Welcome to our dedicated page for Mogu news (Ticker: MOGU), a resource for investors and traders seeking the latest updates and insights on Mogu stock.
MOGU Inc. (NYSE: MOGU) is described in its public communications as a KOL-driven online fashion and lifestyle destination in China. News about MOGU often centers on how its platform connects merchants, key opinion leaders (KOLs) and users to support an online shopping experience focused on everyday fashion and lifestyle trends.
On this page, readers can find coverage of MOGU news that reflects the company’s own disclosures and regulatory filings. This includes announcements of unaudited financial results for various six-month periods and fiscal years, where MOGU discusses changes in gross merchandise value (GMV), revenue categories such as commissions, financing solutions, technology services and other revenues, and its use of non-GAAP measures like Adjusted EBITDA and Adjusted net loss.
MOGU news also features updates on strategic and capital allocation decisions. The company has reported a share repurchase program authorized by its board of directors and a strategic allocation of up to US$20 million of corporate assets to digital currencies, primarily Bitcoin, Ethereum and Solana, including related securities and investment products. In its explanations, the board links digital assets to diversification of treasury holdings and operational capabilities for next-generation AI products and services.
Another category of MOGU-related news involves business evolution and services for KOLs and merchants. The company has described a shift toward a professional services platform, providing KOLs with services such as merchant sourcing, product promotion and streaming assistance, and operating live streaming and KOL agency-related services for merchants across multiple channels. It has also reported signing fashion KOLs from other social e-commerce platforms.
Investors and observers following MOGU’s news can also see disclosures about an investment in a China-based AI infrastructure technology company and information on auditor changes and internal control matters. This news page aggregates such items so readers can review how MOGU presents its financial performance, strategic initiatives and platform developments over time.
MOGU (NYSE: MOGU) announced on December 29, 2025 that its indirect wholly owned subsidiary, Hangzhou Shiqu Information and Technology Co., Ltd., entered into a share transfer agreement to acquire less than 1% of the registered capital in a China-based artificial intelligence infrastructure technology company.
The total consideration for the acquisition is RMB 0.1 billion (approximately US$14.2 million), representing a small, non‑controlling strategic investment to gain exposure to AI infrastructure.
MOGU (NYSE: MOGU) dismissed PricewaterhouseCoopers Zhong Tian LLP and appointed Marcum Asia CPAs LLP as successor auditor, both effective November 13, 2025. The Audit Committee approved the changes and the company said the Former Auditor's reports for fiscal years ended March 31, 2025 and March 31, 2024 were unqualified and contained no adverse opinions.
The filing discloses three material weaknesses in internal control over financial reporting previously reported for year ended March 31, 2025, and the Company authorized full cooperation between the Former and Successor auditors to ensure a seamless transition.
MOGU Inc. (NYSE: MOGU), a Chinese KOL-driven online fashion and lifestyle platform, has announced its board's approval to allocate up to US$20 million of corporate assets into digital currencies. The strategic investment will primarily focus on Bitcoin, Ethereum, and Solana, including related securities and investment products.
The decision, approved on September 9, 2025, aims to diversify the company's treasury holdings while enhancing operational capabilities for next-generation AI products and services. Chairman Chen Qi has been authorized to determine the timing and amount of digital currency acquisitions.
MOGU Inc. (NYSE: MOGU), a Chinese KOL-driven online fashion and lifestyle platform, has filed its annual report on Form 20-F for the fiscal year ended March 31, 2025, with the SEC on July 31, 2025.
The report is accessible through the company's investor relations website and the SEC's website. Shareholders and ADS holders can request a free hard copy of the annual report containing audited consolidated financial statements by contacting the company's IR Department.
MOGU Inc. (NYSE: MOGU), a Chinese KOL-driven fashion platform, reported its financial results for H2 and FY 2025. Total revenues for H2 2025 increased by 3.0% to RMB79.4 million (US$10.9 million), despite facing challenges in KOL lifecycle management. The company's GMV declined 29.1% to RMB2,154 million year-over-year.
Key financial metrics for FY2025 showed total revenues decreasing 11.9% to RMB141.2 million, with a net loss of RMB62.6 million. The company has implemented strategic initiatives including signing new fashion KOLs from other platforms and expanding beyond its core platform. Cash and equivalents stood at RMB380.1 million as of March 31, 2025.
Technology service revenues showed strong growth of 104.7% in H2 2025, while commission revenues declined by 27.2% due to competitive pressures.MOGU Inc. reported declining financial results for H1 FY2025. Total revenues decreased by 25.7% to RMB61.9 million (US$8.8 million). The company faced challenges including intense market competition, declining consumer purchasing appetite, and reduced KOL live streaming activity. GMV decreased by 34.3% to RMB1,442 million, while LVB-associated GMV fell by 34.7%. Operating loss improved to RMB41.4 million from RMB52.1 million year-over-year. The company is exploring new business opportunities through partnerships with fashion KOLs from other platforms and brand live-streaming management services.
MOGU announced its unaudited financial results for the six months and fiscal year ending March 31, 2024. For the six months, total revenues decreased by 34.3% to RMB77.0 million. The loss from operations was RMB27.1 million, significantly reduced from RMB139.4 million in the same period of 2023. Key metrics include a 6% drop in GMV to RMB3.04 billion and a net loss of RMB23.9 million. For the fiscal year, total revenues fell 30.9% to RMB160.3 million, with an operational loss of RMB79.2 million, down from RMB187.4 million in 2023. The company also reported a new share repurchase program worth up to US$8 million. Despite a challenging competitive environment, MOGU aims to optimize costs and enhance operational efficiency to achieve sustainable growth.
MOGU, a KOL-driven online fashion and lifestyle destination in China, announced a share repurchase program authorized by its board of directors. The company plans to repurchase up to US$8 million worth of its ordinary shares in the form of American Depositary Shares until May 13, 2025. This initiative will be funded from MOGU’s existing cash balance. The repurchases can occur on the open market, in privately negotiated transactions, block trades, or other legally permissible means based on market conditions. The board will periodically review and potentially adjust the program’s terms and size.
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