Alumni Ventures Double Leads With Marin’s Budget Optimization
Alumni Ventures Achieves Remarkable Performance Gains with Marin Software's Budget Optimization Tools
11/15/2023 - 04:20 PM
Intelligent budget allocation helps the leading venture firm increase volume 97% while decreasing cost per lead
SAN FRANCISCO --(BUSINESS WIRE)--
Alumni Ventures, a leading venture capital firm, was looking to improve the performance and consistency of its lead generation program for acquiring new investors across Facebook and LinkedIn. They used Marin Software’s budget optimization tools to automate the prediction of campaign performance and setting of cross-channel budgets. This resulted in dramatically accelerated paid media campaign performance.
“Marin intelligently optimized our budgets and bids, causing lead volume to double over the last six months. And since it’s all automated, Marin has eliminated hours of manual work so my team can focus on driving strategic value for the company,” said Luke Antel, COO of Alumni Ventures.
Since they started using MarinOne’s AI-powered optimization and automation capabilities, Alumni Ventures has achieved exceptional year-over-year performance gains such as:
97% increase in the number of leads generated
33% reduction in the cost per lead, reflecting efficient and cost-effective operations
60% lift in impression volume, demonstrating increased visibility and engagement
96% boost in click volume, indicating strong interest and interaction from their target audience
These outstanding achievements underscore how Marin Software's full-stack platform empowers performance marketers to drive growth, increase efficiency, and improve their return on ad spend.
“Marin Software is proud to be part of Alumni Ventures' success story and remains committed to delivering cutting-edge solutions that drive growth and innovation for our clients,” said Chris Lein, CEO of Marin Software.
To learn more about Marin’s advanced optimization functionality, visit https://www.marinsoftware.com/lp/ascend .
About Alumni Ventures
Alumni Ventures is the #1 most active venture firm in the US (PitchBook 2022) and America’s largest venture firm for individual investors. They believe in the power of networks, and their network is uniquely broad and deep. The 600,000+ members of our community are the source of their capital, deal flow, and value-add services to their portfolio companies.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20231115137312/en/
Media Contact
Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580
press@marinsoftware.com
Source: Marin Software Incorporated
What tools did Alumni Ventures use to improve lead generation performance?
Alumni Ventures used Marin Software’s budget optimization tools to automate the prediction of campaign performance and setting of cross-channel budgets.
What were the results of using Marin Software's tools?
The results included a 97% increase in the number of leads generated, a 33% reduction in the cost per lead, a 60% lift in impression volume, and a 96% boost in click volume.
Who commented on the impact of Marin Software's tools?
Luke Antel, COO of Alumni Ventures, stated that Marin intelligently optimized their budgets and bids, causing lead volume to double over the last six months, and eliminated hours of manual work for his team.
What did Chris Lein, CEO of Marin Software, say about the partnership with Alumni Ventures?
Chris Lein mentioned that Marin Software is proud to be part of Alumni Ventures' success story and remains committed to delivering cutting-edge solutions that drive growth and innovation for their clients.
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Industry
Data Processing, Hosting, and Related Services
Sector
Information
Tags
Technology Services, Data Processing Services, Information, Data Processing, Hosting, and Related Services
Country
US
City
San Francisco
About MRIN
marin software’s (nasdaq: mrin) mission is to give digital advertisers and agencies the power to optimize their paid marketing programs. marinone provides a unified platform for search, social, and ecommerce advertising. we help digital marketers convert precise audiences, win new customers, and make better decisions. headquartered in san francisco with offices worldwide, marin software’s platform powers marketing campaigns around the globe. for more information about us, please visit www.marinsoftware.com.