MiniLuxe Announces New Tampa Franchise Agreement
MiniLuxe Holding Corp. (TSXV: MNLX) has announced a new franchise agreement with Peiru Kim, founder of Sugarcoat, for its first Florida studio in Tampa's Water Street District. This follows their successful joint venture in Atlanta launched in June 2024.
Kim becomes MiniLuxe's second franchise partner, following Quynh Pham's Brookline, MA location launched in December 2024. The expansion into Tampa aligns with MiniLuxe's strategy to scale through capital-efficient partnerships, targeting Florida's Gulf Coast for its high concentration of nail designers and strong demand for nail care services.
MiniLuxe Holding Corp. (TSXV: MNLX) ha annunciato un nuovo accordo di franchising con Peiru Kim, fondatrice di Sugarcoat, per il primo studio in Florida, nella Water Street District di Tampa. Questo segue la loro riuscita joint venture a Atlanta avviata a giugno 2024.
Kim diventa la seconda partner franchising di MiniLuxe, dopo l'apertura della sede di Brookline, MA di Quynh Pham nel dicembre 2024. L'espansione a Tampa è in linea con la strategia di MiniLuxe di crescere tramite partnership efficaci in termini di capitale, mirando alla fascia costiera del Golfo della Florida per l'elevata presenza di nail designer e la forte domanda di servizi di cura delle unghie.
MiniLuxe Holding Corp. (TSXV: MNLX) anunció un nuevo contrato de franquicia con Peiru Kim, fundadora de Sugarcoat, para su primer estudio en Florida, en el Water Street District de Tampa. Esto sigue a su exitosa empresa conjunta en Atlanta lanzada en junio 2024.
Kim se convierte en la segunda socia de franquicia de MiniLuxe, tras la apertura de la sede de Brookline, MA de Quynh Pham en diciembre 2024. La expansión a Tampa se alinea con la estrategia de MiniLuxe de escalar mediante asociaciones con alto rendimiento de capital, apuntando a la costa del Golfo de Florida por su alta concentración de diseñadores de uñas y la fuerte demanda de servicios de cuidado de uñas.
미니럭스 홀딩 코프(MiniLuxe Holding Corp.)(TSXV: MNLX)가 Sugarcoat 창립자인 Peiru Kim과의 새로운 프랜차이즈 계약을 발표했으며, 플로리다주 탬파의 Water Street District에 첫 스튜디오를 열게 되었습니다. 이는 2024년 6월에 시작된 애틀랜타에서의 성공적인 합작사업에 이어진 것입니다.
Kim은 MiniLuxe의 두 번째 프랜차이즈 파트너가 되며, 2024년 12월에 개소한 Brookline, MA의 Quynh Pham를 잇습니다. 탬파로의 확장은 자본 효율적인 파트너십을 통해 규모를 확대하겠다는 MiniLuxe의 전략과 부합하며, 플로리다 걸프 해안의 많은 네일 디자이너와 높은 네일 케어 서비스 수요를 겨냥하고 있습니다.
MiniLuxe Holding Corp. (TSXV: MNLX) annonce un nouvel accord de franchise avec Peiru Kim, fondatrice de Sugarcoat, pour son premier studio en Floride, dans le Water Street District de Tampa. Cela fait suite à leur coentreprise réussie à Atlanta lancée en juin 2024.
Kim devient la deuxième partenaire franchisé de MiniLuxe, après l'ouverture par Quynh Pham de Brookline, MA, en décembre 2024. L'expansion vers Tampa s'aligne sur la stratégie de MiniLuxe consistant à se développer via des partenariats à capitalisé, en visant la côte du Golfe de Floride pour sa forte concentration de conceptrices d’ongles et la forte demande de services de soins des ongles.
MiniLuxe Holding Corp. (TSXV: MNLX) hat eine neue Franchise-Vereinbarung mit Peiru Kim, Gründerin von Sugarcoat, für ihr erstes Studio in Florida im Water Street District von Tampa bekanntgegeben. Dies folgt ihrem erfolgreichen Joint Venture in Atlanta, das im Juni 2024 gestartet wurde.
Kim wird die zweite Franchise-Partnerin von MiniLuxe, nach der Eröffnung des Brookline, MA-Standorts von Quynh Pham im Dezember 2024. Die Expansion nach Tampa entspricht MiniLuxes Strategie, durch kapitaleffiziente Partnerschaften zu skalieren, und zielt auf die Golfküste Floridas wegen der hohen Dichte an Nagel-Designerinnen und der starken Nachfrage nach Nagelpflege-Dienstleistungen.
شركة MiniLuxe Holding Corp. (TSXV: MNLX) أعلنت عن اتفاقية امتياز جديدة مع بيرو كيم، مؤسسة Sugarcoat، لافتتاح أول استوديو لها في فلوريدا في منطقة Water Street District بتامبا. يأتي ذلك بعد مشروعهم المشترك الناجح في أتلانتا الذي أُطلق في يونيو 2024.
أصبحت كيم الشريكة الثانية في الامتياز لشركة MiniLuxe، عقب افتتاح موقع بروكلين، ماساتشوستس لكوين فام في ديسمبر 2024. يتماشى التوسع إلى تامبا مع استراتيجية MiniLuxe في التوسع من خلال شراكات ذات رأس مال فعال، مستهدفاً الساحل الغربي لخليج فلوريدا بسبب التركيز العالي لمصممي الأظافر والطلب القوي على خدمات العناية بالأظافر.
MiniLuxe Holding Corp. (TSXV: MNLX) 宣布与 Sugarcoat 创始人 Peiru Kim 达成新的特许经营协议，将在坦帕的 Water Street District 开设其在佛罗里达州的第一家工作室。这是他们在2024年6月于亚特兰大启动的成功合资企业之后。
Kim 成为 MiniLuxe 的 第二位特许经营伙伴，在 Quynh Pham 于 2024 年 12 月在马萨诸塞州布鲁克林开设的门店之后。拓展至坦帕符合 MiniLuxe 通过资本高效的伙伴关系来扩张的战略，目标是佛罗里达湾岸地区，因为该地区拥有大量美甲设计师且对美甲护理服务的需求旺盛。
- Strategic expansion into Florida market through proven franchise partner
- Capital-efficient growth strategy through franchising model
- Partnership with experienced operator who has demonstrated success in Atlanta joint venture
- Entry into attractive market with high concentration of nail designers and strong demand
- Transition from company-operated to franchise model for Tampa location
Entrepreneur and MiniLuxe Joint Venture Partner, Ms. Peiru Kim, becomes second MiniLuxe franchise partner.
Boston, MA, Sept. 29, 2025 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (TSXV: MNLX). MiniLuxe, a leader in clean beauty and self-care services, proudly announces an expanded partnership with Peiru Kim, founder of the modern nail care brand, Sugarcoat, based in Atlanta, GA. In June of 2024, MiniLuxe announced a Joint Venture with Ms. Kim and Sugarcoat to accelerate MiniLuxe’s brand entry and presence in the Atlanta market. Following this successful partnership with Ms. Kim and Sugarcoat, MiniLuxe has now entered into a franchise agreement for MiniLuxe’s first Florida studio. Effective immediately, Ms. Kim will assume operations as franchise partner of MiniLuxe in Tampa’s Water Street District.
This strategic partnership aligns with MiniLuxe’s ongoing focus to scale in a capital-efficient and incentive-aligned manner with best-in-class owner-operators across various models, including joint ventures, franchises, and M&A.
“We are thrilled to place one of the most proven multi-unit operators in the nail care industry at the helm of our Tampa location,” said Tony Tjan, CEO and Co-Founder of MiniLuxe. “We are grateful to our launch management team for establishing our presence in Tampa and have full confidence that Ms. Kim and her team will successfully lead us in our next phase of growth in one of the most dynamic business areas, Florida’s Gulf Coast.”
The Company’s commitment to the Southeast region of the US is fueled by several attractive demographic and strategic factors such as Florida’s high concentration of nail designers, strong demand for habitual nail care, and centralized ease of access for both consumers and nail designers.
Ms. Kim is MiniLuxe’s second franchisee, following Ms. Quynh Pham’s (of Gloria Capital and Cambridge Wine and Spirits) successful launch of the MiniLuxe Brookline, MA location in December 2024.
“Taking on the MiniLuxe Tampa location is an exciting next step for me,” said Peiru Kim. “I am passionate about advancing the clean beauty movement and I am committed to delivering exceptional experiences to our Tampa clientele. With MiniLuxe’s innovative approach and strong brand foundation, I look forward to growing our presence in the region.”
Mr. Tjan further commented, “Our collaboration with Peiru in Atlanta demonstrated the power of shared vision and values and what can be achieved when we decentralize entrepreneurship. We are excited about the growth opportunities this brings to both MiniLuxe and the Tampa community.”
The partnership represents another milestone in MiniLuxe’s mission to redefine self-care through clean, ethical, and high-quality nail and beauty services. As the company continues expanding its footprint, it remains dedicated to working with partners who share its commitment to excellence and innovation.
About MiniLuxe
MiniLuxe, a Delaware corporation based in Boston, Massachusetts. MiniLuxe is a lifestyle brand and talent empowerment platform servicing the beauty and self-care industry. The Company focuses on delivering high-quality nail care and esthetic services and offers a suite of trusted proprietary products that are used in the Company’s owned-and-operated studio services. For over a decade, MiniLuxe has been elevating industry standards through healthier, ultra-hygienic services, a modern design esthetic, socially responsible labor practices, and better-for-you, cleaner products. MiniLuxe aims to radically transform a highly fragmented and under-regulated self-care and nail care industry through its brand, standards, and technology platform that collectively enable better talent and client experiences. For its clients, MiniLuxe offers best-in-class self-care services and better-for-you products, and for nail care and beauty professionals, MiniLuxe seeks to become the employer of choice. In addition to creating long-term durable economic returns for stakeholders, the brand seeks to positively impact and empower one of the most diverse and largest hourly worker segments through professional development and certification, economic mobility, and company ownership opportunities (e.g., equity participation and future franchise opportunities). Since its inception, MiniLuxe has performed over 4 million services.
For further information
Christine Mastrangelo
Corporate Secretary and Investor Relations, MiniLuxe Holding Corp.
cmastrangelo@miniluxe.com
miniluxe.com
Holly Iervella
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