Welcome to our dedicated page for Magnite news (Ticker: MGNI), a resource for investors and traders seeking the latest updates and insights on Magnite stock.
Magnite, Inc. (NASDAQ: MGNI) is described as the world’s largest independent sell-side advertising company, and its news flow reflects its role in the global ad tech ecosystem. Publishers use Magnite’s technology to monetize content across connected TV, online video, display, and audio, while agencies and brands rely on its platform to access brand-safe, high-quality inventory and execute billions of advertising transactions.
On this page, readers can follow news about Magnite’s product developments, partnerships, financial updates, and legal matters. Recent announcements highlight the evolution of its ClearLine platform to unify curation and activation across premium omnichannel supply, as well as integrations with partners such as Cognitiv to bring deep learning and real-time curation into media buying workflows.
Magnite’s news also covers collaborations that expand programmatic access to new environments, such as cloud gaming on Smart TVs through its partnership with PHȲND and programmatic access to local linear TV inventory through a private marketplace with ITN. In addition, Magnite regularly issues press releases about quarterly financial results, conference participation, and initiatives like Magnite Access being adopted by publisher groups.
Investors, advertisers, and publishers can use this news feed to track how Magnite is positioning its sell-side technology, how it engages with partners across regions such as North America, EMEA, LATAM, and APAC, and how it responds to competitive and regulatory developments, including its disclosed litigation against Google LLC. Bookmark this page to review the latest company-issued updates and market-facing announcements related to MGNI.
Magnite (NASDAQ: MGNI) has released its report, “CTV Is for Everyone: US 2021,” highlighting a significant shift in viewer habits towards Connected TV (CTV). The report shows that 40% of US TV households now watch only CTV, with viewing time increasing by 44% for CTV households compared to 29% for traditional TV. Notably, 90% of CTV viewers prefer ad-supported content. The research indicates a diverse audience on CTV, contrasting with traditional TV’s older demographic. This insight aims to assist advertisers in effectively reaching CTV viewers.
Magnite (NASDAQ: MGNI) has released its report titled “CTV Is for Everyone: EU5 2021”, revealing that 78% of European audiences consume CTV, highlighting its importance in advertising strategies. Between January 2020 and May 2021, CTV consumption saw a 55% increase, while traditional TV grew by only 17%. The study indicates that CTV viewers are more engaged with personalized advertising, with 23% making purchases after being exposed to CTV ads, compared to 12% for traditional TV. The research was conducted in the UK, France, Germany, Spain, and Italy.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, is set to announce its financial results for Q3 2021 on November 3, 2021. The results will be disclosed after market close, followed by a conference call at 1:30 PM PT / 4:30 PM ET to discuss the performance and outlook. Interested parties can join the call via toll-free or direct dial numbers, and a live audio webcast will be available on their investor relations website.
Magnite (MGNI) has been selected as the preferred sell-side platform by fuboTV (FUBO) to support its advertising strategy, coinciding with the 2021 football season launch. This partnership aims to capitalize on the increasing shift from linear TV to connected TV (CTV), with live sports impressions growing 73% from 2019 to 2020 and an additional 26% in 1H 2021. FuboTV's CTV platform accounts for 94% of its total viewing hours, offering advertisers access to premium inventory and first-party audience data, positioning both companies for future growth in the expanding CTV market.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is hosting its Investor Day on September 15, 2021, from 11 am to 2 pm Eastern Time. The event will feature key speakers including Michael Barrett, President & CEO, and other executives. Attendees can join the webcast via this link. Magnite continues to enhance its position in the rapidly growing CTV market, following its recent acquisition of SpotX in April 2021.
Magnite (Nasdaq: MGNI) reported a strong Q2 2021, achieving revenue of $114.5 million, up 170% year-over-year, driven by the inclusion of SpotX for two months post-acquisition. Revenue ex-TAC reached $100.4 million, a 139% increase, with Connected TV (CTV) revenue growing 333% to $34.3 million. Net income was $36.8 million, a turnaround from a net loss of $39.1 million in Q2 2020. Adjusted EBITDA soared to $31.8 million, representing a 32% margin. Future expectations estimate Q3 revenue ex-TAC between $112 million and $116 million.
Magnite (Nasdaq: MGNI), the leading independent sell-side advertising platform, is set to release its financial results for Q2 2021 on August 5, 2021, after market close. A conference call will follow at 1:30 PM PT, where the company's performance and future outlook will be discussed. Notably, Magnite recently acquired SpotX in April 2021, enhancing its presence in the rapidly growing CTV market. The company focuses on monetizing content across various digital formats, serving the needs of publishers and advertisers alike.
Magnite (NASDAQ: MGNI) has acquired SpringServe for approximately $31 million, aiming to enhance its capabilities in the growing connected TV (CTV) advertising sector. This acquisition integrates SpringServe's ad serving technology with Magnite's existing platform, allowing for improved inventory management and customized ad experiences for CTV publishers. The combination is expected to streamline operations and reduce costs for clients like Pluto TV and Sinclair Broadcast Group. SpringServe's CEO will now report to Magnite's CTV chief, further integrating their teams.
Magnite has launched the first phase of its Publisher First-Party Segments Initiative, aimed at providing scalable and privacy-safe audience targeting solutions in a post-cookie environment. With participation from over 30 industry leaders, this initiative currently processes over three billion transactions daily. Moving forward, the project will integrate into Prebid.org for further development, adopting IAB Tech Lab standards. The initiative is seen as a critical step towards enhancing cross-company collaboration and securing publisher-controlled data solutions.
Magnite and tvScientific have launched a groundbreaking program to connect CTV publishers with performance marketers, expanding access to the $72 billion TV advertising market. This initiative targets digital-first marketers who have typically avoided CTV due to brand safety and quality concerns. It aims to unlock significant demand for CTV advertising by providing these marketers with the necessary tools for engagement. The collaboration is expected to generate additional revenue for CTV publishers while offering marketers a brand-safe environment akin to traditional advertising.