Advanced Licensing Welcomes TERRALUX Homes: Expanding Premium Kitchens & Futuristic Living Nationwide

Rhea-AI Summary

Advanced Licensing (MSCH) has announced a major partnership with TERRALUX Homes, a premium kitchen and home solutions provider, to expand its presence nationwide through licensing. TERRALUX Homes, which currently operates 12 locations under the German Kitchen Center brand in major U.S. markets, aims to grow to over 300 showrooms across the country.

The partnership targets the $567 billion U.S. home improvement market, with high-ticket projects averaging $50,000 to $150,000+. TERRALUX Homes specializes in premium European brands including Leicht, Team7, and Charles Yorke, offering kitchen renovations with a 70-80% ROI. The business model features protected territories and no inventory risk for licensees, supported by proprietary technology and a robust lead-generation system.

Positive

• Expansion target of over 300 showrooms nationwide from current 12 locations
• High-ticket projects averaging $50,000-$150,000+ per sale
• Operating in $567 billion home improvement market with 70-80% ROI on kitchen renovations
• Protected territories and no inventory risk for licensees
• Established presence in major markets including NYC, LA, Miami, Dallas, Chicago, and San Francisco

Negative

• Significant expansion from 12 to 300+ locations may pose scaling challenges
• High-ticket items could face headwinds during economic uncertainty
• Requires substantial investment in showroom infrastructure

News Market Reaction

+10.45%

1 alert

+10.45% News Effect

On the day this news was published, MSCH gained 10.45%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Partnership aims to grow more than 300 showrooms nationwide, bringing high-end kitchens, cabinetry, and wellness solutions to U.S. homeowners.

LAS VEGAS, NEVADA / ACCESS Newswire / September 30, 2025 / Advanced Licensing today announced that TERRALUX Homes, a leader in premium kitchens, whole-home cabinetry, and wellness solutions, has officially joined its portfolio. The company already operates 12 successful locations in key markets including New York, Los Angeles, Miami, Dallas, Chicago, and San Francisco under the German Kitchen Center (GKC) brand. Under the new agreement with Advanced Licensing, all expanded locations will open as TERRALUX Homes, bringing a new era of elevated design and future-focused living to homeowners nationwide.

"We're excited to welcome TERRALUX Homes into the Advanced Licensing family and bring this incredible business nationwide through our licensing model," said John Bellave, CEO of Advanced Licensing. "Working with CEO Mayan Metzler has been a true pleasure-he takes his business seriously and is all in on supporting new licensees. His commitment to sharing his experience and knowledge ensures every new location has the tools to become financially successful."

Guided by its mission, "The Future of Living, Delivered Today," TERRALUX Homes builds on more than 15 years of expertise in premium kitchens, bespoke cabinetry, and integrated wellness solutions. Backed by German Kitchen Center, TERRALUX draws on world-renowned European brands-including Leicht, Team7, and Charles Yorke-to deliver unparalleled craftsmanship, precision, and sustainability. Positioned within the $567 billion U.S. home improvement market, where kitchens remain the top renovation project with an ROI of 70-80%, TERRALUX Homes is uniquely poised to meet the growing demand for high-quality, design-driven remodeling.

With a design-centric showroom model, high-ticket projects averaging $50,000 to $150,000+, protected territories, and no inventory risk for licensees, TERRALUX Homes offers a compelling business opportunity. Its focus on European engineering, customizable craftsmanship, and eco-conscious materials is supported by proprietary technology, a robust backend, and a strong lead-generation engine. "In today's world-perhaps even because of its uncertainties-many Americans recognize that the best investment they can make is in their home," said Mayan Metzler, CEO of TERRALUX Homes. "Not only does this increase a property's value and make it easier to sell, but more importantly, it enhances quality of life every day. Over the past 15 years, we've perfected an operating model that thrives anywhere in America. With this new partnership, we're excited to make TERRALUX Homes available to licensees nationwide, supported by the heritage and expertise of German Kitchen Center."

Through Advanced Licensing's structured framework, entrepreneurs can own a standalone, profitable TERRALUX Homes business while transforming homes in their communities. Licensees will benefit from world-class support, training, and marketing resources, along with an innovation pipeline that includes smart wellness pods and prefab home concepts. With a target of over 300 showrooms across the country, TERRALUX Homes is redefining how Americans experience kitchens, cabinetry, and whole-home wellness.

About Advanced Licensing
Advanced Licensing, a wholly-owned subsidiary of MainStreetChamber Holdings, Inc. (OTC PINK:MSCH), is a leading growth platform helping visionary brands expand through turnkey licensing models. By pairing innovative concepts with ambitious entrepreneurs, the company delivers a proven framework for building scalable, profitable businesses across diverse industries. Advanced Licensing provides comprehensive training, marketing, operational support, and strategic guidance-empowering partners to accelerate brand presence, achieve financial success, and bring high-quality products and services to communities nationwide.

Media Contacts:
Rona Menashe, Guttman Associates - rona@guttmanpr.com | 310-246-4600
Alexandra McCrary, Guttman Associates - alexandra@guttmanpr.com

SOURCE: MainStreetChamber Holdings Inc.

View the original press release on ACCESS Newswire

FAQ

What is the expansion plan for TERRALUX Homes under Advanced Licensing (MSCH)?

Advanced Licensing plans to expand TERRALUX Homes from its current 12 locations to over 300 showrooms nationwide through its licensing model.

What is the average project value for TERRALUX Homes renovations?

TERRALUX Homes' high-ticket projects average between $50,000 to $150,000+ per project.

Which major markets does TERRALUX Homes currently operate in?

TERRALUX Homes currently operates in New York, Los Angeles, Miami, Dallas, Chicago, and San Francisco under the German Kitchen Center brand.

What is the ROI for kitchen renovations according to TERRALUX Homes?

Kitchen renovations through TERRALUX Homes offer a 70-80% return on investment within the $567 billion U.S. home improvement market.

What brands does TERRALUX Homes partner with for their kitchen solutions?

TERRALUX Homes partners with renowned European brands including Leicht, Team7, and Charles Yorke for their kitchen and cabinetry solutions.