Monster Energy Flips Chicago River Green for St. Patrick’s with Spectacular Jet Ski Show
Monster Energy (MNST) celebrated St.
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Rhea-AI Summary
Monster Energy (MNST) celebrated St. Patrick’s Day in Chicago on March 16, 2026, sponsoring a first‑ever green Chicago River jet ski stunt show and parade activations. Pro riders Tory Snyder and Coy Curtis performed freestyle stunts at Wolf Point while Java Monster promoted Irish Crème along Columbus Drive.
The campaign combined live stunts, brand sampling, and experiential marketing to engage thousands of parade attendees and reinforce Monster’s lifestyle positioning.
Details
News Market Reaction – MNST
On Mar 17, the first trading day after this news, MNST closed 0.70% above the previous close.
Data tracked by StockTitan Argus for the Mar 17 session.
Historical Context
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Reported strong Q4 and full-year 2025 sales and earnings growth.
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Announced timing of Q4 2025 results release and earnings call.
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Detailed investor meeting webcast and conference participation plans.
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Reported record Q3 2025 results with strong sales and margin expansion.
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Set reporting date and call details for Q3 2025 financial results.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Monster’s Pro Riders Helped Churn the Emerald Waters – Monster Style!
CHICAGO, March 16, 2026 (GLOBE NEWSWIRE) -- Monster Energy returned to Chicago for the greatest St Patrick's day celebration this side of the Atlantic… and this time brought two very special guests!
Surprising the tens of thousands of onlookers gathered to watch the incredible annual St Paddy’s Day spectacle, Monster Energy’s pro jet ski riders Tory Snyder and Coy Curtis ripped along the newly glowing green waters at Wolf Point in a scintillating stunt show – a historic first in the half century-old tradition.
Tory, a P1 AquaX World Champion, was Monster’s standard bearer, flying the iconic M-Claw as he tore around the perimeter aboard his Seadoo RXPX. Coy meanwhile – the youngest jet skier to ever pull a backflip – showed off his incredible freestyle skills, corkscrewing, 360ing and flipping his TC Freeride Rise Gravity like he was in a video game.
“So sick I got to ride in that crazy green river for St Paddy’s!” said an elated Coy straight after the show.
“It was so exciting to perform on the river in Chicago!” added Tory. “Now that Coy and I are done we declare the green river be called the Monster River!”
After the river festivities the party continued along Columbus Drive as Monster Energy’s Java Monster crew, representing the brand’s Irish Crème variant of its Coffee + Energy line, took over the St. Patrick’s Day Parade once again, with the gorgeous Monster Girls and the famous Monster Lep-Rock-On bringing chilled cans to the thousands of green clad revelers lining the route.
“This is our third year celebrating St. Paddy’s Day with the city of Chicago… a party that could rival even those Ireland!” said Jordi Gayola, Monster Energy’s CMO of the Americas. “We are so proud to play a small part bringing the energy to this fantastic cultural celebration. We love the river dyeing tradition and were delighted to be invited to Monster it up this year!”
About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
Media Contact:
Michael O’Donnell
D S Simon Media
212-736-2727
modonnell@dssimon.com
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7c2a1847-8df0-4142-9051-7797c0c63a94
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