BROTHERS IBRAHIMA AND ABDOULAYE BARRY, IN PARTNERSHIP WITH MICROSOFT, LAUNCH THE NEWEST EVOLUTION OF THE ADLaM ALPHABET: A LANGUAGE AT RISK OF DISAPPEARING
The Pulaar language of the Fulani people of
The language of the Fulani people of
The Barry brothers remarked, "ADLaM, the acronym A, D, L, M, Alkule Dandayɗe Leñol Mulugol, literally means it is the alphabet that will prevent the culture, the people, from disappearing."
Though the brothers had developed early versions of the digital typeface, McCann New York partnered with the brothers and a group of expert typeface designers to create a revised version of the alphabet that was easier to read and write. The new typeface was updated to include new letter forms that account for how the alphabet has naturally evolved within the Fulani community.
To fight illiteracy, McCann and the brothers created educational materials for Guinean schools, including a children's book designed to teach the ADLaM alphabet and elements of the Fulani culture, in-classroom learning materials, and a learn-to-write book. All materials were also digitized to be used on classroom computers.
"By the end of the century, 90 percent of the world's languages could be extinct," said Shayne Millington, Co-Chief Creative Officer, McCann NY. "The ADLaM project embodies the importance of preserving and securing the future of the world's multitude of cultures and languages, and as a result, the memories, myths, rituals, and deep knowledge that has been passed down over centuries."
Microsoft has now integrated the redesigned alphabet across their global platforms. The revised version of the alphabet is now available to download on unlocked.microsoft.com as the ADLaM Display font and will be deployed natively across the Microsoft 365 suite of programs, desktop and mobile in summer.
"This is just one of the many ways we at Microsoft are committed to helping preserve cultural heritage around the world," says Kathleen Hall, Chief Brand Officer, Microsoft.
As a result of the collective effort, ADLaM has been successfully embraced by the Fulani and has gained popularity in the community across
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SOURCE McCann New York