Jeep® Brand Cuts Through the Cold With Gladiator Whitecap, the Next Mission in the 'Convoy' Campaign
Jeep (STLA) debuts the 2026 Gladiator Whitecap, a heritage-inspired special edition in the Convoy campaign.
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Rhea-AI Summary
Jeep (STLA) debuts the 2026 Gladiator Whitecap, a heritage-inspired special edition in the Convoy campaign. Available on Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap adds a two-tone Bright White roof, grille and decals. Starting MSRP: $495. Nationwide availability: later this spring.
Core Gladiator specs remain: 7,700-lb towing, 1,720-lb payload, 5-foot steel bed, removable roof and doors.
Details
News Market Reaction – STLA
On Feb 19, the day this news came out, STLA closed 4.21% below the previous close.
Data tracked by StockTitan Argus for the Feb 19 session.
Key Figures
- H2 2025 charges
- €22.2 billion
- Business reset and EV shift realignment (H2 2025)
- 2025 net loss guidance
- €19–€21 billion
- Projected full-year 2025 net loss
- Cash payments
- €6.5 billion
- Expected over four years tied to restructuring actions
- Hybrid bond authorization
- €5 billion
- Board authorization for non-convertible subordinated perpetual hybrid bonds
- Industrial liquidity
- €46 billion
- Estimated industrial available liquidity at 2025 year-end
- H2 2025 net revenues
- €78–€80 billion
- Preliminary H2 2025 net revenue range
- H2 2025 shipments
- 2.82 million units
- Consolidated shipments, up 11% year-over-year
- Q4 2025 shipments
- 1.5 million units
- Q4 2025 consolidated shipments, up 9% year-over-year
Historical Context
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Market scrutiny of overly optimistic EV adoption and financial implications.
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Jeep ad tops YouTube AdBlitz automotive rankings, boosting digital engagement.
-
Debut of limited‑edition Wrangler Willys 392 with performance upgrades and premium pricing.
-
Chrysler Pacifica earns 10th consecutive Consumer Guide Best Buy award.
-
Trailblazer award for executive leadership coincides with a sharp share-price decline.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
AUBURN HILLS, Mich., Feb. 19, 2026 /PRNewswire/ --
- Second mission in the Jeep® brand's Gladiator "Convoy" campaign, following Shadow Ops
- Heritage-theme, two-tone execution inspired by Jeep brand legacy
- Available across Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X trims, starting at only
$495
Jeep® brand continues its mission-driven Convoy campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage-inspired special edition that celebrates Jeep's legendary roots through a bold, unmistakable design. Following the stealth-forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to heritage-inspired colorways, honoring more than eight decades of off-road leadership with a timeless two-tone look.
"As the second mission in our Convoy campaign, the Jeep Gladiator Whitecap acknowledges where we've been," said Bob Broderdorf, Jeep CEO. "It offers a clear nod to Jeep heritage, rooted in 1941, and built for today's adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup."
Inspired by the earliest Jeep vehicles, Gladiator Whitecap pays tribute to the brand's origins with a distinctive two-tone execution that feels both classic and trail-ready. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator.
Signature exterior elements include:
- Bright White painted roof
- Bright White painted iconic seven-slot grille
- Bright White 1941 side-stripe decal
- Bright White hood decal on Rubicon, Rubicon X, Mojave and Mojave X
Core Jeep Gladiator capability remains a key differentiator, with an unsurpassed 7,700-lb towing capacity, a maximum payload of 1,720 lbs, a 5-foot steel bed with integrated tie-downs and an easy-lift tailgate, as well as available lockable and removable rear-seat storage bins for added interior flexibility, and it remains the only open-air pickup in the industry with a removable roof and doors, a feature unique to the Jeep brand.
Built from Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that's daily driving, extreme off-road adventures or high-speed desert performance.
For model-year 2026, updates across the Gladiator lineup strengthen overall value, adding new features and refinements that make it an even more capable choice for those seeking off-road capability.
The Jeep Gladiator Whitecap will be available at dealerships nationwide later this spring with a starting MSRP of
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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