Score Free Play and Perks: Topgolf's $20 Monthly Membership Arrives

Rhea-AI Summary

Topgolf (NASDAQ:MODG) launched Topgolf PlayMore on Oct. 8, 2025, a $20/month membership that includes one free hour of game play monthly (redeemable any day, any time) and one free appetizer every visit.

Membership credits are added automatically to member accounts; reservations and redemption must be made in the Topgolf App or at Topgolf.com/Memberships. PlayMore joins existing Platinum Club and Platinum Elite tiers and complements the brand's summer value lineup (Half‑Off Golf Mon–Thu, Sunday Funday pricing, Topgolf Nights, and Value Bites). Pricing and availability vary by venue.

Insights

Customer Value & Revenue Analyst

Topgolf launches a $20/month membership offering one free hour monthly and a free appetizer every visit.

As structured, Topgolf PlayMore delivers a simple recurring‑revenue product: subscribers pay $20 per month (plus taxes) in exchange for one free hour of game play each month and one free appetizer per visit. The benefit is auto‑credited to accounts and redeemed via the Topgolf App with required reservations, which ties usage to the brand’s booking and mobile engagement flow.

Key dependencies and friction points include the reservation requirement, app activation, and venue‑specific pricing/availability; these elements determine real redemption rates and incremental spend beyond the included hour. The membership sits alongside existing tiers (Platinum Club, Platinum Elite) and the summer value lineup, so cannibalization or tier substitution among current members is a plausible operational risk.

Watchable facts from the release are the membership price ($20), the automatic monthly credit of one free hour, the free appetizer per visit, the requirement to book via the Topgolf App, and the stated positioning alongside existing Platinum tiers; these elements will drive near‑term adoption and usage patterns over the next few months.

New "Topgolf PlayMore" Membership Offers Unmatched Value, Access and Game Play for Just $20 a Month

DALLAS, Oct. 8, 2025 /PRNewswire/ -- Modern golf entertainment leader Topgolf announced the launch of Topgolf PlayMore, a brand-new monthly membership designed to unleash the power of play, making it more accessible and affordable for Players. For just $20 a month (*plus applicable taxes), Players receive one free hour of game play each month – redeemable any day, any time – plus one free appetizer every visit.

"Players continue to look for high-quality, fun and affordable ways to connect and play that don't break the bank," said Josh Belkin, SVP of Revenue Management & Player Engagement at Topgolf. "The launch of Topgolf PlayMore couldn't come at a better time. In a period of economic uncertainty, we're meeting Players where they are – delivering flexible membership options and everyday value that make Topgolf more accessible every day of the week."

How It Works

• Sign up online at Topgolf.com/Memberships or through the Topgolf App to score a free hour of game play monthly – any day, any time – plus a free appetizer EVERY visit.
• The free hour of game play is automatically added to Player accounts each month. Log on to the Topgolf App, choose the preferred day and time, and then make the reservation. During checkout, select the option to redeem the free hour.
• Bring five guests every time you visit for added fun. It's perfect for group outings, family fun or hanging out with friends!
• Note: Reservations are required for redemption and must be made in the Topgolf App. Read FAQ and Terms & Conditions here.

Making Play More Accessible
Strong feedback from Players highlighted the need for a simple, flexible and affordable way to engage more often with the brand – without restrictions or blackout dates. Topgolf PlayMore is an affordable membership option for golfers and non-golfers alike that pays for itself in just one visit, making it a no-brainer for anyone who enjoys Topgolf with their friends, family or even by themselves.

At its core, Topgolf PlayMore is designed with two goals in mind: 1) Ensuring that the power of play is available to more Players, more often, and 2) Encouraging current Players to return more frequently by delivering them exceptional value.

The Value Lineup
Topgolf PlayMore joins the brand's broader value lineup, introduced earlier this summer, which continues to draw Players and deliver more ways to play for less:

• Half-Off Golf: All day Monday through Thursday at participating venues.
• Sunday Funday: Game play for just $30-$40 per hour for the whole group at participating venues.
• Topgolf Nights: Late-night fun every Friday from 10 p.m. to close for $30-$40 per hour at participating venues.
• Value Bites: Budget-friendly eats include the Funday Faves Platter, which features chicken sliders, cheesy macaroni bites, pretzel bites, chips and salsa for six Players from $38.99 - $42.99; the Pepsi® Kickoff Combo, a customizable food and drink bundle from $24.99-$29.99; and $5 Beers and $6-8 Margaritas. Pricing and availability vary by venue.

Topgolf PlayMore joins Topgolf's existing membership program as an option alongside Platinum Club and Platinum Elite, extending the brand's tiered offering to serve a wider range of Players. For more information on Topgolf PlayMore or to sign up, visit Topgolf.com/Memberships or the Topgolf App.

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event, or make plans to come play around, visit topgolf.com. 

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey and OGIO. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

Topgolf Media Contact:
Email: press@topgolf.com

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SOURCE Topgolf

FAQ

What does Topgolf PlayMore (MODG) include for $20 per month?

Topgolf PlayMore includes one free hour of game play each month (any day, any time) plus one free appetizer every visit for $20/month plus applicable taxes.

When did Topgolf announce the PlayMore membership for MODG shareholders?

Topgolf announced PlayMore on October 8, 2025.

How do members redeem the free hour from Topgolf PlayMore (MODG)?

The free hour is automatically added monthly; members must reserve a time in the Topgolf App, then select the option to redeem the free hour at checkout.

Can Topgolf PlayMore hours be used any day and time at MODG venues?

Yes, the announcement states the free hour is redeemable any day, any time, but reservations are required and pricing/availability vary by venue.

How does PlayMore fit with Topgolf's existing membership tiers (MODG)?

PlayMore is an additional, lower‑cost option that joins the existing Platinum Club and Platinum Elite tiers to broaden membership choices.

Where can players sign up for Topgolf PlayMore (MODG)?

Players can sign up online at Topgolf.com/Memberships or through the Topgolf App.