UFC GYM Rolls Out MMA.INC’s BJJLink.com Software as the Technology Engine to Power its Global Brazilian Jiu Jitsu (BJJ) Franchise Growth
Mixed Martial Arts Group (NYSE:MMA) has expanded its strategic partnership with UFC GYM, making BJJLink.com the official gym management software platform for all new UFC GYM BJJ franchise studios. The multi-year agreement supports UFC GYM's global expansion of 45 new gyms in 2025, with the first franchise opening in Florida.
BJJLink.com will serve as the digital backbone for UFC GYM's BJJ franchise studios, providing an all-in-one operating system that includes mobile check-in, curriculum management, scheduling, payment processing, and CRM capabilities. Franchisees will gain access to BJJLink Admin+, designed to streamline operations and drive growth.
The partnership builds on MMA.INC's existing relationship with UFC GYM, which includes integrating the Warrior Training Program subscription sales across 150+ locations worldwide. The new BJJ-first models will range from 2,000 to 5,000 square feet, featuring advanced mat spaces and recovery zones.
Mixed Martial Arts Group (NYSE:MMA) ha ampliato la partnership strategica con UFC GYM, designando BJJLink.com come piattaforma ufficiale di gestione per tutte le nuove palestre franchising UFC GYM BJJ. L'accordo pluriennale supporta l'espansione globale di UFC GYM con 45 nuove strutture nel 2025, la prima in apertura in Florida.
BJJLink.com fungerà da spina dorsale digitale per gli studi BJJ in franchising di UFC GYM, offrendo un sistema operativo integrato con check-in mobile, gestione dei programmi didattici, pianificazione, gestione dei pagamenti e funzionalità CRM. I franchisee avranno accesso a BJJLink Admin+, pensato per semplificare le operazioni e favorire la crescita.
La partnership si basa sul rapporto già esistente tra MMA.INC e UFC GYM, che comprende l'integrazione delle vendite in abbonamento del Warrior Training Program in oltre 150 sedi nel mondo. I nuovi modelli incentrati sul BJJ avranno superfici comprese tra 2.000 e 5.000 piedi quadrati, con ampie aree tatami e zone per il recupero.
Mixed Martial Arts Group (NYSE:MMA) ha ampliado su alianza estratégica con UFC GYM, nombrando a BJJLink.com como la plataforma oficial de gestión de gimnasios para todos los nuevos estudios franquiciados de UFC GYM BJJ. El acuerdo plurianual respalda la expansión global de UFC GYM con 45 nuevos gimnasios en 2025, el primero de ellos en Florida.
BJJLink.com será la columna vertebral digital de los estudios franquiciados BJJ de UFC GYM, proporcionando un sistema operativo todo en uno que incluye check-in móvil, gestión de currículum, programación, procesamiento de pagos y capacidades CRM. Los franquiciados accederán a BJJLink Admin+, diseñado para agilizar las operaciones y potenciar el crecimiento.
La alianza se apoya en la relación existente entre MMA.INC y UFC GYM, que ya integra las ventas por suscripción del Warrior Training Program en más de 150 ubicaciones en todo el mundo. Los nuevos modelos centrados en BJJ tendrán entre 2.000 y 5.000 pies cuadrados, con espacios avanzados de tatami y zonas de recuperación.
Mixed Martial Arts Group (NYSE:MMA)가 UFC GYM과의 전략적 파트너십을 확대하여 BJJLink.com을 모든 신규 UFC GYM BJJ 프랜차이즈 스튜디오의 공식 체육관 관리 소프트웨어 플랫폼으로 지정했습니다. 다년 계약은 UFC GYM의 글로벌 확장, 2025년 45개 신규 체육관 지원을 목표로 하며 첫 프랜차이즈는 플로리다에서 개설됩니다.
BJJLink.com은 모바일 체크인, 커리큘럼 관리, 스케줄링, 결제 처리 및 CRM 기능을 포함한 올인원 운영 시스템을 제공하며 UFC GYM의 BJJ 프랜차이즈 스튜디오의 디지털 핵심 역할을 합니다. 프랜차이즈는 운영을 간소화하고 성장을 촉진하도록 설계된 BJJLink Admin+에 접근할 수 있게 됩니다.
이번 파트너십은 MMA.INC와 UFC GYM 간 기존 관계를 기반으로 하며, 여기에는 전 세계 150개 이상의 지점에 걸친 Warrior Training Program 구독 판매 통합이 포함됩니다. 새로 도입되는 BJJ 중심 모델은 2,000에서 5,000 평방피트 규모로 고급 매트 공간과 회복 구역을 갖출 예정입니다.
Mixed Martial Arts Group (NYSE:MMA) a étendu son partenariat stratégique avec UFC GYM, désignant BJJLink.com comme la plateforme officielle de gestion des salles pour tous les nouveaux studios franchisés UFC GYM BJJ. Cet accord pluriannuel soutient l'expansion mondiale d'UFC GYM avec 45 nouvelles salles en 2025, la première franchise ouvrant en Floride.
BJJLink.com servira de colonne vertébrale numérique pour les studios franchisés BJJ d'UFC GYM, en fournissant un système d'exploitation tout-en-un incluant l'enregistrement mobile, la gestion des programmes, la planification, le traitement des paiements et des fonctionnalités CRM. Les franchisés auront accès à BJJLink Admin+, conçu pour simplifier les opérations et stimuler la croissance.
Le partenariat s'appuie sur la relation existante entre MMA.INC et UFC GYM, qui inclut l'intégration des ventes d'abonnements du Warrior Training Program dans plus de 150 implantations dans le monde. Les nouveaux modèles axés sur le BJJ auront une surface de 2 000 à 5 000 pieds carrés, avec des espaces de tatamis avancés et des zones de récupération.
Mixed Martial Arts Group (NYSE:MMA) hat seine strategische Partnerschaft mit UFC GYM ausgeweitet und BJJLink.com zur offiziellen Gym-Management-Softwareplattform für alle neuen UFC GYM BJJ Franchise-Studios ernannt. Die mehrjährige Vereinbarung unterstützt die weltweite Expansion von UFC GYM mit 45 neuen Studios im Jahr 2025, das erste Franchise eröffnet in Florida.
BJJLink.com wird als digitale Basis für die BJJ-Franchise-Studios von UFC GYM dienen und ein All-in-One-Betriebssystem bereitstellen, das Mobile Check-in, Curriculum-Management, Terminplanung, Zahlungsabwicklung und CRM-Funktionen umfasst. Franchise-Nehmer erhalten Zugriff auf BJJLink Admin+, das darauf ausgelegt ist, Abläufe zu straffen und Wachstum zu fördern.
Die Partnerschaft baut auf der bestehenden Beziehung zwischen MMA.INC und UFC GYM auf, zu der die Integration des Abonnementverkaufs des Warrior Training Program an mehr als 150 Standorten weltweit gehört. Die neuen BJJ-orientierten Modelle werden zwischen 2.000 und 5.000 Quadratfuß groß sein und über fortschrittliche Tatami-Flächen sowie Erholungszonen verfügen.
- Strategic expansion of BJJLink software across UFC GYM's global network
- Planned opening of 45 new gyms in 2025 indicates strong growth trajectory
- Integration with 150+ locations worldwide demonstrates scalability
- Revenue potential from recurring SaaS fees and franchise expansion
- Significant operational execution required to meet ambitious 45-gym rollout target
- Success dependent on franchise adoption and implementation of new technology
Insights
MMA.INC secures major SaaS deal with UFC GYM for BJJ franchise expansion, strengthening recurring revenue streams and market position.
MMA.INC (NYSE American: MMA) has significantly expanded its partnership with UFC GYM, securing a multi-year agreement to provide its BJJLink.com software as the technology backbone for UFC GYM's Brazilian Jiu-Jitsu franchise expansion. This Software-as-a-Service (SaaS) deal positions MMA.INC to benefit from UFC GYM's ambitious growth plans of 45 new gyms in 2025 alone.
The BJJLink platform offers comprehensive gym management capabilities specifically designed for martial arts businesses, including mobile check-in systems, curriculum management, scheduling tools, payment processing, referral tracking, and CRM functionality. By providing this all-in-one solution, MMA.INC addresses key operational pain points for BJJ studios while creating a scalable, recurring revenue stream.
This deal represents a strategic expansion of MMA.INC's existing relationship with UFC GYM, building on their earlier integration of the Warrior Training Program across 150+ locations worldwide. The agreement aligns perfectly with BJJ's growing popularity, highlighted by UFC's recent launch of dedicated BJJ live events (UFC BJJ 1 and 2).
For investors, this partnership offers three key benefits: 1) Predictable, recurring SaaS revenue from franchise operations; 2) Association with UFC's powerful brand in the combat sports industry; and 3) Potential for international expansion, as evidenced by MMA.INC's recent moves into Latin America and partnership with Gracie Allegiant HQ.
With the first franchise already sold in Florida and international locations planned for H2 2025, this agreement provides MMA.INC with significant growth momentum in the specialized gym management software market.
Highlights
- Landmark multi year agreement strengthens UFC GYM and MMA.INC alliance, supporting the global rollout of 45 new gyms in 2025 and accelerating the expansion of UFC GYM’s high growth BJJ program, powered by MMA.INC’s category leading software.
- BJJLink.com is the definitive “all in one” operating system for martial arts first businesses, optimizing member management and engagement, driving revenue growth and unlocking scalable monetization for franchisees.
- Builds on MMA.INC and UFC GYM’s broader strategic partnership to integrate the Warrior Training Program subscription sales across a network of 150+ locations worldwide.
- The first franchise has been sold and is opening its doors in the Florida market.
New York, NY, Sept. 10, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), an NYSE American listed innovator at the intersection of combat sports and digital transformation, has announced an update on the expansion of its strategic technology partnership with UFC Gym Group who have selected BJJLink.com as the official gym management software platform for all new UFC GYM BJJ franchise studios.
This extension of the existing Software-as-a-Service (SaaS) agreement follows UFC GYM’s landmark global expansion announcement in February and solidifies deep alignment between UFC GYM’s fast growing Brazilian Jiu Jitsu (BJJ) program and MMA.INC’s category leading gym software. This announcement capitalizes on the growth in BJJ, reinforced by UFC’s recent launch of their new premier BJJ live event series, UFC BJJ 1 and 2.
BJJLink.com powered by MMA.INC’s Martial Arts Technology, will serve as the digital backbone of UFC GYM’S new BJJ franchise studios. Designed specifically for “martial arts first” businesses, the platform equips franchisees with a modern, “all in one” operating system that streamlines member management, drives revenue and member engagement, and unlocks new monetization opportunities for gyms. Key features include:
- Mobile check in and self service kiosk systems to reduce front desk friction and enhance member experience
- Curriculum and belt progression management with digital tracking tools aligned to structured programs
- Smart class and staff scheduling with real time attendance and performance visibility
- Payment infrastructure, including recurring billing, retail sales and a customizable in app transaction layer that supports Stripe and a growing list of other global processors
- Referral tracking and affiliate logic to power grassroots growth and incentive campaigns
- Built-in CRM and e-commerce automation, enabling franchisees to engage leads, sell merchandise, and convert visitors, all from one centralized platform
Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful “all in one” platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience. Standardized pricing across locations and centralized reporting through a master admin dashboard provide both flexibility and oversight, helping franchisees scale confidently while staying aligned with brand standards.
“The BJJLink platform offers an intuitive and powerful back end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” said Adam Sedlack, CEO of UFC GYM. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”
The new UFC GYM BJJ studios, purpose-built spaces dedicated to Brazilian Jiu-Jitsu, are part of UFC GYM’s mission to redefine fitness and martial arts for modern athletes. The brand plans to open more than 45 new gyms in 2025, with many of the BJJ-first models ranging from 2,000 to 5,000 square feet and featuring advanced mat spaces, recovery zones, and family-friendly programming.
“This extension validates our shared belief that the future of martial arts training is both physical and digital,” said Nick Langton, CEO of MMA.INC. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long standing relationship with the preeminent name in martial arts training.”
BJJLink is already used by hundreds of martial arts academies around the world and has seen significantly increased demand from franchise operators seeking more streamlined onboarding, revenue analytics, and student engagement tools.
MMA.INC and UFC GYM intend to co-launch the new BJJLink-powered UFC BJJ studio software at select international locations during H2 of 2025.
MMA.INC’s recently announced an international push, expanding BJJLink into Latin America and launching a marquee partnership with Gracie Allegiant HQ and Brazilian Jiu Jitsu legend Clark Gracie.
About Mixed Martial Arts Group Limited
MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:
| ● | TrainAlta: A platform that transforms MMA fans into active participants through structured training programs. | |
| ● | Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences. | |
| ● | MixedMartialArts.com: The go to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum. | |
| ● | BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization. |
With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.
For more information, visit www.mma.inc or follow us on social media:
| ● | Facebook: TrainAlta | |
| ● | Instagram: @TrainAlta | |
| ● | X: @AltaGlobalGroup | |
| ● | LinkedIn: MMA.inc |
ABOUT UFC GYM®
UFC GYM® is the first major brand extension of UFC®, the world's premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world's most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM's TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.
Follow UFC GYM through the below platforms:
- FACEBOOK - Facebook.com/UFCGYM
- YOUTUBE - Youtube.com/UFCGYM
- INSTAGRAM, TIKTOK & X - @UFCGYM
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
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