryptographic software for secure audience data sharing. This strategic move enhances Magnite's commitment to developing advanced identity and audience solutions for advertisers. The acquisition involves a team of 7 employees, including 5 engineers, who will work under VP of Engineering Robert Lyons. Magnite's Chief Product Officer, Adam Soroca, emphasized the importance of first-party audience data in advertising, which the Nth Party team will help accelerate.