More than 10,000 people receive verified World IDs at MEDIROM locations
Rhea-AI Summary
MEDIROM (NASDAQ: MRM) announced that as of October 23, 2025 it surpassed 10,000 World ID verifications at Re.Ra.Ku and other wellness salons across Japan. The company plans to expand installation of the Orb verification camera to 200 stores. MEDIROM said increased World ID authentications should improve digital proof-of-human convenience and contribute to revenue growth as adoption rises.
Positive
- 10,000 World ID verifications as of Oct 23, 2025
- Plan to install Orbs in 200 stores
- Authentication transactions expected to support revenue growth
Negative
- None.
News Market Reaction 31 Alerts
On the day this news was published, MRM declined 1.50%, reflecting a mild negative market reaction. Argus tracked a trough of -26.5% from its starting point during tracking. Our momentum scanner triggered 31 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $320K from the company's valuation, bringing the market cap to $21M at that time.
Data tracked by StockTitan Argus on the day of publication.
“MEDIROM is a location partner for the World Network, co-founded by Sam Altman and Alex Blania, to promote domestic adoption of proof of human technology."
TOKYO, Oct. 28, 2025 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kouji Eguchi; NASDAQ: MRM), today announced that as of October 23, 2025, the Company surpassed 10,000 verifications of World ID at its Re.Ra.Ku and other wellness salons throughout Japan. The Company plans to further expand the installation of the Orb, an advanced camera that verifies humanness, to 200 stores.
Benefits of Increasing World ID Verifications
MEDIROM has joined the “World,” a “proof of human” protocol co-founded by Sam Altman and Alex Blania. As the number of World ID verifications increases, more individuals across society will be able to prove their humanness, enhancing the convenience and reliability of this new digital social infrastructure. Furthermore, the increase in such authentication transactions is expected to contribute to our revenue growth.
About World ID
World ID is a global authentication technology that proves “humanness,” not identity. In recent years, with the rapid evolution of generative AI, we are entering a society where it is difficult to distinguish between humans and AI. Against this backdrop, World ID aims to provide “digital proof of human”.
The Orb, an advanced camera, is used to verify humanness of individuals without identifying them.
Once verification is complete, a verified World ID is issued and stored in World App, enabling its use across various compatible services.
About Re.Ra.Ku Group
Re.Ra.Ku Group operates more than 300 wellness salons nationwide, centered around Re.Ra.Ku. In addition to “Re.Ra.Ku,” which is located in commercial facilities and street-front stores, the group also operates five other brands: “Spa Re.Ra.Ku,” which is located in hot spring facilities; “Re.Ra.Ku PRO,” which operates a multi-purpose running station; “Bell Epoc,” which offers a wide range of services such as reflexology and aromatherapy body care, mainly in rural areas; and “Ruam Ruam,” which offers Asian massage techniques.
Web https://reraku.jp/
About MEDIROM Group
MEDIROM Group operates over 300 wellness salons under the “Re.Ra.Ku®” brand nationwide. Since 2015, we have expanded into HealthTech, offering on-demand training apps like Lav® for specific health guidance and lifestyle improvement programs. In 2020, we started manufacturing the battery-free smart tracker“ MOTHER Bracelet®,” which is now used in REMONY , our remote monitoring system for various industries including caregiving, transportation, construction, and manufacturing.
About MEDIROM Healthcare Technologies Inc.
NASDAQ Symbol: MRM
Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo, Japan
Web https://medirom.co.jp/en
Contact:
ir@medirom.co.jp
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7511cb00-bd12-4c6f-ade1-7ca1165ba401
https://www.globenewswire.com/NewsRoom/AttachmentNg/67d45095-4ccb-4ca4-8a3f-873a34df252f
https://www.globenewswire.com/NewsRoom/AttachmentNg/c6325cba-7837-4d35-95f4-f00f6533824a
FAQ
How many World ID verifications has MEDIROM (MRM) achieved as of October 2025?
What is MEDIROM's (MRM) rollout target for the Orb verification camera?
How could World ID verifications affect MEDIROM's (MRM) revenue?
Which MEDIROM locations performed World ID verifications in Japan?
When did MEDIROM announce the 10,000 World ID milestone?
Who co-founded the World Network mentioned by MEDIROM (MRM)?
