Ultrack Systems Inc. (OTC: MJLB) Subsidiary Better Pets Launches First Health Canada–Approved Product, Kicking Off Rebranded Pet Wellness Line
Ultrack Systems (OTC: MJLB) has announced the launch of Better Pets Pet Balm, its first Health Canada-approved product through its subsidiary Better Pets. The company is implementing a four-phase market entry strategy with a lineup of seven SKUs including balms, sprays, and drops, with more products in development.
The company has secured partnerships with major Canadian distributors, including Freedom Pet Supplies which serves over 1,800 retail clients. The products will be available through direct-to-consumer channels and retail partners. The launch comes as the global pet care market exceeded $270 billion in 2024, with projected growth of 6% CAGR through 2030.
Ultrack Systems (OTC: MJLB) ha annunciato il lancio di Better Pets Pet Balm, primo prodotto approvato Health Canada tramite la controllata Better Pets. L'azienda sta applicando una strategia di ingresso sul mercato in quattro fasi con una gamma di sette SKU che includono balsami, spray e gocce, con ulteriori prodotti in sviluppo.
Ha stretto accordi con importanti distributori canadesi, tra cui Freedom Pet Supplies, che supporta oltre 1.800 punti vendita. I prodotti saranno disponibili sia direttamente al consumatore sia tramite partner al dettaglio. Il lancio arriva in un contesto in cui il mercato globale della cura degli animali domestici ha superato i 270 miliardi di dollari nel 2024, con una crescita prevista del 6% all'anno fino al 2030.
Ultrack Systems (OTC: MJLB) anunció el lanzamiento de Better Pets Pet Balm, su primer producto aprobado por Health Canada a través de su filial Better Pets. La empresa está implementando una estrategia de entrada al mercado en cuatro fases con una gama de siete SKUs que incluyen bálsimos, aerosoles y gotas, con más productos en desarrollo.
La compañía ha cerrado alianzas con importantes distribuidores canadienses, entre ellos Freedom Pet Supplies, que atiende a más de 1.800 minoristas. Los productos estarán disponibles a través de venta directa al consumidor y socios minoristas. Este lanzamiento ocurre en un contexto en el que el mercado mundial de cuidado de mascotas superó los 270.000 millones de dólares en 2024, con un crecimiento proyectado del 6% CAGR hasta 2030.
Ultrack Systems (OTC: MJLB)은(는) Better Pets를 통한 Health Canada 승인 최초의 제품 Better Pets Pet Balm의 출시를 발표했습니다. 회사는 4단계 시장 진입 전략을 시행하고 있으며, 밤 balm, 스프레이, 드롭을 포함한 7개의 SKU를 선보이고 있으며 추가 제품이 개발 중입니다.
회사는 Freedom Pet Supplies를 포함한 캐나다 주요 유통업체와 파트너십을 체결했습니다. 이 제품들은 직접 소비자 판매(D2C) 채널과 소매 파트너를 통해 제공될 예정입니다. 이번 출시로 글로벌 반려동물 관리 시장이 2024년에 2,700억 달러를 넘어섰고, 2030년까지 연평균 성장률(CAGR) 6%가 예상됩니다.
Ultrack Systems (OTC: MJLB) a annoncé le lancement de Better Pets Pet Balm, premier produit approuvé par Santé Canada via sa filiale Better Pets. L'entreprise met en œuvre une stratégie d'entrée sur le marché en quatre phases avec une gamme de sept SKU comprenant des baumes, des sprays et des gouttes, avec d'autres produits en cours de développement.
La société a noué des partenariats avec d'importants distributeurs canadiens, dont Freedom Pet Supplies, qui dessert plus de 1 800 points de vente. Les produits seront disponibles via des canaux de vente directe au consommateur et des partenaires de détail. Le lancement survient dans un contexte où le marché mondial des soins pour animaux de compagnie a dépassé 270 milliards de dollars en 2024, avec une croissance prévue de 6% CAGR d'ici 2030.
Ultrack Systems (OTC: MJLB) hat die Einführung von Better Pets Pet Balm angekündigt, ihrem ersten Health-Canada- genehmigten Produkt über die Tochtergesellschaft Better Pets. Das Unternehmen verfolgt eine vierstufige Markteintrittsstrategie mit einer Palette von sieben SKUs, darunter Balsame, Sprays und Tropfen, und weitere Produkte befinden sich in der Entwicklung.
Es hat Partnerschaften mit großen kanadischen Vertreibern geschlossen, darunter Freedom Pet Supplies, der über 1.800 Einzelhändler bedient. Die Produkte werden sowohl über Direct-to-Consumer-Kanäle als auch über Einzelhandelspartner erhältlich sein. Der Start erfolgt in einem Umfeld, in dem der globale Markt für Tierpflege 2024 die Marke von 270 Milliarden US-Dollar überschritten hat, mit einer prognostizierten CAGR von 6% bis 2030.
Ultrack Systems (OTC: MJLB) أعلنت عن إطلاق Better Pets Pet Balm، أول منتج معتمد من Health Canada من خلال شركتها التابعة Better Pets. تقوم الشركة بتنفيذ استراتيجية دخول إلى السوق من أربع مراحل مع مجموعة من سبعة SKU تشمل المراهم والرشوط والقطرات، مع تطوير مزيد من المنتجات.
أبرمت الشركة شراكات مع موزعين كنديين كبار، بما في ذلك Freedom Pet Supplies التي تخدم أكثر من 1,800 عميل بالتجزئة. ستتوفر المنتجات من خلال قنوات البيع المباشر للمستهلك وشركاء التجزئة. يأتي الإطلاق في ظل تجاوز سوق رعاية الحيوانات الأليفة العالمي 270 مليار دولار في 2024، مع نمو متوقع بمعدل CAGR قدره 6% حتى 2030.
Ultrack Systems (OTC: MJLB) 宣布通过其子公司 Better Pets 推出 Better Pets Pet Balm，这也是 Health Canada 批准的第一款产品。公司将实施一个 四阶段的市场进入战略，推出七款 SKU，涵盖膏状物、喷雾和滴剂，未来还将开发更多产品。
公司已与加拿大主要分销商建立伙伴关系，包括 Freedom Pet Supplies，该公司服务于超过 1,800 家零售客户。这些产品将通过直销渠道和零售合作伙伴销售。此举发生在全球宠物护理市场在2024年超过 2700 亿美元的背景下，并预计到 2030 年将实现 6% 的复合年增长率。
- First Health Canada-approved product launch indicates regulatory compliance and market readiness
- Strategic partnerships with major distributors including Freedom Pet Supplies (1,800+ retail clients)
- Entry into growing pet care market worth $270B with 6% CAGR through 2030
- Seven SKUs ready for market with additional products in R&D pipeline
- Initial distribution limited to Canadian market
- Heavy reliance on retail partnerships for market penetration
- Faces competition in crowded pet wellness market
TORONTO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), through its wholly owned subsidiary Better Pets, is pleased to announce the upcoming launch of the Better Pets Pet Balm, its first Health Canada–approved product. This milestone marks the beginning of a staged rollout of Better Pets’ newly rebranded product line, which currently features four market-ready formulations, three of which will be available in two different sizes. There are also a number of additional products under development that will complement the Better Pets product line.
The Better Pets Pet Balm will be the first to market, available directly to consumers via the Better Pets website, followed by distribution to major retail partners across Canada. Initial in-store presence will be built through low-cost, counter-top sales programs, enabling rapid brand awareness while introducing pet owners to the broader Better Pets line.
“Launching the Better Pets Pet Balm is about starting smart—by focusing on a Health Canada–approved formulation that resonates with the Canadian market while navigating the complex regulatory environment for pet products globally,” said Reno Calabrigo, President of Ultrack Systems Inc. “From day one, we’re building both brand trust and momentum by putting a safe, effective, and natural product into the hands of pet owners.”
A Smart Entry Strategy into a Growing Market
Better Pets’ seven SKU roster includes balms, sprays, drops, and other innovative solutions, with several additional formulations in R&D. The Company is pursuing a phased market-entry strategy:
- Phase 1: Launch the Better Pets Pet Balm online, then scale into retail via distributors.
- Phase 2: Strategic roll -out of each product in the currently developed product line
- Phase 3: Expand the offering to include Ear Care (spray & wipes) and Eye Care solutions, both currently in development.
- Phase 4: Introduce additional formulations such as dental hygiene products (chewables, sprays, or water additives) and natural protective solutions, aligning with demand trends identified on platforms like Amazon.
Rebranding for Growth
The new branding and packaging for the Better Pets line is being designed by Empire Media Worx Inc., the firm behind the revamped Better Pets website. The updated platform will include direct-to-consumer e-commerce capabilities, enabling customers to purchase directly through secure online payment options. Testimonials, videos, and educational content will highlight Better Pets’ natural health focus, further building consumer trust and awareness.
Strategic Partnerships & Distribution
Better Pets is already in advanced discussions with major Canadian distributors and retail networks, including:
- Freedom Pet Supplies – serving over 1,800 retail clients, including Global Pet Foods.
- Two other identified distribution sources we are currently engaging
These partnerships will complement the Company’s direct-to-consumer online strategy, positioning Better Pets for both retail penetration and digital market growth.
Pet Care Industry Context
- The global pet care market surpassed
$270 billion in 2024 and is projected to grow at over6% CAGR through 2030 (Grand View Research). - Natural and wellness-focused products represent one of the fastest-growing categories, driven by millennial and Gen Z pet owners who view pets as family members.
- In Canada, the pet population now exceeds 16 million dogs and cats, with consumers increasingly seeking safe, natural, and regulatory-compliant solutions for health, wellness, and hygiene.
By entering the market with a Health Canada–approved, consumer-ready product, Better Pets is strategically positioned to capture early market share and expand into additional high-demand categories.
About Ultrack Systems Inc. (OTC: MJLB):
Ultrack Systems Inc. is a diversified, publicly traded technology and asset management company committed to identifying, acquiring, and scaling high-potential businesses across key growth sectors. From smart logistics and fleet management to health and consumer goods, Ultrack is building a dynamic portfolio designed for long-term value creation and market disruption.
Website: www.ultrack.ca
About Better Pets
Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.
Website: www.mybetterpets.com
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Web: ultrack.ca, mybetterpets.com
X: @UltrackI
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