MiniLuxe Expands Franchise Network with Third Multi-Unit Partner in Fairfield County, Connecticut
MiniLuxe (OTC: MNLXF) signed a three-location franchise development agreement with Vera Lexmond to expand the brand into Fairfield County, Connecticut, with the first location targeted before the end of 2026.
Lexmond is the company’s third multi-unit franchise developer, joining developers in Brookline, MA and Tampa, FL. MiniLuxe operates 24 company-owned studios in North America and says the partnership supports a capital-efficient national franchise rollout across franchises, joint ventures, and M&A.
MiniLuxe (OTC: MNLXF) ha firmato un accordo di sviluppo franchising su tre sedi con Vera Lexmond per espandere il marchio nella Contea di Fairfield, Connecticut, con la prima sede mirata entro la fine del 2026.
Lexmond è il terzo sviluppatore di franchising multi-unit dell'azienda, in aggiunta ai developer di Brookline, MA e Tampa, FL. MiniLuxe gestisce 24 studi di proprietà dell'azienda in Nord America e afferma che la partnership sostiene un rollout franchising nazionale efficiente dal punto di vista del capitale attraverso franchising, joint ventures e fusioni/acquisizioni.
MiniLuxe (OTC: MNLXF) firmó un acuerdo de desarrollo de franquicias de tres ubicaciones con Vera Lexmond para expandir la marca en el condado de Fairfield, Connecticut, con la primera ubicación prevista antes de que termine 2026.
Lexmond es la tercera desarrolladora de franquicias multiunidad de la compañía, uniéndose a desarrolladores en Brookline, MA y Tampa, FL. MiniLuxe opera 24 estudios propiedad de la empresa en Norteamérica y afirma que la asociación respalda un despliegue nacional de franquicias eficiente en cuanto a capital, a través de franquicias, joint ventures y fusiones y adquisiciones.
MiniLuxe (OTC: MNLXF)는 Vera Lexmond와 함께 세 곳의 가맹점 개발 계약을 체결하여 코네티컷 주 Fairfield 카운티로 브랜드를 확장하고, 2026년 말까지 첫 매장을 목표로 한다.
Lexmond는 회사의 세 번째 다중 단위 프랜차이즈 개발자로, Brookline, MA 및 Tampa, FL의 개발자들과 합류한다. MiniLuxe는 북미에서 회사 소유 스튜디오 24곳을 운영하며, 이 파트너십이 프랜차이즈, 합작 투자(JV), 인수합병(M&A)을 통한 자본 효율적인 전국 프랜차이즈 확장을 지원한다고 말한다.
MiniLuxe (OTC: MNLXF) a signé un accord de développement de franchise sur trois sites avec Vera Lexmond pour étendre la marque dans le comté de Fairfield, Connecticut, avec la première localisation visée avant la fin de 2026.
Lexmond est le troisième développeur de franchise multi-unit de l'entreprise, rejoignant des développeurs à Brookline, MA et Tampa, FL. MiniLuxe exploite 24 studios détenus par l'entreprise en Amérique du Nord et indique que le partenariat soutient un déploiement national de franchises efficace sur le plan du capital, via des franchises, des joint ventures et des fusions-acquisitions.
MiniLuxe (OTC: MNLXF) hat eine dreigleisige Franchise-Entwicklungsvereinbarung mit Vera Lexmond unterzeichnet, um die Marke in der Fairfield County, Connecticut, zu erweitern, wobei der erste Standort bis Ende 2026 vorgesehen ist.
Lexmond ist der dritte Multi-Unit-Franchise-Entwickler des Unternehmens und stößt zu Entwicklern in Brookline, MA und Tampa, FL. MiniLuxe betreibt 24 eigenständige Studios in Nordamerika und sagt, dass die Partnerschaft eine kapitaleffiziente nationale Franchise-Rollout über Franchises, Joint Ventures und M&A unterstützt.
MiniLuxe (OTC: MNLXF) وقعت اتفاقية تطوير الامتياز بثلاثة مواقع مع فيرا ليكسمود لتوسيع علامة الشركة في مقاطعة فايرفيلد، كونيكتيكت، مع استهداف أول موقع قبل نهاية 2026.
ليكسموند هي أول/الثالث مطور امتياز متعدد الوحدات للشركة، بتنضم إلى مطورين في بروكلين، ماساتشوستس وتامبا، فلوريدا. تشغّل MiniLuxe 24 استوديو مملوك للشركة في أمريكا الشمالية وتقول إن الشراكة تدعم نشر امتياز وطني كفء من حيث رأس المال عبر الامتيازات والشراكات المشتركة وعمليات الدمج والشراء.
- Signed a 3-location franchise development agreement in Fairfield County
- First franchise location targeted before end of 2026
- Adds the third multi-unit franchise developer to the network
- Company operates 24 company-owned nail studios in North America
- Franchise strategy supports capital-efficient scaling with owner-operators
- None.
Boston, MA, Nov. 18, 2025 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (TSXV: MNLX) — MiniLuxe, the pioneer in clean nail care and ethical nail services, announced today that Vera Lexmond has signed a three-location franchise development agreement to bring the MiniLuxe brand and experience to Fairfield County, Connecticut, with the first location opening targeted before the end of next year.
Lexmond becomes the third multi-unit franchise developer to join MiniLuxe’s growing network, following Quynh Pham in Brookline, MA, and Peiru Kim in Tampa, Florida. Her commitment marks another significant milestone in the company’s thoughtful national rollout of its franchise program, which has seen strong inbound interest since its launch.
This franchise operating partnership aligns with MiniLuxe’s ongoing focus to scale in a capital-efficient and incentive-aligned manner with best-in-class owner-operators across various models, including joint ventures, franchises, and M&A.
A seasoned retailer and entrepreneur, Lexmond previously built a successful multi-unit retail career in the Netherlands before becoming an instrumental founding team member behind the remarkable growth of Enstall, a global leader in smart electrical installation systems that was recently acquired by Blackstone—a testament to her deep strategic and operational acumen and expertise. Lexmond now lives with her family in Greenwich, CT. This partnership expands our mission to elevate and empower one of the most important workforces in beauty through clean, conscious, and creative self-care.
“We are very excited to be expanding MiniLuxe to Connecticut and feel incredibly fortunate to be partnering with Vera,” said Tony Tjan, Co-Founder and CEO of MiniLuxe. “Her track record as a proven operator, entrepreneurial spirit, and her understanding of marketing and brand make her an ideal steward of MiniLuxe’s next phase of growth. Fairfield County is a natural extension of our New England prescence.”
“MiniLuxe represents everything I believe the beauty industry should stand for—ethical products and services, high standards, and profit with integrity,” said Vera Lexmond. “My professional career has been focused on building purpose-driven brands, and values-aligned teams. I’m thrilled to bring MiniLuxe to my community in Connecticut and to be part of this movement.”
MiniLuxe currently operates 24 company-owned nail studios across North America and continues to attract extraordinary locally-based entrepreneurs inspired by its mission of empowering team members, clients and communities through self-care and self-expression.
About MiniLuxe
MiniLuxe is a lifestyle brand and talent empowerment platform servicing the beauty and self-care industry. MiniLuxe focuses on delivering high-quality nail care and esthetic services and offers a suite of trusted proprietary products that are used in the Company’s owned-and-operated studio services. For over a decade, MiniLuxe has been elevating industry standards through healthier, ultra-hygienic services, a modern design esthetic, socially responsible labor practices, and better-for-you, cleaner products. MiniLuxe aims to radically transform a highly fragmented and under-regulated self-care and nail care industry through its brand, standards, and technology platform that collectively enable better talent and client experiences. For its clients, MiniLuxe offers best-in-class self-care services and better-for-you products, and for nail care and beauty professionals, MiniLuxe seeks to become the employer of choice. In addition to creating long-term durable economic returns for stakeholders, the Company seeks to positively impact and empower one of the most diverse and largest hourly worker segments through professional development and certification, economic mobility, and company ownership opportunities (e.g., equity participation and future franchise opportunities). Since its inception, MiniLuxe has performed over 4 million services. The Company is a Delaware corporation based in Boston, Massachusetts.
For further information
Christine Mastrangelo
Corporate Secretary and Investor Relations, MiniLuxe Holding Corp.
cmastrangelo@miniluxe.com
miniluxe.com
FAQ
What did MiniLuxe (MNLXF) announce on November 18, 2025 about Connecticut expansion?
When is MiniLuxe (MNLXF) targeting the first Connecticut location to open?
How does the Vera Lexmond deal affect MiniLuxe’s franchise rollout (MNLXF)?
How many company-owned studios does MiniLuxe (MNLXF) currently operate?
Who is Vera Lexmond and why is she partnering with MiniLuxe (MNLXF)?
Will the Fairfield County franchises for MiniLuxe (MNLXF) be company-owned or franchised?
