Miniso Group Holding Ltd Stock Price, News & Analysis

MINISO Group Holding Limited (NYSE: MNSO) reported its financial results for Q2 FY2021, with revenue of RMB2,297.7 million (US$352.1 million), an 18.1% year-over-year decrease but a 10.9% increase from Q1. Gross profit was RMB642.8 million (US$98.5 million), down 27.6% year-over-year. Operating profit was RMB54.3 million (US$8.3 million), compared to RMB329.8 million in the same period last year. The number of stores increased to 4,514, while international revenues fell by 51.3%. The company anticipates Q3 revenue between RMB2,200 million and RMB2,400 million, indicating potential growth.

MINISO, a lifestyle product retailer, launched its #LoveWithoutDistance Campaign on Instagram, selecting 100 love stories from individuals separated by COVID-19. The winners received a $100 MINISO gift box for Valentine's Day 2021, with the campaign engaging over 11,000 participants from 16 countries. The initiative aimed to alleviate the impact of lockdowns on long-distance relationships, emphasizing the brand's mission of spreading joy. The campaign reached 930,000 people and garnered significant organic engagement on social media.

MINISO Group Holding Limited (MNSO) announced its plan to release financial results for the December quarter 2020 on February 25, 2021, before the U.S. market opens. The earnings conference call will occur at 7:00 A.M. ET on the same day, with dial-in numbers provided for international, U.S., and China listeners. An archived webcast will also be accessible on the investor relations website.

MINISO is recognized for its design-led lifestyle products and operates a large network of stores worldwide since its inception in 2013.

On February 18, 2021, Ye Guofu, founder and CEO of MINISO, detailed the company’s 2021 strategy aimed at transforming into a world-leading new retail platform. The new 'X strategy' focuses on diversifying its business and launching sub-brands, including the recent introduction of 'TOPTOY', established to capture the growing toy market in China. MINISO plans to expand both domestically, targeting tier 3 cities and rural areas, and internationally in regions with large populations. The company will enhance its digital efforts with unmanned stores and broaden online sales channels in response to the pandemic.

MINISO (NYSE: MNSO) has made significant contributions in the fight against COVID-19 by donating over 2 million masks. The company provided 1 million masks to the nonprofit Get Us PPE and distributed 10,000 masks to several U.S. colleges, including the University of California, Irvine. Additionally, MINISO donated another 1 million masks along with 20,000 hand sanitizers to Canadian nonprofits in January 2021. These efforts aim to protect frontline workers and underserved communities. Since its inception in 2013, MINISO has opened over 4,200 stores globally, emphasizing affordable, quality products.

MINISO has collaborated with Bilibili to launch two special product collections inspired by popular characters among Generation Z. The collections, featuring the Bili Girls and Bilibili TV, were released in January 2021, aiming to attract the youth demographic through engaging designs and experiences. The launch event at Shanghai Century Plaza saw significant foot traffic, highlighting the appeal of co-branded products. MINISO, known for affordable lifestyle goods, continues to innovate with partnerships, enhancing its offerings for a global market.

MINISO (NYSE: MNSO) has launched its first physical store in Portugal, along with an online store, on January 7, 2021. Based in Vila Nova de Gaia, the new store features over 1,400 products across 11 categories, including home decor, electronics, and beauty items. This move is part of MINISO's strategy to enhance its presence in Europe, where it has opened over 100 stores in various countries. The inauguration included exclusive offers for the first 50 customers and attendance from local influencers.

MINISO (NYSE: MNSO) revealed consumer trends from over 6 million transactions across 25 markets from November 1 to December 15, 2020. Notably, festive gift purchases increased by 13% in China and 15% in the US and Spain compared to last year, with Singapore experiencing a remarkable 186.3% surge. Despite lower unit prices on 75% of products, consumer demand strengthened. Online sales in China surged 352% during the Double 11 shopping festival, with Indonesian sales up 71%. The company has opened over 100 stores post its NYSE listing in October, showcasing its robust growth trajectory.

MINISO Group (NYSE: MNSO) reported its fiscal Q1 results for the period ending September 30, 2020, showing a 30.7% year-over-year revenue decrease to RMB2,072.1 million (US$305.2 million). Despite a 33.4% increase quarter-over-quarter, gross profit fell 44.3% to RMB522.4 million (US$76.9 million). Loss from continuing operations surged to RMB1,676.3 million (US$246.9 million). Adjusted net profit was RMB102.1 million (US$15.0 million), a 74.6% decline year-over-year but a 140.8% increase from the previous quarter. The store count rose to 4,330 globally.