MGO Global Reports that Demand for Stand Flagpoles Is Flying High

Rhea-AI Summary

MGO Global Inc. (NASDAQ:MGOL) experiences a surge in sales of Stand Flagpoles and related accessories due to successful digital marketing strategies during the 2024 National Election. Sales of the 25' Foot Roosevelt Premium flagpole kit increased by 48%, with a 67% rise in repeat customers. The company plans to target a broader audience, including government agencies and commercial entities.

Market Research Analyst

The observed increase in sales for MGO Global Inc.'s flagpoles and accessories may reflect a broader consumer behavior trend where national events, such as elections, drive merchandise sales linked to patriotism. The company's digital marketing strategies, tailored to such events, appear to be effectively capitalizing on this sentiment. This sales surge, particularly the 48% increase in a flagship product, suggests a successful alignment of product offerings with consumer demand during politically significant times.

Moreover, the shift in focus towards the commercial market indicates an intent to diversify the customer base, which could stabilize revenue streams and reduce dependency on seasonal or event-based spikes. The reported 67% rise in brand loyalty, as measured by repeat customer rates, is a significant indicator of customer satisfaction and could forecast a sustainable growth trajectory beyond the election cycle.

Financial Analyst

The reported sales growth figures, especially the 48% increase in sales of a specific product line, are likely to be viewed positively by investors and could lead to upward movements in the company's stock price in the short term. The strategic expansion into the commercial marketplace, targeting government agencies and educational institutions, represents an attempt to capture a new segment that typically involves larger, more stable orders. However, it is important to monitor the company's cost of customer acquisition and marketing spend to ensure that the growth in sales is not simply a result of increased advertising expenses but translates to net positive profitability.

Digital Marketing Specialist

MGO's targeted digital marketing strategies seem to be a key driver behind the reported sales growth. The use of data metrics to inform and refine marketing efforts is a best practice in the digital marketing field, enabling the company to optimize campaigns and improve return on investment. The focus on patriotic themes during an election year is a savvy move that likely resonates with the consumer base. However, it's essential for the company to maintain the relevance and authenticity of its brand messaging to avoid potential backlash or consumer fatigue, especially in a politically charged environment.

Sales Growth and Market Expansion Being Fueled by Successful Digital Marketing Strategies at the time of 2024 National Election

MIAMI, FL, LONDON, UK AND NEW YORK, NY / ACCESSWIRE / March 20, 2024 / MGO Global Inc. (NASDAQ:MGOL), a digitally-native, lifestyle brand portfolio company, ("MGO" or the "Company") today announced that demand for the Company's Stand Flagpoles and related flags, finials and other accessories sold on www.standflagpoles.com is experiencing a notable sales surge.

Voice of America (VOA.com) news recently reported that 2024 will go down as one of the most politically consequential years in history, with national elections in more than 60 countries representing half of the world's population. Maximiliano Ojeda, Co-Founder, Chairman and CEO of MGO, stated, "Given that 2024 is an election year in the United States, we expect a significant increase in sales of American flags and the flagpoles needed to fly them, serving as a symbol of pride and unity for Americans and embodying the ideals of liberty, justice, freedom, love of country and national purpose. As we prepare to celebrate our first anniversary of Stand Flagpoles joining our brand portfolio, we are leveraging the deep learnings and market insight we've gained over the past year to deploy highly targeted digital marketing strategies to reach and inspire patriotic American consumers. The results have been very positive, with month-over-month sales climbing in 2024 and market expansion goals being steadily achieved."

Continuing, Ojeda noted, "Based on data metrics provided to us by Stand Co. last March compared to our current data, sales of our 25' Foot Roosevelt Premium flagpole kit, in particular, was up 48% for the same 90-day period from November through January of 2023 and 2024, respectively. We also saw brand loyalty rising, with the rate of repeat customers returning to www.standflagpoles.com up 67% for the comparable 90-day measurement periods."

"As we march towards the national election in November 2024, we expect to amplify our marketing efforts to capitalize on growing demand for our Stand Flagpole products. Moreover, MGO will be seeking to expand our target audience from largely American homeowners to the commercial marketplace, with emphasis on increasing sales to federal, state and local government agencies, small business owners and schools and universities," concluded Ojeda.

About MGO Global Inc.
MGO Global is actively engaged in building a portfolio of independent, digitally native, lifestyle brands, which are differentiated, yet all defined by distinctive, high-quality products and a shared commitment to delivering high-touch customer experiences across its ecommerce and wholesale channels. MGO is currently comprised of three business units: MGOTeam 1 which operates the The Messi Store, offering a premium line of functional and sporty casual wear, accessories and homewares in collaboration with legendary pro soccer player Leo Messi and created by Ginny Hilfiger, our co-founder and chief brand officer; Americana Liberty, which markets a growing, high-end line of thoughtfully curated home and outdoor products, including Stand Flagpoles; MGO Digital, which leverages data analytics, advanced technology-enabled marketing and our leadership's industry relationships and expertise to identify, incubate and introduce to market new, authentic lifestyle brand concepts. For more information on MGO Global, please visit www.mgoglobalinc.com.

Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to succeed in expanding its market for and increases sales of Stand Flagpole products, and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, customer acceptance of new products, and future measures taken by authorities in the countries wherein the Company has supply chain partners, the demand for the Company's products and the Company's customers' economic condition, the impact of competitive products and pricing, successfully managing and perpetuating the Company's licensing rights with Leo Messi Management, general economic conditions and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.

CONTACT INFORMATION:
MGO Global Inc.
FOR MEDIA AND INVESTOR RELATIONS
Dodi Handy, Director of Communications
Email: ir@mgoteam.com

SOURCE: MGO Global

View the original press release on accesswire.com

What is driving the surge in sales for MGO Global Inc. (MGOL)?

Successful digital marketing strategies during the 2024 National Election are fueling the increased demand for Stand Flagpoles and related accessories.

How much did sales of the 25' Foot Roosevelt Premium flagpole kit increase by?

Sales of the 25' Foot Roosevelt Premium flagpole kit were up by 48% for the same 90-day period from November through January of 2023 and 2024.

What is the percentage increase in repeat customers for Stand Flagpoles?

The rate of repeat customers returning to www.standflagpoles.com increased by 67% for the comparable 90-day measurement periods.

Who is the Co-Founder, Chairman, and CEO of MGO Global Inc. (MGOL)?

Maximiliano Ojeda is the Co-Founder, Chairman, and CEO of MGO Global Inc.

What is MGO Global Inc.'s plan to expand its target audience?

MGO Global Inc. plans to target a broader audience, including federal, state, and local government agencies, small business owners, and schools and universities.