Miniso Group Holding Ltd Stock Price, News & Analysis

MINISO, a leading lifestyle product retailer, launched six signature blind box collections in Taiwan on April 2, 2021, including the debut of the Qee Bear series. The launch event, attended by local influencers and fans, showcased products priced between NT199-249. The initiative aims to cater to the growing demand for blind boxes in Taiwan, where there is a robust community of toy enthusiasts. Vice President Robin Liu highlighted the company's strategy to expand its Art Toy category, with plans to introduce similar products in Asia, America, and Europe throughout 2021.

MINISO has announced the soft opening of its first store in Italy on April 8, 2021, located in Rome's Via Tuscolana 865. The store aims to provide affordable, high-quality products amidst the pandemic, attracting significant customer interest even with limited in-store capacity. The store reported an average spend of 24.71 euros per order, with 80% of items priced under 7 euros. Following this opening, MINISO plans to launch three more stores in April and a flagship store in June, continuing its European expansion despite pandemic challenges.

MINISO (NYSE: MNSO) has expanded its global footprint with the launch of a limited-edition crossover collection featuring the character Xico, inspired by Mexican culture. This marks MINISO's first local IP initiative, developed specifically for the Mexican market. The collaboration, taking 18 months to complete, involved celebrated designer Cristina Pineda and aims to enhance appreciation for Mexican culture. The collection consists of 18 SKUs and is currently available in Mexico, Colombia, and Peru, with potential plans for broader distribution.

MINISO, a leading variety retailer, launched a new Disney blind box collection featuring Winnie the Pooh on March 19, 2021, in Singapore, alongside five other special collections. The launch follows successful sales of previous collections, with a 50% sell-through rate in the first five days. Over 80% of buyers registered as members to receive discounts. The new products, priced between SGD 5.9 - 12.9, are tailored for Gen Z consumers. Future launches include Rumi Tutu and TOM & Jerry blind boxes, indicating an ongoing strategy to engage young customers.

MINISO Group Holding Limited (NYSE: MNSO) reported its financial results for Q2 FY2021, with revenue of RMB2,297.7 million (US$352.1 million), an 18.1% year-over-year decrease but a 10.9% increase from Q1. Gross profit was RMB642.8 million (US$98.5 million), down 27.6% year-over-year. Operating profit was RMB54.3 million (US$8.3 million), compared to RMB329.8 million in the same period last year. The number of stores increased to 4,514, while international revenues fell by 51.3%. The company anticipates Q3 revenue between RMB2,200 million and RMB2,400 million, indicating potential growth.

MINISO, a lifestyle product retailer, launched its #LoveWithoutDistance Campaign on Instagram, selecting 100 love stories from individuals separated by COVID-19. The winners received a $100 MINISO gift box for Valentine's Day 2021, with the campaign engaging over 11,000 participants from 16 countries. The initiative aimed to alleviate the impact of lockdowns on long-distance relationships, emphasizing the brand's mission of spreading joy. The campaign reached 930,000 people and garnered significant organic engagement on social media.

MINISO Group Holding Limited (MNSO) announced its plan to release financial results for the December quarter 2020 on February 25, 2021, before the U.S. market opens. The earnings conference call will occur at 7:00 A.M. ET on the same day, with dial-in numbers provided for international, U.S., and China listeners. An archived webcast will also be accessible on the investor relations website.

MINISO is recognized for its design-led lifestyle products and operates a large network of stores worldwide since its inception in 2013.

On February 18, 2021, Ye Guofu, founder and CEO of MINISO, detailed the company’s 2021 strategy aimed at transforming into a world-leading new retail platform. The new 'X strategy' focuses on diversifying its business and launching sub-brands, including the recent introduction of 'TOPTOY', established to capture the growing toy market in China. MINISO plans to expand both domestically, targeting tier 3 cities and rural areas, and internationally in regions with large populations. The company will enhance its digital efforts with unmanned stores and broaden online sales channels in response to the pandemic.

MINISO (NYSE: MNSO) has made significant contributions in the fight against COVID-19 by donating over 2 million masks. The company provided 1 million masks to the nonprofit Get Us PPE and distributed 10,000 masks to several U.S. colleges, including the University of California, Irvine. Additionally, MINISO donated another 1 million masks along with 20,000 hand sanitizers to Canadian nonprofits in January 2021. These efforts aim to protect frontline workers and underserved communities. Since its inception in 2013, MINISO has opened over 4,200 stores globally, emphasizing affordable, quality products.