LUXCO INTRODUCES CORTADA, A SMOKED TEQUILA

Rhea-AI Summary

Luxco announces the launch of Cortada Smoked Tequila, a premium tequila featuring both Blanco ($49.99) and Reposado ($54.99) varieties, initially available in Denver and through e-commerce via Shared Pour. Created by fourth-generation Master Distiller Graciela Gonzalez from a family recipe, Cortada is made with hand-selected 100% Blue Weber Agave from Jalisco, Mexico, uniquely smoked with Mesquite and Mexican Oak. The Blanco variety offers notes of ripe pineapple and agave molasses, while the Reposado, aged in bourbon barrels, features hints of dark chocolate, pepper, and clove. This innovative product aims to bring the trending smoked spirits concept to the premium tequila category.

Positive

• Premium positioning with strategic pricing at $49.99 for Blanco and $54.99 for Reposado
• Unique product differentiation combining traditional tequila with trending smoked spirits category
• Multi-channel distribution strategy through local market and e-commerce

Negative

• None.

Fourth-generation Master Distiller Graciela Gonzalez brings an old family recipe back to life with Cortada™ Blanco and Reposado Smoked Tequila, debuting in Denver this summer

ST. LOUIS, June 10, 2025 /PRNewswire/ -- Luxco, Inc. announces the launch of Cortada Smoked Tequila – a new premium tequila cut with a whisper of smoke. Offering both Blanco and Reposado varieties, Cortada Smoked Tequila is available exclusively in Denver and through e-commerce in partnership with Shared Pour. Cortada Smoked Tequila Blanco retails for $49.99 USD and Cortada Smoked Tequila Reposado retails for $54.99 USD.

When fourth-generation Master Distiller Graciela "Grace" Gonzalez discovered a unique recipe passed down by her great-grandfather, she knew she had to try it. Created using hand-selected, estate-grown agave, the already cooked agave is smoked with Mesquite and Mexican Oak, creating a truly unique flavor.

"Cortada represents generations of masterful craft and innovation," said Gonzalez. "It's elegant, but also has a spicy side. Denver is a perfect launch city – a place with rich, cultural history that's always pushing the envelope to create what comes next. I'm excited to see what the exceptionally inventive local mixologists create with Cortada."

Cortada begins in Los Altos and the Valley area of Jalisco, Mexico, where fully mature, 100% Blue Weber Agave are hand-selected for harvest. Within hours it is cooked and smoked over Mexican Oak and Mesquite wood, infusing the agave with just enough smoke for a spicy finish that perfectly complements the sweet, earthy flavors of agave.

Both Cortada expressions offer unique tasting profiles. Cortada Blanco Tequila is the purest expression of the agave, enhanced by a whisper of smoke in the finish. With notes of ripe pineapple, agave molasses and a wood-fired spiciness, it is a smooth and versatile spirit. Cortada Reposado Tequila deepens the agave experience. Aged in bourbon barrels, the smoky finish is accented by hints of dark chocolate, pepper, and clove, creating a rich, balanced spirit for those seeking a departure from the whiskey norm.

While both Cortada Smoked Tequila Blanco and Smoked Tequila Reposado are excellent neat or over ice, this tequila also brings new life to classic Margaritas and Old Fashioneds and invites inspired mixology like a Smoky Ranch Water.

Smokey Ranch Water Recipe

• 1.5oz Cortada
• Soda water
• Fresh lime
• Either a rim of smoked salt, or a grapefruit bitter float
• Dehydrated lime or grapefruit garnish

"Cortada allows us to do something new with tequila," said Cortada Brand Manager Kayleigh Longo. "Smoked spirits are igniting fresh creativity across the spirits world – and Cortada brings that bold innovation to tequila. The way just a hint of smoke interacts with the agave makes it a must-try for anyone seeking a spicier sipping spirit or cocktail experience."

Visit Cortadatequila.com for more information or visit sharedpour.com to order outside of the Denver metropolitan area.

About Cortada Tequila
Generations of excellence inspired us to try something different. Their echoes remind us that extraordinary Tequila isn't merely the result of hard work - it requires subtlety. Nuance. Craft. Born from precision and cultivated with love, our hand-selected, 100% Blue Weber Agave is finished with a whisper of smoke that lets our spirit truly speak. We invite you to discover and share a blend of artistry, tradition and innovation of this distinctive Tequila.

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit Luxco.com.

CONTACT: Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net

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SOURCE Luxco

FAQ

What is Cortada Smoked Tequila's price and where can I buy it?

Cortada Smoked Tequila is available in Denver and through Shared Pour e-commerce, priced at $49.99 for Blanco and $54.99 for Reposado varieties.

How is MGPI's Cortada Tequila made?

Cortada is made from hand-selected 100% Blue Weber Agave from Jalisco, Mexico, which is cooked and then smoked over Mexican Oak and Mesquite wood, creating a unique flavor profile.

What are the flavor profiles of Cortada Blanco and Reposado Tequila?

Cortada Blanco features notes of ripe pineapple and agave molasses with a smoky finish, while Reposado offers hints of dark chocolate, pepper, and clove from bourbon barrel aging.

Who created MGPI's Cortada Smoked Tequila?

Cortada was created by fourth-generation Master Distiller Graciela Gonzalez, based on her great-grandfather's recipe.