MJLB Positions Better Pets for Growth as Global Pet Wellness Market Accelerates

Rhea-AI Summary

Ultrack Systems (OTC: MJLB) reported 2025 progress for wholly owned subsidiary Better Pets, including Health Canada regulatory validation, the October 2025 commercial launch of Pet Balm, and an AI-driven e-commerce site now live at mybetterpets.com.

Other milestones: USPTO trademark correspondence (Feb 9), packaging and retail-ready merchandising, and distributor interest representing approximately 1,800–2,000 retail locations pending final rollout. Management plans pre-sales, digital marketing acceleration and evaluation of U.S./EU entry in 2026.

Positive

• Health Canada VPN numbers received for two products
• Commercial launch of Pet Balm in October 2025
• AI-driven e-commerce site mybetterpets.com launched
• Distributor interest covering ~1,800–2,000 retail locations (pending final packaging)

Negative

• USPTO issued a Suspension Notice requiring trademark documentation (response filed Feb 9)
• Retail distribution remains conditional pending final packaging rollout

Launches AI-Driven Interactive Website and Advances Brand & Regulatory Milestones

TORONTO, Feb. 19, 2026 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) today announced significant progress achieved in 2025 by its wholly owned subsidiary, Better Pets, highlighting a series of regulatory, branding, commercialization, and digital transformation milestones that position the company for expansion in 2026 amid continued growth in the global pet wellness industry.

AI-Driven Digital Launch: mybetterpets.com

Better Pets has officially launched its new AI-powered interactive website, now live at:

https://mybetterpets.com/

The upgraded platform introduces an intelligent user experience designed to:

• Educate pet owners on product usage and wellness benefits
• Provide interactive guidance for pet care selection
• Enhance direct-to-consumer conversion
• Support scalable e-commerce growth
  
  

The new digital interface reflects the brand’s commitment to combining regulated pet wellness products with modern consumer engagement technology. Management believes this strengthens Better Pets’ positioning in the fast-growing premium pet care segment.

Market Opportunity

According to research from Grand View Research, Fortune Business Insights, and Euromonitor International, the global pet care market is projected to exceed $250 billion by the end of the decade, driven by increased pet humanization, premiumization, and rising demand for regulated wellness products.

Within this expansion, topical care and health-support categories are among the fastest-growing segments in regulated markets including Canada and the United States.

Strategic Product Focus & Regulatory Validation

During 2025, Better Pets confirmed ownership of more than seven formulations and strategically narrowed its commercialization focus to Pet Balm, enabling a capital-efficient and streamlined market entry.

A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification (VPN) numbers for two products, validating compliance with Canadian regulatory standards and enabling lawful commercialization.

Regulatory approval remains a key barrier to entry in the pet wellness sector and serves as a foundational component of long-term brand credibility.

Trademark Clarification – February 9 Update

On February 9, counsel for Better Pets submitted a formal response to the United States Patent and Trademark Office (USPTO) regarding a previously issued Suspension Notice.

The suspension was triggered after documentation confirming the previously submitted and registered Canadian trademark was inadvertently overlooked by the USPTO during review. The requested documentation had already been filed when originally requested.

Management expects resolution in due course and does not anticipate material impact to ongoing operations.

Reference:
https://tsdr.uspto.gov/#caseNumber=97929972&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch

Commercial Launch & Brand Expansion

In October 2025, Better Pets officially launched its first Health Canada–approved product, Pet Balm, transitioning from development to active commercialization.

Ultrack Systems Inc. engaged Empire Media Worx as agency of record to lead a full brand modernization initiative. Multiple branding concepts were validated, final packaging was approved, and production-ready labeling was completed.

Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed to support high-visibility retail placement.

Distribution & Retail Readiness

Better Pets has advanced its hybrid distribution model combining:

• Direct-to-consumer e-commerce via mybetterpets.com
• Distributor-supported retail expansion

Freedom Pet Supplies (representing approximately 1,800–2,000 retail locations) has agreed in principle to carry Better Pets products pending final packaging rollout.

Additional operational infrastructure completed in 2025 includes:

• Distributor sell sheets
• E-commerce backend implementation
• Digital marketing preparation
  
  

2026 Growth Strategy

With regulatory approvals secured and digital infrastructure launched, Better Pets enters 2026 focused on execution.

Planned initiatives include:

• Launch of pre-sales campaigns
• Expansion of direct-to-consumer sales
• Digital marketing acceleration
• Retail placement execution
• Evaluation of U.S. and EU market entry (subject to regulatory approvals)
  
  

Forward-Looking Portfolio Updates

Management further notes that additional updates regarding:

• PurRx strategy
• Ultrack’s tracking division direction

will be forthcoming as strategic decisions are finalized.

Long-Term Value Positioning

Management believes the combination of:

• Regulatory compliance
• AI-enabled digital infrastructure
• Brand modernization
• Retail readiness
• Disciplined capital deployment
  
  

positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.

About Ultrack Systems Inc. (OTC: MJLB)

Ultrack Systems Inc. is a diversified technology and asset management company dedicated to identifying, acquiring, and scaling high-potential businesses across key growth sectors, including smart logistics, digital health, and consumer wellness. Through strategic innovation, disciplined management, and shareholder-focused execution, Ultrack continues to build value-driven brands that make a measurable impact in today’s evolving marketplace. Website: www.ultrack.ca

About Better Pets
Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.
Website: https://mybetterpets.com/

Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.

Investor Contact:
Email: info@ultrack.ca
Website: ultrack.ca
Website: https://mybetterpets.com/
X: @UltrackI

FAQ

What regulatory milestones did MJLB announce for Better Pets in 2025?

Better Pets received Health Canada Veterinary Product Notification numbers for two products, validating regulatory compliance. According to the company, these VPN numbers enable lawful commercialization in Canada and support brand credibility for future market expansion.

When did MJLB launch Better Pets' first Health Canada–approved product?

Better Pets launched its first Health Canada–approved product, Pet Balm, in October 2025 as its initial commercial offering. According to the company, this marks the transition from development to active commercialization and retail readiness.

What is the purpose of the new mybetterpets.com site announced by MJLB?

The AI-driven site is designed to educate owners, guide product selection, and boost e-commerce conversions. According to the company, the platform supports scalable DTC sales and interactive consumer engagement for regulated pet wellness products.

How broad is the potential retail distribution for Better Pets products under MJLB?

Freedom Pet Supplies has agreed in principle to carry Better Pets across approximately 1,800–2,000 retail locations, pending final packaging rollout. According to the company, this represents significant retail visibility if finalized.

What is the status of Better Pets' trademark issue with the USPTO (MJLB)?

Counsel submitted a formal USPTO response on February 9 addressing a Suspension Notice related to overlooked Canadian trademark documentation. According to the company, the required materials were previously filed and management expects resolution without material operational impact.

What are Better Pets' main growth priorities for 2026 under MJLB?

Better Pets plans pre-sales campaigns, direct-to-consumer expansion, digital marketing acceleration and retail placement execution in 2026. According to the company, evaluation of U.S. and EU entry will follow, subject to regulatory approvals.