Topgolf Celebrates Milestone 100th U.S. Venue with Opening in New Braunfels on Dec. 5

Rhea-AI Summary

Topgolf (NASDAQ:MODG) will open its newest two-level venue in New Braunfels, Texas on Dec. 5, 2025, marking the company's 100th U.S. location and 112th globally. The venue at 427 Creekside Way features 62 outdoor climate-controlled hitting bays across two levels, industry-leading Toptracer technology, Topgolf's beginner-friendly The Sure Thing club and on-site dining, a full bar, 140+ HDTVs, fire pits and a nine-hole mini golf course.

Topgolf New Braunfels will employ roughly 200 Playmakers. To celebrate the milestone, Players who book and complete a one- or two-bay reservation between Dec. 5–19, 2025 will be entered to win one year of free gameplay (no purchase necessary; terms apply).

News Market Reaction

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+3.95% News Effect

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On the day this news was published, MODG gained 3.95%, reflecting a moderate positive market reaction. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $69M to the company's valuation, bringing the market cap to $1.82B at that time.

Data tracked by StockTitan Argus on the day of publication.

The venue is located at the New Braunfels Town Center at Creekside

DALLAS, Nov. 20, 2025 /PRNewswire/ -- Modern golf entertainment leader Topgolf announced today that the opening of its newest, two-level venue in New Braunfels, Texas, is set to occur on Friday, Dec. 5. The venue marks Topgolf's 100th location in the U.S. and 112th globally.

To celebrate, Topgolf is giving away one year of free game play to one lucky winner. All eligible Players who book and complete a one or two-bay reservation between Dec. 5-19 will be automatically entered for a chance to win. No purchase necessary. Terms and conditions apply.

The Basics

• If you've never been to a Topgolf venue before, think of it as a modern golf experience where anyone – including people who have never picked up a golf club and those who want to perfect their swing – can participate in the sport in a relaxed, no-pressure environment.
• Topgolf New Braunfels employs roughly 200 Playmakers – think bay hosts, bartenders, ball picker upper people, etc.
• The venue is located at 427 Creekside Way, New Braunfels, TX 78130.
• Topgolf New Braunfels has 62 outdoor climate-controlled hitting bays spanning two levels. Each bay has lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.

It's Golf

• Can't swing a golf club to save your life? You'll be in good company. Topgolf celebrates the bad shots just as much as the beautiful swings.
• Topgolf's exclusive golf club, The Sure Thing, is only available at Topgolf and is designed to make golf less hard for beginners or those whose game just isn't that great.
• The venue is equipped with industry-leading Toptracer technology, which traces each golf ball's flight path, distance and other cool metrics.
• Players aim at giant targets on the field while playing virtual courses or games like Topgolf's new Topgolf Field Goal Challenge – a brand-new game that tests your swing, your aim and your bragging rights. The goal? Split the uprights by hitting your ball through digital goal posts during two play modes: Free Play and The Challenge.

It's Not Golf

• Topgolf takes its "not golf" very seriously. What we mean: A full-service bar and restaurant manned by executive chefs, more than 140 HDTVs, fire pits, a nine-hole mini golf course, music and year-round family-friendly programming are just as much a part of the Topgolf experience.
• A semi-private event space is a prime spot for team outings, family gatherings, meetings or really anything Players are looking to celebrate.

What They Said
Erin Chamberlin, Topgolf Chief Operating Officer and Interim President: "Opening our 100th U.S. venue in New Braunfels is more than a milestone; it's a celebration of the fun, energy and innovation that makes Topgolf unlike any other entertainment experience out there. We're excited to mark this momentous occasion in the community of New Braunfels and grow our loyal Player base for years to come."

Austin Alvis, NewQuest President & Chief Development Officer: "The grand opening of Topgolf is a significant milestone that we have eagerly anticipated for many years. With this addition, Creekside's development is reaching its final development stages, and we are confident that it will greatly benefit our community for years to come. We extend our heartfelt gratitude to the entire Topgolf team and the City of New Braunfels for their collective efforts and unwavering belief in the positive impact this development will have on Creekside and the surrounding community."

Neal Linnartz, Mayor of New Braunfels: "The addition of Topgolf in New Braunfels highlights the continued appeal of our community. Topgolf not only brings new jobs and other economic benefits to New Braunfels, but it also offers another great entertainment destination for families along the I-35 corridor between San Antonio and Austin. We're proud that they've chosen New Braunfels, a city known for its rich heritage, vibrant economy, and love of recreation."  

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event, or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey and OGIO. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

Topgolf Media Contact:
Email: press@topgolf.com 

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SOURCE Topgolf

FAQ

When does Topgolf (MODG) open its New Braunfels venue?

Topgolf New Braunfels opens on Dec. 5, 2025.

What address is Topgolf New Braunfels (MODG) located at?

The venue is at 427 Creekside Way, New Braunfels, TX 78130.

How many hitting bays does Topgolf New Braunfels (MODG) have?

Topgolf New Braunfels has 62 outdoor climate-controlled hitting bays across two levels.

Is Topgolf offering any promotions for the New Braunfels opening (MODG)?

Players who book and complete a one- or two-bay reservation between Dec. 5–19, 2025 are entered to win one year of free gameplay (no purchase necessary; terms apply).

How many staff will Topgolf New Braunfels (MODG) employ?

Topgolf New Braunfels will employ roughly 200 Playmakers.

What features and technology are included at Topgolf New Braunfels (MODG)?

Features include Toptracer tracking, The Sure Thing club for beginners, full-service dining and bar, 140+ HDTVs, fire pits and a nine-hole mini golf course.