Introducing the MARVEL OREO Stuf of Doom Cookies: The Culmination of Marvel and the OREO Brand's Iconic Collaboration
Mondelēz International (Nasdaq: MDLZ) and Marvel launch the limited‑edition MARVEL OREO Stuf of Doom Cookies, featuring a Masked Decadence flavor (chocolate graham and toasted marshmallow creme), Doctor Doom embossment, and black-to-green color-changing creme.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Mondelēz International (Nasdaq: MDLZ) and Marvel launch the limited‑edition MARVEL OREO Stuf of Doom Cookies, featuring a Masked Decadence flavor (chocolate graham and toasted marshmallow creme), Doctor Doom embossment, and black-to-green color-changing creme. Packs go on presale Feb 23 and hit nationwide retail March 2, 2026, while supplies last.
The rollout includes fan events (Feb 21 Brooklyn preview), comic-style art by Todd Nauck, interactive digital storytelling, and promotional signed packs for early attendees.
Details
News Market Reaction – MDLZ
On Feb 19, the day this news came out, MDLZ closed 2.40% below the previous close.
Data tracked by StockTitan Argus for the Feb 19 session.
Key Figures
- Event time
- 10:00 AM EST
- Brooklyn Dumbo Archway launch event on February 21
- Signed packs
- 50 cookie packs
- First attendees receiving Todd Nauck–signed packs at launch event
- Presale date
- February 23
- Special-edition packs presale at OREO.com/UnwrapTheCollab
- Retail launch date
- March 2
- Nationwide retail launch of MARVEL OREO Stuf of Doom Cookies
- Annual OREO sales
- Over 60 billion cookies
- Global OREO cookies sold each year
- U.S. OREO sales
- More than 20 billion cookies
- OREO cookies sold annually in the U.S.
- Cumulative OREO sales
- Estimated 500 billion cookies
- Total OREO cookies sold since 1912
- Net revenues
- $38.5 billion
- Mondelēz International 2025 net revenues cited in article
Historical Context
-
Management highlighted stronger snack business and reaccelerating profitable growth targets.
-
Declared regular quarterly dividend of $0.50 per share with set record and pay dates.
-
Reported FY2025 revenue growth, EPS declines, cash generation and 2026 guidance ranges.
-
Announced RITZ Big Game commercial and limited-edition crackers with integrated campaign.
-
Named Luca Zaramella EVP, COO and CFO, expanding oversight of global operations.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The MARVEL OREO Stuf of Doom Cookies feature a new mysterious Masked Decadence flavor and will hit shelves on March 2
The MARVEL OREO Stuf of Doom Cookies introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme and features an embossment of Doctor Doom's infamous mask. Like the MARVEL OREO Stuf of Legends Cookies, the MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand's innovative color-changing technology, with a black creme that turns your tongue Doom's signature green when you lick it.
The MARVEL OREO Stuf of Doom Cookies also feature Marvel Comic-style depictions of Doctor Doom, illustrated by renowned Marvel Comics artist Todd Nauck.
"With the MARVEL OREO Stuf of Doom Cookies, we're bringing an exciting and interactive finale to the fan-focused journey we started with the launch of the MARVEL OREO Stuf of Legends Cookies," said Matt Foley, Vice President of OREO. "We marked the final chapter in our most ambitious collaboration yet by handing the story over to the fans. By blending the OREO brand's playful nature with Marvel's legendary storytelling, our interactive experience made fans the heroes, setting a new standard for how brands can create cultural moments with passionate fandoms."
Together with the MARVEL OREO Stuf of Legends Cookies, the MARVEL OREO Stuf of Doom Cookies represent a Marvel Comics–inspired story arc that invites dedicated fans into the twists and turns of the Marvel Universe like never before, with AMERICA'S FAVORITE COOKIE® right at the delicious center. After collecting all three MARVEL OREO Stuf of Legends Cookie Packs and placing them side by side, fans can finally complete their collection by placing the MARVEL OREO Stuf of Doom Cookie Pack above to unveil a hidden scene that showcases the full story behind the Marvel and OREO brand's collaboration.
To celebrate the culmination of their legendary collaboration, the OREO brand and Marvel will bring the experience to life on Saturday, February 21 at Brooklyn's Dumbo Archway. Starting at 10:00 AM EST, Marvel enthusiasts and OREO cookie lovers will enjoy an exclusive first taste of the MARVEL OREO Stuf of Doom Cookies before they hit shelves. The first 50 people will also receive a cookie pack signed by Todd Nauck, the Marvel Comics artist behind the pack illustrations! Attendees will get a first-hand look at a true twist of power, reflecting the classic machinations of Doctor Doom, as the unexpected arrival of the MARVEL OREO Stuf of Doom Cookies unfolds.
Unleash a Twist of Power yourself by purchasing the MARVEL OREO Stuf of Doom Cookie Packs. Special-edition packs will be available for presale starting on February 23 at OREO.com/UnwrapTheCollab, with a nationwide retail launch beginning on March 2 and available for a limited time, while supplies last.
For more information on the MARVEL OREO Stuf of Doom Cookies, fans can visit MarvelOREOStufOfLegends.com or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO.
About OREO Cookies
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/introducing-the-marvel-oreo-stuf-of-doom-cookies-the-culmination-of-marvel-and-the-oreo-brands-iconic-collaboration-302692099.html
SOURCE Mondelēz International
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.