Miniso Group Holding Ltd Stock Price, News & Analysis

MINISO Group (NYSE: MNSO) reported unaudited results for the September quarter and first nine months of 2025.

Key September quarter metrics: revenue RMB5,796.6M (+28.2% YoY), gross profit RMB2,590.1M, adjusted operating profit RMB1,022.3M (+14.8% YoY) and adjusted EBITDA RMB1,353.8M (+18.8% YoY). The group reached 8,138 stores (+718 YoY) and MINISO brand added 102 net new stores in mainland China in the quarter. TOP TOY revenue rose 111.4% YoY. Cash position was RMB7,766.2M as of September 30, 2025.

Notable headwinds: reported profit for the period fell to RMB443.2M from RMB648.3M year ago and adjusted net margin narrowed to 13.2%.

MINISO (NASDAQ:MNSO) won Best New Store Concept at the MAPIC Awards 2025 for its scenario-based IP concept, MINISO LAND, recognized for commercial innovation, spatial design, and consumer experience.

The Shanghai flagship recorded ¥100 million (~US$14M) in sales within nine months, with 79.6% of revenue from IP products and a 35–40% repeat purchase rate. MINISO LAND has expanded to 10+ China locations and debuted in Thailand, while MINISO operates 319 European stores as of June 2025, supporting a global rollout of the “Super IP + Super Store” strategy.

MINISO Group (NYSE: MNSO) will release its 2025 September quarter financial results before U.S. markets open on Friday, November 21, 2025. Management will host an earnings conference call at 4:00 A.M. ET / 5:00 P.M. Beijing Time on November 21, with simultaneous English interpretation.

Investors can join via Zoom (Meeting ID 971 5848 2833, Passcode 9896), by international dial‑in numbers, or through the company investor relations website. A replay will be posted approximately two hours after the live event.

MINISO (NYSE:MNSO) announced that its Shanghai flagship MINISO LAND has won the prestigious Platinum award at the MUSE Design Awards 2025 for Interior Design. The 2,000-square-meter store, implementing a "super IP + super store" strategy, has demonstrated remarkable commercial success with revenue reaching 100 million yuan ($14 million) in nine months.

The flagship store features collaborations with over 150 global IPs, including Harry Potter, Sanrio, and Disney, generating more than 80% of sales from these partnerships. The location maintains impressive daily foot traffic exceeding 10,000 visitors. This success has led to MINISO's expansion into luxury retail with MINISO SPACE at Nanjing's Deji Plaza.

MINISO Group (NYSE: MNSO) reported strong financial results for Q2 2025, with revenue increasing 23.1% year-over-year to RMB4,966.1 million (US$693.2 million). The company's same-store GMV growth turned positive, with operating profit rising 11.3% to RMB836.2 million. Key highlights include:

MINISO's store network expanded significantly, with 842 net new stores added year-over-year, reaching 7,905 total stores. The TOP TOY brand showed exceptional performance with 87% revenue growth and secured strategic financing from Temasek at a HK$10 billion valuation.

The company declared an interim dividend of US$0.2896 per ADS, representing approximately 50% of adjusted net profit for H1 2025. Overseas markets now contribute 42.6% of MINISO brand revenue, up from 39.5% last year, showing strong international growth.

MINISO Group (NYSE: MNSO), a global value retailer specializing in trendy lifestyle products with IP design, has scheduled its 2025 June quarter and interim financial results release for August 21, 2025, before U.S. market opening.

The company will host an earnings conference call at 5:00 A.M. Eastern Time (5:00 P.M. Beijing Time) on the same day, featuring simultaneous English interpretation. Multiple access options will be available via Zoom and dial-in numbers across various countries, with replay accessible through MINISO's investor relations website.

MINISO Group (NYSE: MNSO; HKEX: 9896) announced that Chairman, CEO, and controlling shareholder Guofu Ye has fully unwound his personal collar transaction with a major financial institution. The transaction, initiated in 2023 through Mini Investments SP1 Limited (a BVI entity controlled by Ye), involved 14 million ordinary shares transferred to the dealer as credit support for a prepaid forward contract. Under the original agreement, Mini Investments received prepayment from the dealer and agreed to settle with either cash or shares at expiration. Following the unwinding, all 14 million shares have been returned to Mini Investments, which the company interprets as a sign of Ye's continued confidence in MINISO's long-term success.

MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896), a global value retailer specializing in trendy lifestyle products with IP design, has successfully concluded its annual general meeting in Hong Kong on June 12, 2025. The company reported that shareholders approved all proposed resolutions presented at the meeting. As a standard corporate governance event, the annual general meeting served its purpose of obtaining necessary shareholder approvals for the company's proposed measures.

MINISO Group (NYSE: MNSO) reported strong financial results for Q1 2025. Revenue grew 18.9% YoY to RMB4,427.0 million (US$610.1M), driven by a 16.5% increase in average store count. Gross margin reached 44.2%, up 0.8% YoY. The company's overseas expansion was particularly notable, with 70% of new MINISO stores located in overseas markets. Total store count reached 7,768, a net increase of 978 stores YoY. However, profit declined to RMB416.5M from RMB586.0M YoY. Adjusted EBITDA increased 7.5% YoY to RMB1,037.3M with a 23.4% margin. The company maintained a strong cash position of RMB7,255.3M and returned RMB986.9M to shareholders through dividends and share repurchases.