Introducing the MARVEL OREO Stuf of Doom Cookies: The Culmination of Marvel and the OREO Brand's Iconic Collaboration

Rhea-AI Summary

Mondelēz International (Nasdaq: MDLZ) and Marvel launch the limited‑edition MARVEL OREO Stuf of Doom Cookies, featuring a Masked Decadence flavor (chocolate graham and toasted marshmallow creme), Doctor Doom embossment, and black-to-green color-changing creme. Packs go on presale Feb 23 and hit nationwide retail March 2, 2026, while supplies last.

The rollout includes fan events (Feb 21 Brooklyn preview), comic-style art by Todd Nauck, interactive digital storytelling, and promotional signed packs for early attendees.

Key Figures

Event time: 10:00 AM EST Signed packs: 50 cookie packs Presale date: February 23 +5 more

8 metrics

Event time 10:00 AM EST Brooklyn Dumbo Archway launch event on February 21

Signed packs 50 cookie packs First attendees receiving Todd Nauck–signed packs at launch event

Presale date February 23 Special-edition packs presale at OREO.com/UnwrapTheCollab

Retail launch date March 2 Nationwide retail launch of MARVEL OREO Stuf of Doom Cookies

Annual OREO sales Over 60 billion cookies Global OREO cookies sold each year

U.S. OREO sales More than 20 billion cookies OREO cookies sold annually in the U.S.

Cumulative OREO sales Estimated 500 billion cookies Total OREO cookies sold since 1912

Net revenues $38.5 billion Mondelēz International 2025 net revenues cited in article

Market Reality Check

Price: $60.08 Vol: Volume 7,886,310 is below...

low vol

$60.08 Last Close

Volume Volume 7,886,310 is below the 20-day average of 11,930,181, suggesting a relatively quiet tape into this brand announcement. low

Technical Shares at $60.08 are trading below the 200-day MA of $61.67, about 15.56% under the 52-week high and 17.34% above the 52-week low.

Peers on Argus

MDLZ was up 0.37% on light volume while key peers showed mixed, modest moves: HS...

MDLZ was up 0.37% on light volume while key peers showed mixed, modest moves: HSY +1.08%, BUD +0.14%, CL +0.30%, MO +0.18%, and DEO -0.23%. With no peers in the momentum scanner and no same-day peer headlines, the reaction appears idiosyncratic rather than part of a broader confectionery move.

Historical Context

5 past events · Latest: Feb 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 17	CAGNY outlook update	Positive	-4.4%	Management highlighted stronger snack business and reaccelerating profitable growth targets.
Feb 12	Dividend declaration	Positive	+0.6%	Declared regular quarterly dividend of $0.50 per share with set record and pay dates.
Feb 03	Q4 and FY2025 results	Neutral	+1.3%	Reported FY2025 revenue growth, EPS declines, cash generation and 2026 guidance ranges.
Feb 03	RITZ brand campaign	Positive	+1.3%	Announced RITZ Big Game commercial and limited-edition crackers with integrated campaign.
Jan 29	Leadership change	Positive	+2.0%	Named Luca Zaramella EVP, COO and CFO, expanding oversight of global operations.

Pattern Detected

Recent MDLZ news has generally seen share price reactions align with the tone of announcements, with one notable divergence on a positive CAGNY outlook update.

Recent Company History

Over the past few weeks, Mondelēz has reported FY2025 results with $38.54B in net revenue and detailed 2026 guidance, outlined a structurally stronger business and growth ambitions at the Feb 17, 2026 CAGNY conference, and maintained capital returns with a $0.50 quarterly dividend. Brand-building has remained active, including a high-profile RITZ Big Game campaign. Leadership changes elevated Luca Zaramella to EVP, COO and CFO. Today’s Marvel OREO collaboration extends this marketing-led brand strategy rather than altering financial guidance.

Regulatory & Risk Context

Active S-3 Shelf

Shelf Active

Active S-3 Shelf Registration 2026-02-04

On Feb 4, 2026, Mondelēz filed an automatic shelf registration statement on Form S-3ASR, which is effective and currently unused. It permits the company and certain securityholders to issue a range of securities from time to time for purposes including debt repayment, working capital, capital expenditures, investments, acquisitions and share repurchases.

Market Pulse Summary

This announcement highlights Mondelēz’s strategy of leveraging iconic brands and entertainment partn...

Analysis

This announcement highlights Mondelēz’s strategy of leveraging iconic brands and entertainment partnerships to deepen engagement, using the Marvel collaboration to extend OREO’s cultural reach. Recent history shows parallel efforts in advertising and product innovation alongside detailed financial guidance and leadership changes. Investors may watch how such limited-time offerings contribute to sustaining OREO’s scale of over 60 billion cookies sold annually and support broader growth targets communicated in recent presentations.

AI-generated analysis. Not financial advice.

The MARVEL OREO Stuf of Doom Cookies feature a new mysterious Masked Decadence flavor and will hit shelves on March 2

EAST HANOVER, N.J., Feb. 19, 2026 /PRNewswire/ -- When the OREO brand fuses its playful DNA with Marvel's epic storytelling, you get more than a product launch, you get an unforgettable experience that cements the OREO brand as a snacking powerhouse rooted in culture. The launch of the first three MARVEL OREO Stuf of Legends Cookie Packs left fans in suspense, with the fate of the elusive fourth and final pack unknown amid Super Villain interference. Fans worked fearlessly to safely deliver the mystery fourth packs in an interactive digital adventure at MarvelOREOStufOfLegends.com, only to discover a twist of power upon arrival. Behold! The packs fans were protecting and safely delivering were actually the MARVEL OREO Stuf of Doom Cookie Packs.

The MARVEL OREO Stuf of Doom Cookies introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme and features an embossment of Doctor Doom's infamous mask. Like the MARVEL OREO Stuf of Legends Cookies, the MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand's innovative color-changing technology, with a black creme that turns your tongue Doom's signature green when you lick it.

The MARVEL OREO Stuf of Doom Cookies also feature Marvel Comic-style depictions of Doctor Doom, illustrated by renowned Marvel Comics artist Todd Nauck. 

"With the MARVEL OREO Stuf of Doom Cookies, we're bringing an exciting and interactive finale to the fan-focused journey we started with the launch of the MARVEL OREO Stuf of Legends Cookies," said Matt Foley, Vice President of OREO. "We marked the final chapter in our most ambitious collaboration yet by handing the story over to the fans. By blending the OREO brand's playful nature with Marvel's legendary storytelling, our interactive experience made fans the heroes, setting a new standard for how brands can create cultural moments with passionate fandoms."

Together with the MARVEL OREO Stuf of Legends Cookies, the MARVEL OREO Stuf of Doom Cookies represent a Marvel Comics–inspired story arc that invites dedicated fans into the twists and turns of the Marvel Universe like never before, with AMERICA'S FAVORITE COOKIE® right at the delicious center. After collecting all three MARVEL OREO Stuf of Legends Cookie Packs and placing them side by side, fans can finally complete their collection by placing the MARVEL OREO Stuf of Doom Cookie Pack above to unveil a hidden scene that showcases the full story behind the Marvel and OREO brand's collaboration.

To celebrate the culmination of their legendary collaboration, the OREO brand and Marvel will bring the experience to life on Saturday, February 21 at Brooklyn's Dumbo Archway. Starting at 10:00 AM EST, Marvel enthusiasts and OREO cookie lovers will enjoy an exclusive first taste of the MARVEL OREO Stuf of Doom Cookies before they hit shelves. The first 50 people will also receive a cookie pack signed by Todd Nauck, the Marvel Comics artist behind the pack illustrations! Attendees will get a first-hand look at a true twist of power, reflecting the classic machinations of Doctor Doom, as the unexpected arrival of the MARVEL OREO Stuf of Doom Cookies unfolds.

Unleash a Twist of Power yourself by purchasing the MARVEL OREO Stuf of Doom Cookie Packs. Special-edition packs will be available for presale starting on February 23 at OREO.com/UnwrapTheCollab, with a nationwide retail launch beginning on March 2 and available for a limited time, while supplies last.

For more information on the MARVEL OREO Stuf of Doom Cookies, fans can visit MarvelOREOStufOfLegends.com or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO.

About OREO Cookies
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO.  

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately $38.5 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBERLONE chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com

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SOURCE Mondelēz International

FAQ

When will the MARVEL OREO Stuf of Doom Cookies (MDLZ) be available in stores?

They launch nationwide in stores on March 2, 2026. According to Mondelēz, presale orders begin February 23 at OREO.com/UnwrapTheCollab, with availability limited while supplies last.

What is the flavor and special features of the MARVEL OREO Stuf of Doom Cookies (MDLZ)?

The cookies feature a Masked Decadence flavor with chocolate graham and toasted marshmallow creme. According to Mondelēz, they include a Doctor Doom embossment and color-changing black creme that turns your tongue green.

Will there be any live events or promotions for the MARVEL OREO Stuf of Doom launch (MDLZ)?

Yes, a preview event is scheduled for Feb 21, 2026 at Brooklyn's Dumbo Archway. According to Mondelēz, the first 50 attendees receive a Todd Nauck-signed pack and an exclusive early taste.

Where can fans preorder the MARVEL OREO Stuf of Doom Cookie Packs (MDLZ)?

Presales start at OREO.com/UnwrapTheCollab on Feb 23, 2026. According to Mondelēz, special‑edition packs will be available online before the nationwide retail launch on March 2.

Who illustrated the MARVEL OREO Stuf of Doom Cookie pack art for this MDLZ collaboration?

The pack illustrations were created by Marvel Comics artist Todd Nauck. According to Mondelēz, his comic-style depictions of Doctor Doom appear on the limited-edition packaging.

How does the MARVEL OREO Stuf of Doom finish the OREO and Marvel collaboration (MDLZ)?

The Doom pack completes the four-pack story arc started by Stuf of Legends, revealing a hidden scene when assembled. According to Mondelēz, the launch culminates an interactive fan-driven campaign.