Jeep® Brand Cuts Through the Cold With Gladiator Whitecap, the Next Mission in the 'Convoy' Campaign
Rhea-AI Summary
Jeep (STLA) debuts the 2026 Gladiator Whitecap, a heritage-inspired special edition in the Convoy campaign. Available on Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap adds a two-tone Bright White roof, grille and decals. Starting MSRP: $495. Nationwide availability: later this spring.
Core Gladiator specs remain: 7,700-lb towing, 1,720-lb payload, 5-foot steel bed, removable roof and doors.
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Key Figures
Market Reality Check
Peers on Argus
Key auto peers LI, F, HMC, XPEV and RIVN all show negative moves today, with RIVN down 5.6% appearing in momentum scans, suggesting broader sector pressure even as STLA trades lower.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 18 | EV forecasts scrutiny | Negative | +0.1% | Market scrutiny of overly optimistic EV adoption and financial implications. |
| Feb 17 | Ad campaign traction | Positive | +1.0% | Jeep ad tops YouTube AdBlitz automotive rankings, boosting digital engagement. |
| Feb 12 | Wrangler Willys launch | Positive | +3.7% | Debut of limited‑edition Wrangler Willys 392 with performance upgrades and premium pricing. |
| Feb 12 | Pacifica award win | Positive | +3.7% | Chrysler Pacifica earns 10th consecutive Consumer Guide Best Buy award. |
| Feb 06 | Executive recognition | Positive | -23.7% | Trailblazer award for executive leadership coincides with a sharp share-price decline. |
Recent positive brand/product news often saw gains, but there are notable divergence cases on both good and bad news.
Over recent months, STLA news centered on brand marketing, product launches and corporate scrutiny. A critical piece on EV adoption assumptions on Feb 18 had only a slight +0.13% reaction, while Jeep and Chrysler marketing and product stories on Feb 12–17 coincided with gains of about +3.67% and +1.03%. A leadership award on Feb 6 aligned with a sharp -23.69% move, showing that stock performance can decouple from headline tone. Today’s Gladiator Whitecap launch fits the pattern of branding and product-focus announcements.
Market Pulse Summary
This announcement highlights the 2026 Jeep Gladiator Whitecap, a heritage-inspired special edition priced from $495 on key trims, emphasizing customization and Jeep’s roots dating back to 1941. It follows a series of marketing- and product-driven headlines for STLA brands. At the same time, recent 6-K filings detailed significant €22.2 billion in charges and a projected €19–€21 billion 2025 net loss, so investors may watch upcoming full-year results and the May 21 Investor Day for broader strategic and financial updates.
AI-generated analysis. Not financial advice.
AUBURN HILLS, Mich., Feb. 19, 2026 /PRNewswire/ --
- Second mission in the Jeep® brand's Gladiator "Convoy" campaign, following Shadow Ops
- Heritage-theme, two-tone execution inspired by Jeep brand legacy
- Available across Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X trims, starting at only
$495
Jeep® brand continues its mission-driven Convoy campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage-inspired special edition that celebrates Jeep's legendary roots through a bold, unmistakable design. Following the stealth-forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage-inspired colorways, honoring more than eight decades of off-road leadership with a timeless two-tone look.
"As the second mission in our Convoy campaign, the Jeep Gladiator Whitecap acknowledges where we've been," said Bob Broderdorf, Jeep CEO. "It offers a clear nod to Jeep heritage, rooted in 1941, and built for today's adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup."
Inspired by the earliest Jeep vehicles, Gladiator Whitecap pays tribute to the brand's origins with a distinctive two-tone execution that feels both classic and trail-ready. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator.
Signature exterior elements include:
- Bright White painted roof
- Bright White painted iconic seven-slot grille
- Bright White 1941 side-stripe decal
- Bright White hood decal on Rubicon, Rubicon X, Mojave and Mojave X
Core Jeep Gladiator capability remains a key differentiator, with an unsurpassed 7,700-lb towing capacity, a maximum payload of 1,720 lbs, a 5-foot steel bed with integrated tie-downs and an easy-lift tailgate, as well as available lockable and removable rear-seat storage bins for added interior flexibility, and it remains the only open-air pickup in the industry with a removable roof and doors, a feature unique to the Jeep brand.
Built from Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that's daily driving, extreme off-road adventures or high-speed desert performance.
For model-year 2026, updates across the Gladiator lineup strengthen overall value, adding new features and refinements that make it an even more capable choice for those seeking off-road capability.
The Jeep Gladiator Whitecap will be available at dealerships nationwide later this spring with a starting MSRP of
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
What is the price and availability of the 2026 Jeep Gladiator Whitecap (STLA)?
Which Gladiator trims will offer the Whitecap special edition on STLA vehicles?
What distinctive exterior features define the Gladiator Whitecap on STLA models?
Does the Gladiator Whitecap change Gladiator towing or payload specifications (STLA)?
How does the Gladiator Whitecap fit into Jeep's Convoy campaign for STLA?
