Jessica Alba partners with Elle Magazine and Movado for the 2nd Annual Culture Makers Event

Rhea-AI Summary

Movado Group (NYSE: MOV) partnered with Jessica Alba and Elle Magazine for the second annual Culture Makers event, hosted at Alba's residence. The event, co-hosted by Nina Garcia (Elle Magazine's Editor-in-Chief) and Tracy Brennan (CAA Senior Executive), focused on celebrating the Hispanic and Latin community.

The gathering, which was first launched in 2023 by Alba and Brennan, featured notable attendees including Eva Longoria, Danny Ramirez, Robert Rodriguez, and Andy Garcia. The event included photography by Nino Muñoz, catering by Tacos 1986, Cocina Chiwas and La Monarca Bakery, with cocktails by Don Julio.

Positive

• Brand visibility through high-profile celebrity partnerships
• Strategic marketing initiative targeting Hispanic/Latin demographic

Negative

• None.

LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Jessica Alba hosted the second annual Culture Makers event at her home in partnership with Movado (NYSE: MOV) and Elle Magazine. The co-hosts for the evening along with Alba included Nina Garcia, Editor-in-Chief, ELLE Magazine and Tracy Brennan, Senior Executive at CAA.

Jessica and Tracy created and launched Culture Makers in 2023 with the purpose of uniting, celebrating, and honoring the Hispanic and Latin community. "I am thrilled to host another #CultureMakers event this year. Since our first gathering, #CultureMakers continues to grow into what I always hoped it could be" stated Jessica Alba. "This year, we were able to take the festivities to another level by partnering with Movado, but just like last year, our intention remains the same: to foster culture, collaboration, community and connection. To create a space where we can uplift one another, celebrate our wins and spread joy." Jessica continued, "A huge thank you to my co-hosts, Nina and Tracy, and our guest of honor, Dolores Huerta who is nearly 95 years old and continues to be such a force! ¡Si se puede!"

Some of the attendees included Eva Longoria, Danny Ramirez, Robert Rodriguez, Andy Garcia, Isabela Merced, Taylor Zachary Perez, Lauren Sanchez, Xochitl Gomez. Portraits were taken by celebrity photographer Nino Muñoz, light bites were served by Tacos 1986, Cocina Chiwas and La Monarca Bakery and cocktails were curated by Don Julio.

Contact for Movado Group, Inc.:
Heather Cohen Sugarman
Hcohen@movadogroup.com
Vice President, Public Relations

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SOURCE Movado Group, Inc.

FAQ

What was the purpose of Movado's (MOV) Culture Makers event in 2025?

The event aimed to unite, celebrate, and honor the Hispanic and Latin community through fostering culture, collaboration, community and connection.

Who were the key partners in Movado's (MOV) 2025 Culture Makers event?

The event was organized in partnership with Jessica Alba, Elle Magazine, and Movado (MOV), with co-hosts Nina Garcia and Tracy Brennan.

When did Movado (MOV) begin its involvement with the Culture Makers event?

Movado joined as a partner for the second annual event in 2025, while the event itself was originally launched in 2023 by Jessica Alba and Tracy Brennan.

Which notable celebrities attended Movado's (MOV) Culture Makers event in 2025?

Attendees included Eva Longoria, Danny Ramirez, Robert Rodriguez, Andy Garcia, Isabela Merced, and Dolores Huerta, among others.