Miniso Group Holding Ltd Stock Price, News & Analysis

On July 23, MINISO launched its first unmanned blind box vending machine at Suntec City Mall, Singapore, targeting Gen Z shoppers. The machine offers nine blind box collections priced between SGD 9.90 and 14.90, ensuring affordability for younger consumers. With plans to open five machines in popular shopping areas, MINISO aims to boost engagement among Gen Z. The retailer's blind box products have already gained traction in 22 stores across Singapore. Highlighting the growing pop toy market, this initiative positions MINISO to capitalize on consumer trends in Singapore and the wider Asian market.

MINISO, a global value retailer, co-hosts the 8th China Illustration Biennial (CIB8) this summer, inviting global artists to showcase their innovative artwork. The biennial aims to recognize emerging talents and is themed around future fashion and creativity. MINISO emphasizes the originality in design and has invested over RMB 100 million annually in product development. The event is expected to boost collaboration opportunities for artists, while MINISO’s partnerships with various designers aim to blend functionality with aesthetic appeal, especially in product design such as face masks.

MINISO Group Holding Limited (NYSE: MNSO) reported its third-quarter fiscal year 2021 results, revealing revenue of RMB2,229.4 million (US$340.3 million), up 36.5% year-over-year but down 3.0% from the previous quarter. Gross profit increased by 18.5% to RMB626.5 million (US$95.6 million), while operating profit surged 304.4% to RMB161.1 million (US$24.6 million). Adjusted net profit rose 9.5% to RMB149.0 million (US$22.7 million). The company opened its first store in Portugal, increasing its total store count to 4,587. Future guidance estimates revenue between RMB2,300 million and RMB2,500 million for Q4 2021.

MINISO Group Holding Limited (NYSE: MNSO) will release its March quarter 2021 financial results on May 19, 2021, before U.S. market opens. The management will hold an earnings conference call at 8:00 A.M. ET to discuss results, accessible via designated phone numbers. A replay will be available until May 26, 2021. As a global value retailer, MINISO focuses on design-led lifestyle products, providing an engaging shopping experience that appeals to various demographics. The company continues to expand its global store network since its inception in 2013.

MINISO, a leading lifestyle product retailer, launched six signature blind box collections in Taiwan on April 2, 2021, including the debut of the Qee Bear series. The launch event, attended by local influencers and fans, showcased products priced between NT199-249. The initiative aims to cater to the growing demand for blind boxes in Taiwan, where there is a robust community of toy enthusiasts. Vice President Robin Liu highlighted the company's strategy to expand its Art Toy category, with plans to introduce similar products in Asia, America, and Europe throughout 2021.

MINISO has announced the soft opening of its first store in Italy on April 8, 2021, located in Rome's Via Tuscolana 865. The store aims to provide affordable, high-quality products amidst the pandemic, attracting significant customer interest even with limited in-store capacity. The store reported an average spend of 24.71 euros per order, with 80% of items priced under 7 euros. Following this opening, MINISO plans to launch three more stores in April and a flagship store in June, continuing its European expansion despite pandemic challenges.

MINISO (NYSE: MNSO) has expanded its global footprint with the launch of a limited-edition crossover collection featuring the character Xico, inspired by Mexican culture. This marks MINISO's first local IP initiative, developed specifically for the Mexican market. The collaboration, taking 18 months to complete, involved celebrated designer Cristina Pineda and aims to enhance appreciation for Mexican culture. The collection consists of 18 SKUs and is currently available in Mexico, Colombia, and Peru, with potential plans for broader distribution.

MINISO, a leading variety retailer, launched a new Disney blind box collection featuring Winnie the Pooh on March 19, 2021, in Singapore, alongside five other special collections. The launch follows successful sales of previous collections, with a 50% sell-through rate in the first five days. Over 80% of buyers registered as members to receive discounts. The new products, priced between SGD 5.9 - 12.9, are tailored for Gen Z consumers. Future launches include Rumi Tutu and TOM & Jerry blind boxes, indicating an ongoing strategy to engage young customers.

MINISO Group Holding Limited (NYSE: MNSO) reported its financial results for Q2 FY2021, with revenue of RMB2,297.7 million (US$352.1 million), an 18.1% year-over-year decrease but a 10.9% increase from Q1. Gross profit was RMB642.8 million (US$98.5 million), down 27.6% year-over-year. Operating profit was RMB54.3 million (US$8.3 million), compared to RMB329.8 million in the same period last year. The number of stores increased to 4,514, while international revenues fell by 51.3%. The company anticipates Q3 revenue between RMB2,200 million and RMB2,400 million, indicating potential growth.