MOGU Announces Unaudited Financial Results for the Six Months Ended September 30, 2025

Key Terms

gmv financial

Gross merchandise value (GMV) is the total dollar value of all goods and services sold through a platform or marketplace over a given period, measured before deducting fees, returns, or discounts. Investors watch GMV to gauge the raw size and growth of customer activity—like counting every ticket sold at a concert before subtracting organizer costs—while remembering it is not the same as revenue or profit.

ads financial

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

mcn technical

A material change notice (MCN) is a formal public notification a company issues to disclose a significant event or development that could affect its business, finances, or share price. Think of it as a weather alert for investors—flagging major shifts like leadership departures, big contracts, regulatory rulings, or unexpected financial news so market participants can reassess risk and value with timely, official information.

kol technical

A KOL, or key opinion leader, is a trusted expert—often a leading physician, researcher, or specialist—whose views influence peers, clinical practice, and industry adoption of medical products or treatments. For investors, KOL endorsements or criticisms can sway adoption rates, regulatory perceptions, and market confidence much like a respected critic can affect demand for a new product, so monitoring KOL sentiment helps gauge commercial and clinical prospects.

adjusted ebitda financial

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

adjusted net loss financial

Adjusted net loss is the company’s reported net loss after removing one-time, non-cash, or unusual items that management says obscure underlying results, such as restructuring charges, asset write-downs, or stock-based pay. Investors use it to focus on the business’s core profitability — like smoothing out potholes to judge road quality — but should be cautious because choices about what to exclude can make performance look better than it really is.

u.s. gaap regulatory

U.S. GAAP is a set of rules and standards that companies in the United States follow to prepare their financial reports. It helps ensure that financial information is consistent and clear, so investors and others can compare and understand a company's financial health easily.

HANGZHOU, China--(BUSINESS WIRE)-- MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a KOL-driven online fashion and lifestyle destination in China, today announced its unaudited financial results for the six months ended September 30, 2025.

Mr. Fan Yiming, Chief Executive Officer of MOGU, commented, “In the first half of the fiscal year 2026, we enhanced our live-streaming programs, refined product planning, and implemented tailored sales incentive strategies for the promotion by our key opinion leaders (KOLs). These initiatives drove significant year-over-year improvements in both live-streaming hours and product conversion rates among our KOLs, resulting in a strong sales performance. During this period, our gross merchandise value (GMV) increased by 24% year-over-year, while total revenue grew by 11%. At the same time, our MCN operations on external platforms continued to stabilize. We have signed over 60 fashion KOLs across various social e-commerce platforms, with sales consistently ranking among the top three for live-streaming agencies on various platforms. Additionally, our core platform business and the MCN operations are now demonstrating clear supply chain synergies.”

“During the first half of fiscal year of 2026, our total revenues increased by 11.0% year-over-year to RMB68.7 million for the same period of the 2025 fiscal year. The loss from operations was RMB32.0 million, compared to RMB41.4 million for the same period of the 2025 fiscal year. Over the past six months and into the foreseeable future, we will remain focused on cost reduction and efficiency enhancements, while actively looking for new revenue growth opportunities.” added Ms. Qi Feng, the Financial Controller.

Highlights For the Six Months Ended September 30, 2025

• Total revenues for the six months ended September 30, 2025 increase by 11.0% to RMB68.7 million (US$9.6 million¹) from RMB61.9 million during the same period of the 2025 fiscal year.
• Live video broadcast (“LVB”) associated GMV for the six months ended September 30, 2025 increased by 24.3% period-over-period to RMB1,734 million (US$243.6 million).
• GMV for the six months ended September 30, 2025 was RMB1,790 million (US$251.4 million), an increase of 24.1% period-over-period.

Financial Results For the Six Months Ended September 30, 2025

Total revenues for the six months ended September 30, 2025 increased by 11.0% to RMB68.7 million (US$9.6 million) from RMB61.9 million during the same period of the 2025 fiscal year.

• Commission revenues for the six months ended September 30, 2025 decreased by 4.6% to RMB33.7 million (US$4.7 million) from RMB35.3 million in the same period of the 2025 fiscal year, primarily attributable to the heightened competitive environment.
• Financing solutions revenues for the six months ended September 30, 2025 decreased by 8.0% to RMB3.5 million (US$0.5 million) from RMB3.8 million in the same period of the 2025 fiscal year. The decrease was primarily due to the decrease in the service fee of loans to users along with the decrease in loan receivables balance.
• Technology service revenues for the six months ended September 30,2025 increased by 13.1% to RMB23.4 million (US$3.3 million) from RMB20.7 million in the same period of the 2025 fiscal year, primarily attributable to an increase in software development service revenue.
• Other revenues for the six months ended September 30, 2025 increased by 299.2% to RMB8.1 million (US$1.1 million) from RMB2.0 million in the same period of the 2025 fiscal year, primarily attributable to an increase in service revenue from providing advertising and promotion services through KOLs to brands, online retailers and other merchants on the social media platforms.

Cost of revenues for the six months ended September 30, 2025 increased by 9.7% to RMB43.4 million (US$6.1 million) from RMB39.6 million in the same period of the 2025 fiscal year, primarily due to an increase in payroll cost of RMB1.7 million and an increase in other operating expense of RMB1.1 million, in line with the increase in revenue.

Sales and marketing expenses for the six months ended September 30, 2025 decreased by 23.7% to RMB20.1 million (US$2.8 million) from RMB26.4 million in the same period of the 2025 fiscal year, primarily due to a decrease in user acquisition expense of RMB3.4 million and user incentives expenses of RMB1.9 million.

Research and development expenses for the six months ended September 30, 2025 increased by 39.7% to RMB17.2 million (US$2.4 million) from RMB12.3 million in the same period of the 2025 fiscal year, primarily due to an increase in payroll cost of RMB4.5 million, for research and development effort in innovation areas.

General and administrative expenses for the six months ended September 30, 2025 decreased by 10.5% to RMB24.3 million (US$3.4 million) from RMB27.1 million in the same period of the 2025 fiscal year, primarily due to a decrease in other expenses of RMB2.4 million.

Loss from operations for the six months ended September 30, 2025 was RMB32.0 million (US$4.5 million), compared to the loss from operations of RMB41.4 million in the same period of the 2025 fiscal year.

Gain on deconsolidation of a subsidiary for the six months ended September 30, 2025 was RMB36.9 million (US$5.2 million). In August, 2025, Hangzhou Ruisha Technology Co. Ltd. (“Ruisha Technology”) repurchased its shares from the Company, resulting the Company’s share interest in Ruisha Technology decreased from 59.6% to 48.2%. The Company deconsolidated Ruisha Technology since August 31, 2025 and recorded gain on deconsolidation of a subsidiary on the deconsolidation date.

Net income attributable to MOGU Inc. for the six months ended September 30, 2025 was RMB50.5 million (US$7.1million), compared to the net loss attributable to MOGU Inc. of RMB24.1 million in the same period of the 2025 fiscal year.

Adjusted EBITDA² for the six months ended September 30, 2025 was negative RMB26.6 million (US$3.7 million), compared to negative RMB35.0 million in the same period of the 2025 fiscal year.

Adjusted net loss³ for the six months ended September 30, 2025 was RMB33.1 million (US$4.6 million), compared to the adjusted net loss of RMB38.3 million in the same period of the 2025 fiscal year.

Basic and diluted income per ADS for the six months ended September 30, 2025 were RMB6.17 (US$0.87) and RMB5.46 (US$0.77), respectively, compared with loss per ADS of RMB2.76 and RMB2.76, respectively, in the same period of the 2025 fiscal year. One ADS represents 300 Class A ordinary shares.

Cash and cash equivalents, Restricted cash and Short-term investments were RMB425.5 million (US$59.8 million) as of September 30, 2025, compared with RMB380.1 million as of March 31, 2025.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses non-GAAP measures, such as Adjusted EBITDA and Adjusted net loss as supplemental measures to review and assess operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The Company defines Adjusted EBITDA as net (loss)/income before interest income, interest expense, gain from investments, net, gains on deconsolidation of a subsidiary, income tax expenses, share of results of equity method investees, share-based compensation expenses, amortization of intangible assets, and depreciation of property and equipment. The Company defines Adjusted net loss as net (loss)/income excluding gain from investments, net, gains on deconsolidation of a subsidiary, and share-based compensation expenses. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.

The Company presents these non-GAAP financial measures because they are used by management to evaluate operating performance and formulate business plans. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding certain expenses, gain/loss and other items that are not expected to result in future cash payments or that are non-recurring in nature or may not be indicative of the Company’s core operating results and business outlook. The Company also believes that the non-GAAP financial measures could provide further information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-­GAAP financial measures have limitations as analytical tools. The Company’s non-GAAP financial measures do not reflect all items of income and expense that affect the Company’s operations and do not represent the residual cash flow available for discretionary expenditures. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages you to review the Company’s financial information in its entirety and not rely on a single financial measure.

For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue” or other similar expressions. Among other things, the business outlook and quotations from management in this announcement, as well as MOGU’s strategic and operational plans, contain forward-looking statements. MOGU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about MOGU’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MOGU’s growth strategies; the risk that COVID-19 or other health risks in China or globally could adversely affect its operations or financial results; its future business development, results of operations and financial condition; its ability to understand buyer needs and provide products and services to attract and retain buyers; its ability to maintain and enhance the recognition and reputation of its brand; its ability to rely on merchants and third-party logistics service providers to provide delivery services to buyers; its ability to maintain and improve quality control policies and measures; its ability to establish and maintain relationships with merchants; trends and competition in China’s e­commerce market; changes in its revenues and certain cost or expense items; the expected growth of China’s e­commerce market; PRC governmental policies and regulations relating to MOGU’s industry, and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in MOGU’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and MOGU undertakes no obligation to update any forward-looking statement, except as required under applicable law.

About MOGU Inc.

MOGU Inc. (NYSE: MOGU) is a KOL-driven online fashion and lifestyle destination in China. MOGU provides people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. By connecting merchants, KOLs and users together, MOGU’s platform serves as a valuable marketing channel for merchants, a powerful incubator for KOLs, and a vibrant and dynamic community for people to discover and share the latest fashion trends with others, where users can enjoy a truly comprehensive online shopping experience.

MOGU INC.
Unaudited Condensed Consolidated Balance Sheets
(All amounts in thousands, except for share and per share data)
		As of March 31,				September 30,
		2025				2025
		RMB				RMB				US$
ASSETS
Current assets:
Cash and cash equivalents			82,021				133,702				18,781
Restricted cash			511				511				72
Short-term investments			297,571				291,280				40,916
Inventories			11				59				8
Loan receivables, net			31,108				27,939				3,925
Prepayments, receivables and other current assets			59,208				13,221				1,857
Amounts due from related parties			15,131				14,625				2,054
Total current assets			485,561				481,337				67,613
Non-current assets:
Property and equipment, net			281,277				276,976				38,907
Intangible assets, net			718				628				88
Digital assets			—				6,949				976
Right-of-use assets			941				770				108
Investments			49,971				64,234				9,023
Other non-current assets			39,759				39,758				5,585
Total non-current assets			372,666				389,315				54,687
Total assets			858,227				870,652				122,300
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable			4,500				3,517				494
Salaries and welfare payable			7,873				3,316				468
Advances from customers			57				57				8
Taxes payable			3,144				8,392				1,179
Amounts due to related parties			3,477				3,383				475
Current portion of lease liabilities			620				344				48
Accruals and other current liabilities			301,204				292,627				41,105
Total current liabilities			320,875				311,636				43,777
Non-current liabilities:
Non-current lease liabilities			352				358				50
Total non-current liabilities			352				358				50
Total liabilities			321,227				311,994				43,827
Shareholders’ equity
Ordinary shares			181				181				25
Treasury stock			(138,269	)			(138,262	)			(19,422	)
Statutory reserves			6,705				6,705				942
Additional paid-in capital			9,490,093				9,490,103				1,333,067
Accumulated other comprehensive income			72,670				71,905				10,100
Accumulated deficit			(8,922,425	)			(8,871,974	)			(1,246,239	)
Total MOGU Inc. shareholders’ equity			508,955				558,658				78,473
Non-controlling interests			28,045				—				—
Total shareholders’ equity			537,000				558,658				78,473
Total liabilities and shareholders’ equity			858,227				870,652				122,300

MOGU INC.
Unaudited Condensed Consolidated Statements of Operations and Comprehensive (Loss)/income
(All amounts in thousands, except for share and per share data)
		For the six months ended
		September 30,
		2024				2025
		RMB				RMB				US$
Net revenues
Commission revenues			35,275				33,669				4,729
Financing solutions revenues			3,827				3,520				494
Technology service revenues			20,734				23,444				3,293
Other revenues			2,017				8,052				1,131
Total revenues			61,853				68,685				9,647
Cost of revenues (exclusive of amortization of intangible assets shown separately below)			(39,560	)			(43,397	)			(6,096	)
Sales and marketing expenses			(26,362	)			(20,114	)			(2,825	)
Research and development expenses			(12,332	)			(17,226	)			(2,420	)
General and administrative expenses			(27,143	)			(24,294	)			(3,413	)
Amortization of intangible assets			(75	)			(88	)			(12	)
Other income, net			2,172				4,446				625
Loss from operations			(41,447	)			(31,988	)			(4,494	)
Interest income			3,120				1,691				238
Interest expense			—				(11	)			(2	)
Gain from investments, net			16,468				48,002				6,743
Gain on deconsolidation of a subsidiary			—				36,909				5,185
(Loss)/income before income tax and share of results of equity investees			(21,859	)			54,603				7,670
Income tax expenses			(7	)			(4,129	)			(580	)
Share of results of equity method investees			(700	)			1,356				190
Net (loss)/income			(22,566	)			51,830				7,280
Net income attributable to non-controlling interests			1,563				1,379				194
Net (loss)/income attributable to MOGU Inc.			(24,129	)			50,451				7,086
Net (loss)/income			(22,566	)			51,830				7,280
Other comprehensive loss:
Foreign currency translation adjustments, net of nil tax			(1,231	)			(765	)			(107	)
Unrealized securities holding losses, net of tax			(16,252	)			—				—
Total comprehensive (loss)/income			(40,049	)			51,065				7,173
Total comprehensive income attributable to non-controlling interests			1,563				1,379				194
Total comprehensive (loss)/income attributable to MOGU Inc.			(41,612	)			49,686				6,979
Net (loss)/income per share attributable to ordinary shareholders
Basic			(0.01	)			0.02				0.00
Diluted			(0.01	)			0.02				0.00
Net (loss)/income per ADS
Basic			(2.76	)			6.17				0.87
Diluted			(2.76	)			5.46				0.77
Weighted average number of shares used in computing net loss per share
Basic			2,620,311,457				2,452,248,054				2,452,248,054
Diluted			2,620,311,457				2,769,549,791				2,769,549,791
Share-based compensation expenses included in:
Cost of revenues			34				1				0
General and administrative expenses			604				3				0
Sales and marketing expenses			14				1				0
Research and development expenses			88				5				1

MOGU INC.
Unaudited Condensed Consolidated Statements of Cash Flows
(All amounts in thousands, except for share and per share data)
		For the six months ended
		September 30,
		2024				2025
		RMB				RMB				US$
Net cash used in operating activities			(28,953	)			(38,769	)			(5,446	)
Net cash (used in)/provided by investing activities			(244,012	)			90,525				12,716
Net cash (used in)/provided by financing activities			(822	)			7				1
Effect of foreign exchange rate changes on cash and cash equivalents and restricted cash			(644	)			(82	)			(11	)
Net (decrease)/increase in cash and cash equivalents and restricted cash			(274,431	)			51,681				7,260
Cash and cash equivalents and restricted cash at beginning of period			359,298				82,532				11,593
Cash and cash equivalents and restricted cash at end of period			84,867				134,213				18,853

MOGU INC.
Unaudited Reconciliations of GAAP and Non-GAAP Results
(All amounts in thousands, except for share and per share data)
				For the six months ended
				September 30,
				2024				2025
				RMB				RMB				US$
		Net (loss)/income			(22,566	)			51,830				7,280
Add:		Interest expense			—				11				2
Add:		Income tax expenses			7				4,129				580
Less:		Interest income			(3,120	)			(1,691	)			(238	)
Add:		Amortization of intangible assets			75				88				12
Add:		Depreciation of property and equipment			5,636				5,259				739
		EBITDA			(19,968	)			59,626				8,375
Add:		Share-based compensation expenses			740				10				1
Add:		Share of results of equity method investees			700				(1,356	)			(190	)
Less:		Gain from investments, net			(16,468	)			(48,002	)			(6,743	)
Less:		Gain on deconsolidation of a subsidiary			—				(36,909	)			(5,185	)
		Adjusted EBITDA			(34,996	)			(26,631	)			(3,742	)
		Net (loss)/income			(22,566	)			51,830				7,280
Less:		Gain from investments, net			(16,468	)			(48,002	)			(6,743	)
Less:		Gain on deconsolidation of a subsidiary			—				(36,909	)			(5,185	)
Add:		Share-based compensation expenses			740				10				1
		Adjusted net loss			(38,294	)			(33,071	)			(4,647	)

1 The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30, 2025, which was RMB7.1190 to US$1.00. The percentages stated in this press release are calculated based on the RMB amounts.
2 Adjusted EBITDA represents net (loss)/income before (i) interest income, interest expense, gain from investments, net, gains on deconsolidation of a subsidiary, income tax expenses and share of results of equity investees, and (ii) certain non-cash expenses, consisting of share-based compensation expenses, amortization of intangible assets, and depreciation of property and equipment. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.
3 Adjusted net loss represents net (loss)/income excluding (i) gain from investments, net, (ii) gain on deconsolidation of a subsidiary, (iii) share-based compensation expenses. See “Unaudited Reconciliations of GAAP and Non-GAAP Results” at the end of this press release.

 

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For investor and media inquiries, please contact:

MOGU Inc.

Ms. Qi Feng

Phone: +86-571-8530-8201

E-mail: ir@mogu.com

Christensen

Mr. Christian Arnell

Phone: +852-2117-0861

Email: christian.arnell@christensencomms.com

Source: MOGU Inc.