MINISO Group Announces March Quarter 2025 Unaudited Financial Results

Rhea-AI Summary

MINISO Group (NYSE: MNSO) reported strong financial results for Q1 2025. Revenue grew 18.9% YoY to RMB4,427.0 million (US$610.1M), driven by a 16.5% increase in average store count. Gross margin reached 44.2%, up 0.8% YoY. The company's overseas expansion was particularly notable, with 70% of new MINISO stores located in overseas markets. Total store count reached 7,768, a net increase of 978 stores YoY. However, profit declined to RMB416.5M from RMB586.0M YoY. Adjusted EBITDA increased 7.5% YoY to RMB1,037.3M with a 23.4% margin. The company maintained a strong cash position of RMB7,255.3M and returned RMB986.9M to shareholders through dividends and share repurchases.

Positive

• Revenue grew 18.9% year over year to RMB4,427.0 million
• Gross margin reached record high of 44.2% for March quarters
• Adjusted EBITDA increased 7.5% to RMB1,037.3 million
• Strong overseas expansion with 617 net new stores YoY
• Solid cash position of RMB7,255.3 million
• Returned RMB986.9 million to shareholders via dividends and buybacks

Negative

• Profit declined to RMB416.5 million from RMB586.0 million YoY
• Adjusted net margin decreased to 13.3% from 16.6% YoY
• Same-store sales in mainland China showed mid-single digit decline
• Selling and distribution expenses increased significantly by 46.7% YoY

Insights

Retail Financial Analyst

MINISO delivered 18.9% revenue growth with strong overseas expansion, though profitability metrics show pressure from aggressive store investments.

MINISO's Q1 2025 results demonstrate a strong growth trajectory, with overall revenue increasing 18.9% year-over-year to RMB4,427.0 million (US$610.1 million). What stands out is the company's robust international expansion strategy, with overseas markets now contributing 39% of MINISO brand revenue, up from 34.8% in the same period last year. This shift is significant as overseas operations typically generate higher margins.

The company added 978 net new stores year-over-year, with 70% of new MINISO stores located in overseas markets. This aggressive expansion strategy, particularly in directly operated stores (which increased from 327 to 608 in overseas markets), explains the 46.7% surge in selling and distribution expenses.

While gross margin improved by 0.8 percentage points to 44.2% (the highest ever for a March quarter), the company's adjusted net margin contracted significantly from 16.6% to 13.3%, indicating pressure on profitability amid expansion. This is a classic retail growth trade-off: sacrificing near-term margins for market share and scale.

The mainland China business shows signs of recovery with revenue growing 9.1%, accelerating from previous quarters, and same-store sales decline narrowing to mid-single digits. Meanwhile, TOP TOY brand revenue surged 58.9%, representing a promising growth vector with 120 new stores added year-over-year.

MINISO maintains a strong balance sheet with RMB7,255.3 million (US$999.8 million) in cash and has returned approximately RMB986.9 million to shareholders year-to-date through dividends and share repurchases, demonstrating management's commitment to shareholder returns despite aggressive growth investments.

Revenue grew 18.9 % year over year

Significant sequential improvement of same-store sales⁽¹⁾ in MINISO mainland China for March Quarter

Gross margin reached 44.2%, up 0.8 ppt year over year

Adjusted EBITDA increased 7.5% year over year to RMB1,037.3 million

Shareholder returns reached around RMB986.9 million year to date

GUANGZHOU, China, May 23, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the quarter ended March 31, 2025 (the "March Quarter").

Financial Highlights 

• Revenue increased 18.9 % year over year to RMB4,427.0 million (US$610.1 million).
• Same-store sales⁽¹⁾ in MINISO mainland China has significantly narrowed its decline for March Quarter to mid-single digit.
• Gross profit increased 21.1% year over year to RMB1,958.0 million (US$269.8 million).
• Gross margin was 44.2%, compared to 43.4% in the same period last year.
• Operating profit was RMB709.8 million (US$97.8 million), compared to RMB743.3 million in the same period last year.
• Profit for the period was RMB416.5 million (US$57.4 million), compared to RMB586.0 million in the same period last year. Excluding other expenses and interest expenses related to issuance of equity linked securities in January 2025 (the "Equity Linked Securities"), and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd*(永輝超市股份有限公司), profit for the period would have been RMB562.3 million (US$77.5 million).
• Adjusted net profit⁽²⁾ was RMB587.2 million (US$80.9 million), compared to RMB616.9 million in the same period last year.
• Adjusted net margin⁽²⁾ was 13.3%, compared to 16.6% in the same period last year.
• Adjusted EBITDA⁽²⁾ increased 7.5% year over year to RMB1,037.3 million (US$142.9 million).
• Adjusted EBITDA margin⁽²⁾ was 23.4%, compared to 25.9% in the same period of 2024.
• Adjusted basic and diluted earnings per ADS⁽²⁾ were RMB1.92 (US$0.26) and RMB1.88 (US$0.26) respectively, compared with each of RMB1.96 in the same period last year.
• Cash Position⁽³⁾ was RMB7,255.3 million (US$999.8 million) as of March 31, 2025, compared to RMB6,698.1 million as of December 31, 2024.

Operational Highlights

• Total number of stores on group level was 7,768 as of March 31, 2025, representing a year-over-year increase of 978 net new stores.
• Number of MINISO stores was 7,488 as of March 31, 2025, representing a year-over-year increase of 858 net new stores.
• Number of MINISO stores in mainland China was 4,275 as of March 31, 2025, representing a year-over-year increase of 241 net new stores.
• Number of MINISO stores in overseas markets reached 3,213 as of March 31, 2025, representing a year-over-year increase of 617 net new stores.
• Number of TOP TOY stores was 280 as of March 31, 2025, representing a year-over-year increase of 120 net new stores. TOP TOY has also begun to expand into overseas markets since December quarter of 2024. This strategic move aligns with the Company's plan to expand globally and strengthen its brand presence.

Notes:

(1)     "Same-store sales" refers to the daily sale on per store basis generated by those stores that opened prior to the beginning of the comparative periods and remained open as of the end of the comparative periods and closed for less than 30 days during both comparative periods.

(2)     See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

(3)     "Cash position" refers to the combined balance of the Company's cash and cash equivalents, restricted cash, term deposits with original maturity over three months, and other investments recorded as current assets.

The following table provides a breakdown of the Company's store network and its changes on a year-over-year basis. 70% of new MINISO stores in the past twelve months were located in overseas markets.

	As of
	March 31, 2024	March 31, 2025	YoY
Number of stores on group level	6,790	7,768	978
Number of MINISO stores	6,630	7,488	858
Mainland China	4,034	4,275	241
—Directly operated stores	29	20	(9)
—Stores operated under MINISO Retail Partner model	3,983	4,229	246
—Stores operated under distributor model	22	26	4
Overseas	2,596	3,213	617
—Directly operated stores	281	548	267
—Stores operated under MINISO Retail Partner model	314	432	118
—Stores operated under distributor model	2,001	2,233	232
Number of TOP TOY stores	160	280	120
—Directly operated stores	17	40	23
—Stores operated under MINISO Retail Partner model	143	240	97

 

Mr. Guofu Ye, Founder, Chairman, and CEO of MINISO, commented, "We delivered a solid March Quarter to kick off 2025 and are pleased to see our revenue grow by 18.9% year over year. Our revenue growth was mainly attributable to a 9.1% revenue growth in MINISO mainland China, an acceleration from September and December quarter last year, powered by a solid recovery in same-store sales. Through our steady progress in product mix optimization and strategical store network refinement, we are confident in achieving sustainable and high-quality growth.

Revenue in MINISO overseas grew by 30.3%, with a year-over-year 3 percentage points increase in contribution to our total revenue. We are forging more holistic collaborations with our overseas partners to enhance synergies, upgrade store formats to improve operational efficiency and unlock potential in store opening space."

"Entering into 2025, we are facing an increasingly volatile macroeconomic environment. Yet, with over ten years' experience of globalization, unparalleled scale and diversified footprint, we will stay resilient and agile in order to deliver long-term profitable growth." Mr. Ye continued.

Mr. Eason Zhang, CFO of MINISO, commented, "Gross margin for March Quarter reached 44.2%, which was the highest for the past March quarters ever, thanks to our solid performance from overseas markets and TOP TOY. Adjusted EBITDA grew by 7.5% year over year to RMB1,037.3 million, with an adjusted EBITDA margin of 23.4%. Our mainland franchise segment achieved a stable operating margin year over year amid a challenging environment while our investments into new businesses will open up growth opportunities over the long term."

"MINISO Group remains steadfast in our consumer-centric strategy driving business transformation and market expansion through continuous innovation. We are committed to delivering high-quality, creatively designed products and services to our customers while generating sustainable value for shareholders. We maintained a strong cash position of RMB7,255.3 million as of March 31, 2025 and distributed cash dividends of US$101.4 million this April. Supplemented by year-to-date share repurchase of about RMB255.7 million, our returns to shareholders totaled RMB986.9 million. Moving forward, we will continue to exert effort on disciplined cost control and moderate budgeting, and balance both growth and our commitment to bringing stable and foreseeable returns to shareholders." Mr. Zhang concluded.

Financial Results for the March Quarter

Revenue was RMB4,427.0 million (US$610.1 million), representing an increase of 18.9% year over year, primarily driven by an 16.5% year-over-year increase in average store count.

Revenue from MINISO brand increased by 16.5% to RMB4,085.8 million (US$563.0 million), driven by (i) an increase of 9.1% in mainland China, and (ii) an increase of 30.3% in overseas markets. The year-over-year increase was primarily due to an increase of 24.6% in average store count in overseas. Overseas revenue contributed to 39.0% of revenue from MINISO brand, compared to 34.8% in the same period of 2024.

Revenue from TOP TOY brand increased by 58.9% to RMB339.9 million (US$46.8 million), primarily powered by its rapid growth in average store count.

For more information on the composition and year-over-year change of revenue, please refer to the "Unaudited Additional Information" in this press release.

Cost of sales was RMB2,469.0 million (US$340.2 million), representing an increase of 17.2% year over year.

Gross profit was RMB1,958.0 million (US$269.8 million), representing an increase of 21.1% year over year.

Gross margin reached 44.2%, representing an increase of 0.8 percentage point. The year-over-year increase in gross margin was primarily due to (i) higher revenue contribution of MINISO brand from overseas markets, (ii) higher gross margin of TOP TOY due to a shift in revenue mix towards more profitable products.

Other income was RMB3.0 million (US$0.4 million), compared to RMB3.6 million in the same period of 2024.

Selling and distribution expenses were RMB1,021.2 million (US$140.7 million), increased by 46.7% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB1,012.8 million (US$139.6 million), increased by 50.7% year over year. The year-over-year increase was mainly attributable to the Company's investments into directly operated stores to pursue the future success of the Company's business. As of March 31, 2025, total number of directly operated stores in overseas markets was 608, compared with 327 in the same period last year. In the March Quarter, revenue from directly operated stores has increased 85.5% year over year, while related expenses including rental and related expenses, depreciation and amortization expenses together with payroll excluding share-based compensation expenses increased 71.4%. Licensing expenses increased by 39.6%, mainly attributable to our growing IP library and enriched offerings of IP products, as a percentage of revenue stabilizing at around 2% in both comparative periods. Logistics expenses increased by 31.3% year over year.

General and administrative expenses were RMB242.1 million (US$33.4 million), increased by 26.6% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB225.6 million (US$31.1 million), increased by 22.3% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company's business.

Other net income was RMB20.8 million (US$2.9 million), compared to RMB14.8 million in the same period of 2024. The year-over-year increase was mainly due to an increase in investment income in wealth management products, and a net foreign exchange gain compared with a net foreign exchange loss in the same period last year.

Operating profit was RMB709.8 million (US$97.8 million), compared with RMB743.3 million in the same period last year.

Net finance cost was RMB49.0 million (US$6.8 million), compared to net finance income of RMB25.0 million in the same period of 2024. The year-over-year increase in finance cost was due to (i) increased interest expenses in relation to the Equity Linked Securities and the bank loans used for acquisition of the equity interest of Yonghui Superstores Co., Ltd*, both of which have been excluded in non-IFRS financial measures⁽¹⁾, and (ii) increased interest expenses on lease liabilities corresponding to the Company's investment in directly operated stores.

Other expenses was RMB91.1 million (US$12.6 million), including loss from fair value change of derivatives under mark-to-market impact and issuance cost of derivatives, which is in relation to the Equity Linked Securities and has been excluded in non-IFRS financial measures⁽¹⁾.

Profit for the period was RMB416.5 million (US$57.4 million), compared to RMB586.0 million in the same period of 2024. Excluding other expenses and interest expenses related to issuance of the Equity Linked Securities, and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd*, profit for the period would have been RMB562.3 million (US$77.5 million).

Adjusted net profit⁽¹⁾ was RMB587.2 million (US$80.9 million), compared to RMB616.9 million in the same period last year.

Adjusted net margin⁽¹⁾ was 13.3%, compared to 16.6% in the same period of 2024. 

Adjusted EBITDA⁽¹⁾ increased 7.5% year over year to RMB1,037.3 million (US$142.9 million).

Adjusted EBITDA margin⁽¹⁾ was 23.4%, compared to 25.9% in the same period of 2024.

Basic and diluted earnings per ADS were both RMB1.36 (US$0.19), compared to RMB1.88 in the same period of 2024.

Adjusted basic earnings per ADS⁽¹⁾ was RMB1.92 (US$0.26), compared to RMB1.96 in the same period of 2024.

Adjusted diluted earnings per ADS⁽¹⁾ was RMB1.88 (US$0.26), compared to RMB1.96 in the same period of 2024.

Cash position, which was the combined balance of the Company's cash and cash equivalents, restricted cash, term deposits, and other investments recorded as current assets was RMB7,255.3 million (US$999.8 million) as of March 31, 2025, compared to RMB6,698.1 million as of December 31, 2024.

Notes:

(1)     See the sections titled "Non-IFRS Financial Measures" and "Reconciliation of Non-IFRS Financial Measures" in this press release for more information.

 

Conference Call

The Company's management will hold an earnings conference call at 5:00 A.M. Eastern Time on Friday, May 23, 2025 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed by the following Zoom link or dialing the following numbers:

Access 1

Join Zoom meeting.
Zoom link: https://zoom.us/j/91867561429?pwd=O6gp0PI5MebbwUIlZ9K0Z1obVLjp0U.1
Meeting Number: 918 6756 1429
Meeting Passcode: 9896

Access 2

Listeners may access the call by dialing the following numbers with the same meeting number and passcode with access 1.

United States:	+1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China:	+852 5803 3730 (or +852 5803 3731)
United Kingdom:	+44 203 481 5237 (or +44 131 460 1196)
France:	+33 1 7037 9729 (or +33 1 7037 2246)
Singapore:	+65 3158 7288 (or +65 3165 1065)
Canada:	+1 438 809 7799 (or +1 204 272 7920)

Access 3

Listeners can also access the call through the Company's investor relations website at https://ir.miniso.com/.
The replay will be available approximately two hours after the conclusion of the live event at the Company's investor relations website at https://ir.miniso.com/.

About MINISO Group

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide. For more information, please visit https://ir.miniso.com/.

Exchange Rate

The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of March 31, 2025, which was RMB7.2567 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

Non-IFRS Financial Measures

In evaluating the business, MINISO considers and uses adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted net profit as profit for the period excluding equity-settled share-based payment expenses, gain or loss from fair value change of derivatives, issuance cost of derivatives and interest expenses related to equity linked securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus depreciation and amortization, finance costs excluding interest expenses related to equity linked securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd. and income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way as it calculates adjusted basic and diluted net earnings per ADS, except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO's operations. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit, net profit margin, basic and diluted earnings per share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO's operating performance. Investors are encouraged to review MINISO's historical non-IFRS financial measures in light of the most directly comparable IFRS measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO's data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

For more information on the non-IFRS financial measures, please see the table captioned "Reconciliation of Non-IFRS Financial Measures" set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "aim", "estimate", "intend", "plan", "believe", "is/are likely to", "potential", "continue" or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO's strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO's mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contacts:

MINISO Group Holding Limited
Email: ir@miniso.com
Phone: +86 (20) 36228788 Ext.8039

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
(Expressed in thousands)
		As at		As at
		December 31, 2024		March 31, 2025
		(Audited)		(Unaudited)
		RMB'000		RMB'000		US$'000
ASSETS
Non-current assets
Property, plant and equipment		1,436,939		1,535,840		211,644
Right-of-use assets		4,172,083		4,319,605		595,257
Intangible assets		8,802		8,379		1,155
Goodwill		21,418		21,586		2,975
Deferred tax assets		181,948		202,417		27,894
Other investments		123,399		123,062		16,958
Trade and other receivables		341,288		288,455		39,750
Term deposits		140,183		105,592		14,551
Financial derivative assets		—		810,192		111,647
Interests in equity-accounted investees		38,567		6,307,379		869,180
		6,464,627		13,722,507		1,891,011
Current assets
Other investments		100,000		150,946		20,801
Inventories		2,750,389		2,833,354		390,447
Trade and other receivables		2,207,013		2,375,133		327,302
Cash and cash equivalents		6,328,121		6,839,406		942,495
Restricted cash		1,026		1,959		270
Term deposits		268,952		262,962		36,237
		11,655,501		12,463,760		1,717,552
Total assets		18,120,128		26,186,267		3,608,563

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)
(Expressed in thousands)
		As at		As at
		December 31, 2024		March 31, 2025
		(Audited)		(Unaudited)
		RMB'000		RMB'000		US$'000
EQUITY
Share capital		94		94		13
Additional paid-in capital		4,683,577		3,954,863		544,995
Other reserves		1,329,126		1,959,579		270,037
Retained earnings		4,302,177		4,718,519		650,229
Equity attributable to equity shareholders of the Company		10,314,974		10,633,055		1,465,274
Non-controlling interests		40,548		45,411		6,258
Total equity		10,355,522		10,678,466		1,471,532
LIABILITIES
Non-current liabilities
Contract liabilities		35,145		33,381		4,600
Loans and borrowings		4,310		5,776,316		795,998
Other payables		59,842		74,844		10,314
Lease liabilities		1,903,137		2,066,649		284,792
Financial derivative liabilities		—		1,249,266		172,153
Deferred income		34,983		34,742		4,788
		2,037,417		9,235,198		1,272,645
Current liabilities
Contract liabilities		323,292		344,665		47,496
Loans and borrowings		566,955		649,401		89,490
Trade and other payables		3,943,988		3,632,572		500,580
Lease liabilities		635,357		722,607		99,578
Deferred income		5,376		3,708		511
Current taxation		252,221		191,508		26,391
Dividend payables		-		728,142		100,340
		5,727,189		6,272,603		864,386
Total liabilities		7,764,606		15,507,801		2,137,031
Total equity and liabilities		18,120,128		26,186,267		3,608,563

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME
(Expressed in thousands, except for per ordinary share and per ADS data)
		Three months ended March 31,
		2024		2025
		(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$ '000
Revenue		3,723,531		4,427,044		610,063
Cost of sales		(2,107,073)		(2,469,007)		(340,238)
Gross profit		1,616,458		1,958,037		269,825
Other income		3,645		3,020		416
Selling and distribution expenses		(696,027)		(1,021,186)		(140,723)
General and administrative expenses		(191,341)		(242,144)		(33,368)
Other net income		14,829		20,835		2,871
Credit loss on trade and other receivables		(667)		(8,775)		(1,209)
Impairment loss on non-current assets		(3,612)		—		—
Operating profit		743,285		709,787		97,812
Finance income		40,890		36,915		5,087
Finance costs		(15,909)		(85,945)		(11,844)
Net finance income/(cost)		24,981		(49,030)		(6,757)
Share of profit of equity-accounted investees, net of tax		120		(2,005)		(276)
Other expenses		—		(91,071)		(12,550)
Profit before taxation		768,386		567,681		78,229
Income tax expense		(182,432)		(151,222)		(20,839)
Profit for the period		585,954		416,459		57,390
Attributable to:
Equity shareholders of the Company		582,472		416,342		57,374
Non-controlling interests		3,482		117		16
Earnings per share for ordinary shares
-Basic		0.47		0.34		0.05
-Diluted		0.47		0.34		0.05
Earnings per ADS
(Each ADS represents 4 ordinary shares)
-Basic		1.88		1.36		0.19
-Diluted		1.88		1.36		0.19

 

 

MINISO GROUP HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME (CONTINUED)
(Expressed in thousands)
		Three months ended March 31,
		2024		2025
		(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$ '000
Profit for the period		585,954		416,459		57,390
Items that may be reclassified subsequently to profit or loss:
Exchange differences on translation of financial statements of foreign operations		3,855		(1,291)		(178)
Other comprehensive income/(loss) for the period		3,855		(1,291)		(178)
Total comprehensive income for the period		589,809		415,168		57,212
Attributable to:
Equity shareholders of the Company		586,166		416,306		57,369
Non-controlling interests		3,643		(1,138)		(157)

 

 

MINISO GROUP HOLDING LIMITED
RECONCILIATION OF NON-IFRS FINANCIAL MEASURES
(Expressed in thousands, except for per share, per ADS data and percentages)
		Three months ended March 31,
		2024		2025
		(Unaudited)		(Unaudited)
		RMB'000		RMB'000		US$'000
Reconciliation of profit for the period to adjusted net profit:
Profit for the period		585,954		416,459		57,390
Add back:
Equity-settled share-based payment expenses		30,937		24,930		3,435
Loss from fair value change of derivatives		—		46,407		6,395
Issuance cost of derivatives		—		44,664		6,155
Interest expenses related to equity linked securities and the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd.		—		54,745		7,544
Adjusted net profit		616,891		587,205		80,919
Adjusted net margin		16.6 %		13.3 %		13.3 %
Attributable to:
Equity shareholders of the Company		613,409		586,999		80,891
Non-controlling interests		3,482		206		28
Adjusted net earnings per share(1)
-Basic		0.49		0.48		0.07
-Diluted		0.49		0.47		0.06
Adjusted net earnings per ADS (Each ADS represents 4 ordinary shares)
-Basic		1.96		1.92		0.26
-Diluted		1.96		1.88		0.26
Reconciliation of adjusted net profit for the period to adjusted EBITDA:
Adjusted net profit		616,891		587,205		80,919
Add back:
Depreciation and amortization		150,102		267,672		36,886
Finance costs excluding interest expenses related to equity linked securities and the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd.		15,909		31,200		4,300
Income tax expense		182,432		151,222		20,839
Adjusted EBITDA		965,334		1,037,299		142,944
Adjusted EBITDA margin		25.9 %		23.4 %		23.4 %

Note:

(1) Adjusted basic and diluted net earnings per share are computed by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis.

 

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
(Expressed in thousands, except for percentages)
		Three months ended March 31,
		2024		2025				YoY
		RMB'000		RMB'000		US$'000
Revenue
MINISO Brand		3,506,657		4,085,778		563,035		16.5 %
-Mainland China		2,284,791		2,493,775		343,651		9.1 %
-Overseas		1,221,866		1,592,003		219,384		30.3 %
TOP TOY Brand		213,820		339,850		46,833		58.9 %
Others(1)		3,054		1,416		195		(53.6) %
		3,723,531		4,427,044		610,063		18.9 %

Note:

(1) "Others" refers to revenue generated from other operating segments such as "WonderLife", which was a secondary brand targeting on lower-tier cities in mainland China, aggregated and presented as "others". As the MINISO brand increasingly penetrated into lower-tier cities in mainland China, "WonderLife" has become marginalized.

 

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
NUMBER OF MINISO STORES IN MAINLAND CHINA
		As of
		March 31, 2024		March 31, 2025		YoY
By City Tiers
First-tier cities		532		569		37
Second-tier cities		1,664		1,773		109
Third- or lower-tier cities		1,838		1,933		95
Total		4,034		4,275		241

 

MINISO GROUP HOLDING LIMITED
UNAUDITED ADDITIONAL INFORMATION
NUMBER OF MINISO STORES IN OVERSEAS MARKETS
		As of
By Regions		March 31, 2024		March 31, 2025		YoY
Asia excluding China		1,402		1,663		261
North America		191		375		184
Latin America		563		646		83
Europe		237		301		64
Others		203		228		25
Total		2,596		3,213		617

*For identification purpose only

 

View original content:https://www.prnewswire.com/news-releases/miniso-group-announces-march-quarter-2025-unaudited-financial-results-302464112.html

SOURCE MINISO Group Holding Limited

FAQ

What was MINISO's (MNSO) revenue growth in Q1 2025?

MINISO's revenue grew 18.9% year over year to RMB4,427.0 million (US$610.1 million) in Q1 2025.

How many stores does MINISO (MNSO) operate globally as of March 2025?

As of March 31, 2025, MINISO operated 7,768 stores globally, including 7,488 MINISO stores and 280 TOP TOY stores.

What was MINISO's (MNSO) profit for Q1 2025?

MINISO's profit for Q1 2025 was RMB416.5 million (US$57.4 million), compared to RMB586.0 million in the same period last year.

How much cash does MINISO (MNSO) have as of March 2025?

MINISO maintained a cash position of RMB7,255.3 million (US$999.8 million) as of March 31, 2025.

What is MINISO's (MNSO) overseas store expansion strategy?

70% of new MINISO stores in the past twelve months were located in overseas markets, with 617 net new overseas stores added year over year.