Magnite Inc Stock Price, News & Analysis

Magnite (NASDAQ: MGNI) has partnered with The E.W. Scripps Company (NASDAQ: SSP) to serve as its preferred sell-side platform for connected TV (CTV) inventory. This partnership allows Scripps to leverage Magnite's advanced technology, enabling access to 100% of its programmatic inventory across all channels. Magnite aims to enhance monetization efforts for Scripps, which operates 61 TV stations and reaches nearly every American through its national news and entertainment networks. The collaboration indicates a strong commitment to innovation in programmatic advertising.

Magnite (Nasdaq: MGNI) announced that Michael Barrett, the President & CEO, will participate in a virtual fireside chat at the 16th Annual Needham Virtual Technology & Media Conference on May 18, 2021, at 11:45 AM Eastern Time. The event will be hosted by Laura Martin from Needham and a live webcast of the presentation can be accessed on Magnite's investor relations website. A replay of the webcast will be available for 180 days post-event. Magnite is the largest independent sell-side advertising platform, aiding publishers in monetizing content across various formats.

Magnite (NASDAQ: MGNI) announced an expansion of its partnership with dentsu Canada, enhancing its CTV advertising capabilities. Dentsu will significantly increase its spending on Magnite, leveraging advanced programmatic techniques. The collaboration aims to optimize campaign performance through audience and behavioral targeting. As CTV is rapidly gaining traction, both companies are poised to capitalize on this growth, with Magnite providing educational support to dentsu's teams to enhance their strategies.

Magnite, Inc. (Nasdaq: MGNI) reported a strong Q1 2021 with total revenue of $60.7 million, marking a 67% increase year over year. This performance includes the recently acquired SpotX, which contributed to significant growth in CTV revenues. The net loss was $12.9 million with a loss per share of $0.11. Adjusted EBITDA rose to $9.4 million, a 236% increase from the previous year. Expectations for Q2 2021 include revenue ex-TAC of $92 million to $96 million, driven by continuing CTV growth.

Magnite (Nasdaq: MGNI) has completed its acquisition of SpotX from RTL Group, establishing the largest independent CTV and video advertising platform. The total purchase price is approximately $1.14 billion, comprising $640 million in cash and around 12.37 million shares of Magnite stock. This acquisition positions Magnite to capture the growing shift of linear TV budgets to digital, with two-thirds of its revenue now in high-growth segments. The company aims to realize over $35 million in annual operating cost synergies, primarily within the first year.

Magnite (Nasdaq: MGNI) released a study titled “The Great Escape,” revealing that nearly 60% of respondents prefer travel brands advertised on connected TV (CTV) over traditional television. The survey of over 900 American travel decision-makers showed strong pent-up demand for travel, with 84% feeling optimistic about safe travel this year. Additionally, 77% are planning to fly, while 86% prefer hotels. CTV advertising proved effective, with 65% visiting advertisers' websites post-ad exposure.

Magnite has released its report "CTV in LATAM: The Future Forward", analyzing over 4,000 consumers across Brazil, Argentina, and Mexico regarding connected TV (CTV) adoption. The findings indicate that 91% of respondents watch streaming TV weekly, with Mexico leading at 92%. A significant 85% prefer streaming over broadcast, and 79% are receptive to CTV advertising. Consumers are willing to pay more than their current subscriptions, with most expressing interest in free, ad-supported services. This study highlights the growing trend of CTV and the potential for marketers in Latin America.

Magnite (Nasdaq: MGNI) will report its financial results for Q1 2021 on May 10, 2021, after market close. The company will hold a conference call at 1:30 PM PT / 4:30 PM ET to discuss these results and future outlook. As the largest independent sell-side advertising platform, Magnite leverages its technology to help publishers monetize content across various screens, including CTV. The company operates globally from key locations including Los Angeles, New York, London, and Sydney.