Mogu Inc Stock Price, News & Analysis

MOGU Inc. (NYSE: MOGU), a Chinese KOL-driven fashion platform, reported its financial results for H2 and FY 2025. Total revenues for H2 2025 increased by 3.0% to RMB79.4 million (US$10.9 million), despite facing challenges in KOL lifecycle management. The company's GMV declined 29.1% to RMB2,154 million year-over-year.

Key financial metrics for FY2025 showed total revenues decreasing 11.9% to RMB141.2 million, with a net loss of RMB62.6 million. The company has implemented strategic initiatives including signing new fashion KOLs from other platforms and expanding beyond its core platform. Cash and equivalents stood at RMB380.1 million as of March 31, 2025.

MOGU Inc. reported declining financial results for H1 FY2025. Total revenues decreased by 25.7% to RMB61.9 million (US$8.8 million). The company faced challenges including intense market competition, declining consumer purchasing appetite, and reduced KOL live streaming activity. GMV decreased by 34.3% to RMB1,442 million, while LVB-associated GMV fell by 34.7%. Operating loss improved to RMB41.4 million from RMB52.1 million year-over-year. The company is exploring new business opportunities through partnerships with fashion KOLs from other platforms and brand live-streaming management services.

MOGU announced its unaudited financial results for the six months and fiscal year ending March 31, 2024. For the six months, total revenues decreased by 34.3% to RMB77.0 million. The loss from operations was RMB27.1 million, significantly reduced from RMB139.4 million in the same period of 2023. Key metrics include a 6% drop in GMV to RMB3.04 billion and a net loss of RMB23.9 million. For the fiscal year, total revenues fell 30.9% to RMB160.3 million, with an operational loss of RMB79.2 million, down from RMB187.4 million in 2023. The company also reported a new share repurchase program worth up to US$8 million. Despite a challenging competitive environment, MOGU aims to optimize costs and enhance operational efficiency to achieve sustainable growth.

MOGU, a KOL-driven online fashion and lifestyle destination in China, announced a share repurchase program authorized by its board of directors. The company plans to repurchase up to US$8 million worth of its ordinary shares in the form of American Depositary Shares until May 13, 2025. This initiative will be funded from MOGU’s existing cash balance. The repurchases can occur on the open market, in privately negotiated transactions, block trades, or other legally permissible means based on market conditions. The board will periodically review and potentially adjust the program’s terms and size.

MOGU Inc. (NYSE: MOGU) announced significant management changes effective April 19, 2023. Mr. Yibo Wei and Mr. Xuqiang Yue resigned as directors due to personal reasons. No disagreements with the Board were reported. Following this, Ms. Qi Feng and Mr. Yiming Fan were appointed as directors on April 21, 2023. Ms. Feng, who has been with the company since 2013, served as the financial controller and has extensive industry experience. Mr. Fan, the current CEO since 2014, previously held positions including brand director and marketing vice president. The Compensation Committee will consist of Mr. Andrew Hong Teoh and Ms. Feng, deviating from the NYSE's requirement for all independent members. These changes aim to strengthen the leadership as MOGU continues to enhance its KOL-driven online fashion platform.