Scowtt Appoints AdTech Veteran Ben Trenda as Chief Revenue Officer

Scowtt adds a seasoned AdTech revenue leader as it seeks to scale its ARR from about $10 million toward $100 million.

Rhea-AI Summary

Scowtt (MGNI) appointed AdTech veteran Ben Trenda as Chief Revenue Officer to lead revenue, enterprise sales, agencies, partnerships and go-to-market strategy.

The company reports strong recent momentum, including doubled ARR, a tripled customer base and deployment of its predictive AI technology across more than $500 million in performance marketing spend during the first half of 2026. Scowtt is now approaching $10 million in ARR as it targets scaling toward $100 million. Trenda brings over two decades of digital advertising experience, including roles at Overture/Yahoo, AOL and Rubicon Project (now Magnite), as well as multiple founder and CRO roles with successful AdTech exits. Scowtt previously raised a $12 million Series A led by Inspired Capital.

Positive

• ARR doubled in the first half of 2026
• Customer base tripled in the first half of 2026
• Technology deployed across more than $500 million in performance marketing spend
• Company approaching $10 million in ARR
• Previously raised a $12 million Series A led by Inspired Capital

Negative

• None.

Key Figures

ARR growth: Doubled Customer base growth: Tripled Performance marketing spend: More than $500 million +2 more

ARR growth

Doubled

First half of 2026

Customer base growth

Tripled

First half of 2026

Performance marketing spend

More than $500 million

Spend across which Scowtt deployed its technology

ARR

Approaching $10 million

Current company ARR

ARR scale target

$100 million

Company's stated scale ambition

Key Terms

arr, crm, series a

3 terms

arr financial

"from approximately $10M to $100M in ARR"

ARR, or Annual Recurring Revenue, is the predictable income a business expects to earn each year from ongoing customer subscriptions or contracts. It’s like a steady paycheck that shows the company's ability to generate consistent revenue over time, helping investors assess its stability and growth potential. ARR provides a clear picture of how well a company is performing in building long-term customer relationships.

crm technical

"connects first-party CRM and behavioral signals"

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

series a financial

"raised a $12 million Series A"

Series A is the first major round of outside equity financing for a privately held startup, where professional investors buy ownership stakes in exchange for capital to help the company move from early proof-of-concept toward scalable operations. It matters to investors because it sets an early price for the company and signals market confidence; successful Series A investments can deliver large returns if the business grows, but they also carry high risk similar to backing a promising prototype that still needs development.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Multi-time founder and revenue leader joins Scowtt to help scale the company from approximately $10M to $100M in ARR

SEATTLE, Wash., Sept. 23, 2026 /PRNewswire/ -- Scowtt, the predictive AI platform helping companies optimize advertising, marketing and sales toward future customer outcomes, announced today the appointment of Ben Trenda as Chief Revenue Officer (CRO).

Trenda will lead Scowtt's revenue organization, including enterprise sales, agencies, partnerships and go-to-market strategy, as the company enters its next phase of growth.

The appointment builds on strong momentum for Scowtt. During the first half of 2026, the company doubled ARR, tripled its customer base and deployed its technology across more than $500 million in performance marketing spend. Scowtt is now approaching $10 million in ARR as it builds toward its next stage of scale.

"Ben is a combination of founder, revenue leader and technologist who has spent his career at the forefront of digital advertising," said Eduardo Indacochea, Founder and CEO of Scowtt. "I'm excited to work with Ben to build the go-to-market engine for Scowtt's next phase of growth. We're approaching $10 million in ARR, and Ben is joining us to help build the company that can scale to $100 million and beyond."

Trenda is a longtime AdTech entrepreneur and executive with more than two decades of experience building and scaling technology companies. His career spans the evolution of digital advertising from paid search to programmatic and AI, including roles at Overture/Yahoo, AOL and Rubicon Project, now Magnite (NASDAQ: MGNI). He co-founded iSocket (acquired), served as CEO of Are You a Human (acquired), founded Goodtalk, and later served as President and CRO of Parsec Media (acquired) and CRO of Spaceback (acquired). His career includes multiple successful AdTech exits.

"I've spent my career taking first-of-kind products to market, and I know what it feels like just before a rocket ship startup takes off," said Trenda. "Scowtt's technology speaks on a brand's behalf to the algorithms inside the industry's largest platforms, in a language they can act on. There's no more direct path to measurable outcomes from the platforms that represent most companies' primary acquisition channels. No one other than Eduardo and team could have built this, and I'm excited to partner with them to build the next chapter of Scowtt."

Scowtt connects first-party CRM and behavioral signals with proprietary AI models to predict which prospects will become customers and their future value. Those predictions are activated across platforms including Google, Meta and TikTok, enabling their AI systems to optimize toward future business outcomes rather than relying solely on historical conversions.

Scowtt raised a $12 million Series A led by Inspired Capital, with participation from LiveRamp Ventures and Angeles Ventures.

About Scowtt (https://www.scowtt.com/)

Scowtt is a predictive AI platform for advertising, marketing and sales. The company uses first-party CRM and behavioral signals to predict customer outcomes and activate those predictions across advertising and sales systems, helping companies optimize toward future revenue rather than historical conversions.

Founded in 2024, Scowtt is headquartered in Kirkland, Washington.

View original content to download multimedia:https://www.prnewswire.com/news-releases/scowtt-appoints-adtech-veteran-ben-trenda-as-chief-revenue-officer-302887804.html

SOURCE Scowtt Inc

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What responsibilities will Ben Trenda have as Chief Revenue Officer at Scowtt?

Ben Trenda will lead Scowtt's revenue organization, which includes enterprise sales, agencies, partnerships and overall go-to-market strategy as the company enters its next phase of growth.

What experience does Ben Trenda bring to Scowtt?

Trenda has over two decades in digital advertising, with roles at Overture/Yahoo, AOL and Rubicon Project (now Magnite). He co-founded iSocket, led Are You a Human, founded Goodtalk, and served as President/CRO of Parsec Media and CRO of Spaceback, all of which were acquired, giving him multiple AdTech exit experiences.

How does Scowtt's predictive AI platform work for advertisers and marketers?

Scowtt connects first-party CRM and behavioral signals with proprietary AI models to predict which prospects will become customers and their future value. These predictions are then activated on platforms such as Google, Meta and TikTok, allowing those platforms' AI systems to optimize toward future business outcomes rather than relying only on historical conversions.

Who invested in Scowtt's $12 million Series A round?

Scowtt's $12 million Series A was led by Inspired Capital, with participation from LiveRamp Ventures and Angeles Ventures.

Where is Scowtt based and when was it founded?

Scowtt was founded in 2024 and is headquartered in Kirkland, Washington.