MINISO Group's Latest Business Update

YOYO generated over RMB1 billion in gross merchandise value in the first nine months of 2026.

Rhea-AI Summary

MINISO Group (MNSO) reported preliminary mainland China gross merchandise value growth of 25%-30% year over year for the third quarter of 2026. Growth accelerated from the first half of 2026, with high-single-digit same-store sales growth. During October 1-7, mainland gross merchandise value rose 20%-25% year over year, with low-single-digit same-store sales growth.

YOYO, its proprietary character brand, generated over RMB1 billion in gross merchandise value in the first nine months of 2026. U.S. gross merchandise value grew around 20% year over year in the third quarter; September growth exceeded 30%, with positive same-store sales growth. Overseas performance was largely in line with company guidance. The operational figures are preliminary and were not audited or reviewed by company auditors.

7 points · 0 major

PositiveiHow this balance works

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Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

How the balance worksHow Sentiment works

0 major · 3 points

Hollow bars mark forward-looking points. How the balance works

Positive

• Moderate pointMainland China third-quarter gross merchandise value grew 25%-30% year over year, accelerating from first-half 2026 growth.
• Moderate pointMainland China third-quarter same-store sales recorded high-single-digit growth.
• Moderate pointYOYO generated over RMB1 billion in gross merchandise value in the first nine months of 2026.
• Moderate pointU.S. third-quarter gross merchandise value grew around 20% year over year.
• Minor pointMainland China October 1-7 gross merchandise value grew 20%-25% year over year.

2 minor points

• Minor pointMainland China October 1-7 same-store sales recorded low-single-digit growth.
• Minor pointU.S. September gross merchandise value growth rebounded to over 30% year over year, with positive same-store sales growth.

Negative

• Minor pointOperational figures are preliminary, not audited or reviewed by company auditors, and subject to adjustment.
• Minor point. Forward-looking: it has not happened yet and may not happen.October 1-7 operational data is a short-term snapshot, not necessarily indicative of fourth-quarter or future performance.
• Minor point. Forward-looking: it has not happened yet and may not happen.Character-brand product sales are subject to seasonality, marketing cycles and new-product launch timing.

Key Figures

Mainland GMV growth: 25%-30% YoY Mainland SSSG: High-single-digit Holiday GMV growth: 20%-25% YoY +3 more

Mainland GMV growth

25%-30% YoY

MINISO Chinese mainland, 26Q3; preliminary operational data

Mainland SSSG

High-single-digit

MINISO Chinese mainland, 26Q3

Holiday GMV growth

20%-25% YoY

MINISO Chinese mainland, October 1-7, 2026

YOYO GMV

Over RMB1 billion

First nine months of 2026

YOYO geographic expansion

53 countries and regions

Since its first product launch in June 2025

U.S. GMV growth

Over 30% YoY

MINISO USA, September 2026

Key Terms

gmv, sssg

2 terms

gmv financial

"Total GMV(1) of MINISO Chinese mainland for the three months ended September 30, 2026"

Gross merchandise value (GMV) is the total dollar value of all goods and services sold through a platform or marketplace over a given period, measured before deducting fees, returns, or discounts. Investors watch GMV to gauge the raw size and growth of customer activity—like counting every ticket sold at a concert before subtracting organizer costs—while remembering it is not the same as revenue or profit.

sssg financial

"powered by a high-single-digit SSSG(1)"

Same-store sales growth (often shown as SSSG) measures how much revenue changed at a company’s existing locations or recurring business lines over a set period, excluding new openings or closures. Investors use it to see whether demand is truly rising or falling at a company’s core operations—like checking how a neighborhood cafe’s regular customers are doing before judging success from added new branches.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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GUANGZHOU, China, Oct. 9, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a world-leading IP-driven retailer and operation platform, today on a voluntary basis provided a business update on the latest performance of its flagship brand MINISO. The figures contained in this press release were based on the preliminary review of the Company's operational data.

Sales Performance of MINISO Chinese Mainland

Total GMV⁽¹⁾ of MINISO Chinese mainland for the three months ended September 30, 2026 ("26Q3") grew by 25%-30% year over year ("YoY"), accelerating from the first half of 2026, powered by a high-single-digit SSSG⁽¹⁾.

MINISO Chinese mainland maintained its strong momentum during the National Day holidays from October 1 to October 7, 2026, with total GMV growth of 20%-25% YoY, powered by a low-single-digit SSSG.

Sales Milestone of Proprietary IP YOYO

YOYO, MINISO's flagship proprietary IP, has generated GMV of over RMB1 billion for the first nine months of 2026 and has officially entered the global IP "One Billion Club". Since its first product launch in June 2025, YOYO has expanded into 53 countries and regions worldwide, emerging as one of the fastest Chinese original IPs to achieve large-scale global expansion. Mr. Guofu Ye, Founder, Chairman and CEO of MINISO, stated that YOYO has validated MINISO's strategic capability as a "world's leading IP operation platform", and that MINISO will empower more Chinese original IPs to scale up and accelerate in the global market.

Sales Performance of MINISO Overseas Markets

MINISO overseas markets' performance was largely in line with the Company's guidance. MINISO USA delivered a GMV growth of around 20% YoY in 26Q3. Notably, it rebounded to over 30% GMV YoY growth and positive SSSG in September 2026 bolstered by new product arrivals.

This press release was announced by the Company on a voluntary basis to inform shareholders and potential investors of the Company of the latest business update of the Company. This press release was based on the Board's preliminary review of the relevant operational data of the Company and the information currently available to the Board, and it was not based on any figures or information which have been audited or reviewed by the Company's auditors. The information contained in this press release may be subject to change and adjustment. Shareholders and potential investors of the Company should note that sales performance of IP products is subject to seasonality, marketing cycles, and the timing of new product launches and that operational data during the National Day holiday period represents a short-term snapshot and is not necessarily indicative of the Company's performance for the entire fourth quarter of 2026 or any future period. Shareholders and potential investors of the Company are advised to exercise caution when dealing in the Company's securities.

About MINISO Group

MINISO Group is a world-leading IP-driven retailer and operation platform offering immersive consumption experiences powered by value-for-money and aesthetic products featuring IP designs. Founded in 2013, the Company has established two brands, MINISO and TOP TOY. MINISO Group has built a worldwide IP ecosystem through its top licensed IPs and proprietary IPs dual-engine model. Guided by its "Life is for Fun" philosophy, it delivers engaging experiences and emotional value to consumers around the world. For more information, please visit https://ir.miniso.com/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "aim", "estimate", "intend", "plan", "believe", "is/are likely to", "potential", "continue" or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO's strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC") and The Stock Exchange of Hong Kong Limited (the "HKEX"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO's mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO's products; expectations regarding MINISO's relationships with consumers, suppliers, Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO's business and the industry. Further information regarding these and other risks is included in MINISO's filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

Note: 
(1) For definitions of the operating and financial metrics used in this press release, please refer to the Company's financial results announcements and annual reports.

Investor Relations Contact

MINISO Group Holding Limited
Email: ir@miniso.com
Phone: +86 (20) 36228788 Ext.8039

View original content:https://www.prnewswire.com/news-releases/miniso-groups-latest-business-update-302903492.html

SOURCE MINISO Group Holding Limited

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much did MINISO mainland China sales grow in the third quarter of 2026?

Mainland China gross merchandise value grew 25%-30% year over year in the three months ended September 30, 2026. Growth accelerated from the first half of 2026, supported by high-single-digit same-store sales growth. These operational figures are preliminary.

What sales milestone did MINISO's YOYO reach in 2026?

YOYO generated over RMB1 billion in gross merchandise value during the first nine months of 2026. Since its first product launch in June 2025, the proprietary character brand has expanded into 53 countries and regions worldwide.

Does MINISO's National Day holiday sales update indicate its full fourth-quarter performance?

The October 1-7 operational data is not necessarily indicative of performance for the entire fourth quarter of 2026 or any future period. It represents a short-term snapshot, while character-brand product sales are subject to seasonality, marketing cycles and the timing of new product launches.